article thumbnail

21 Entrepreneurs Explain How They Came Up With Their Business Name

Hearpreneur

What exactly is going to be the name of your business? Whatever the inspiration or relation may be, the naming of your business is one of the most important parts of becoming a CEO. My wife and I were driving home from North Dakota trying to think about a cool new name for our mattress company.

Naming 64
article thumbnail

The Venture Capital Secret: 3 Out of 4 Start-Ups Fail

online.wsj.com

Advertising. NAME Comcast. NAME Verizon Communications. NAME Yahoo. NAME Shikhar Ghosh. NAME Toby Stuart. NAME Daniel Dreymann. NAME Charles Holloway. NAME David Cowan. Domain Name/Basic Site. North Carolina. North Dakota. South Dakota. North Carolina.

article thumbnail

Blitzscaling Beyond Startups

Reid Hoffman

This loyalty can be based on brand loyalty (the classic approach taken by consumer goods), habit and convenience (Amazon is the example par excellence), or legal enforcement (the winners in the shale oil and gas boom relied on signing long-term leases on the mineral rights of key areas such as Bakken Formation in Montana and North Dakota).

Startup 28