article thumbnail

How To Turn A Great Idea Into An Action Plan

YoungUpstarts

You can set up a temporary landing page advertised to a small group of people, or you can go with a focus group or survey to determine consumer interest. This includes everything from the economy to the politics of the time to whatever legal requirements you may need to fulfill. This can be done in a variety of ways.

Missouri 212
article thumbnail

[Review] How To Speak American

YoungUpstarts

Advertising decisions are generally being made by people who have no connection to the consumers they’re targeting, and that’s a dangerous risk to any brand,” Jankowski adds. They are likely to also have preconceived, even derisive, notions that can get in the way of understanding the heartlands consumer. consumers,” Jankowski explains.

Louisiana 154
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Publicity Stunts: When Good Ideas Go Bad

crowdSPRING Blog

Back in 1896, executives at the Missouri, Kansas and Texas Railway were looking for a way to gin up some excitement, build awareness, and gain some customers who would be willing to buy tickets to Texas. Two trains were designated to travel around Texas to advertise the event. We Built This City. PR Destroyed It.

Missouri 102
article thumbnail

Why Good Design is More Important Than Ever for Your Business

crowdSPRING Blog

Let us count the ways… A Missouri University of Science and Technology study used eye-tracking to determine that website visitors needed a mere 180 ms to form a first impression. Marketing studies show that the average American is exposed to around 5,000 advertisements and brands per day. First impressions matter.

Design 78
article thumbnail

Transcript of What Does the Future of Podcasting Look Like?

Duct Tape Marketing

And it helped to legitimize the space, which has made advertisers perk up and want to know more about it, and so more is being spent on content and measurements and now, where we are today. You can’t see Missouri today. And public media has led the way, certainly. And I’m on the twitter at webbie2001. Not been pleasant.

Audio 38
article thumbnail

Starbucks As Race Uniter: P**s Everyone Off Equally

Venture Chronicles

Hashtag campaigns have jumped the shark and I believe that people are actually a lot smarter than advertisers give them credit for. Advertisers should do themselves a service and ditch the hashtags and calls for “conversation”… it’s the kabuki theatre of going through the motions without doing the work.

Nigeria 28
article thumbnail

Transcript of How to Turn Marketing Costs Into Profit

Duct Tape Marketing

So instead of just being the department that makes pretty pictures or the department that spews out advertising or that makes cold calls or that tries to convert customers using all manner of collateral material, marketing the function actually becomes that which builds and creates customers, which we’re now calling audiences.

Cost 37