What are the differences between startups/tech companies founded in Silicon Valley and those founded in New York?

Gust

On the other hand, since New York is the undisputed capital of the financial, fashion and advertising worlds, we have many, many more FinTech, AdTech and Fashion-based startups here than one is likely to find in the Valley. Uncategorized investments new york silicon valley startups tech

The Most Obvious Mobile Ad Unit and What the New York Times Got Wrong

Both Sides of the Table

The New York Times recently ran an article titled, “ Tech Companies Leave Phone Calls Behind.” But they make the overwhelming majority of their money from advertising. They are selling audiences to advertisers. Whenever I talk about advertising people comment how much everybody hates ads. The customer are advertising agencies and brands themselves.

Top 3 Startup Winner: Happenstance

The Startup Magazine

In the summer of 2015, our co-founder/managing editor, Stephanie Choporis, was a graduate student at Northwestern University’s Medill School of Journalism and tasked with the following assignment: develop an idea for a new media product.

Israeli Startups Look to New York, and increasingly Shanghai

VC Cafe

A lan Patricof, a veteran venture capital investor and partner in NY based Greycroft Partners, said that “an Israeli company has to come to New York to access advertisers and content&# , during the BootCamp Ventures Innovation Marathon in his recent visit to Israel.

What are the advantages of stationing your startup in New York City opposed to Silicon Valley / SF?

Gust

Access to many, many more world market centers (advertising, finance, fashion, media, food, etc.). The world’s fastest growing tech startup ecosystem. A much more tightly knit startup community, compared to the larger but more diffuse West Coast community. A city that from the Mayor on down is devoted to helping the tech startup community expand exponentially. The world’s largest Tech Meetup (not to mention Meetup.com itself).

The Problem is the Advertising, Not the Ad Blocker

crowdSPRING Blog

After all, the clever little extensions that give the rest of us a faster, cleaner, less irritating web experience are eating away at ROI for advertisers and revenue for publishers. According to a 2015 study, malware served by advertising networks tripled between June 2015 and February 2015.

How to Supercharge your Content Marketing with Paid Advertising

Brandanew

Any Digital Marketer living in today’s age will tell you that Content Marketing is a must, for not only promoting your brand to new prospects, but also to maintain a relationship with your existing customers. 8 Platforms to Supercharge your Content Marketing with Paid Advertising.

Five common misconceptions about building a startup in New York City

This is going to be BIG.

It’s really difficult for me not to get into the thick of discussions about whether or not you can and/or should build a company in New York City. New entrepreneurs need to learn how to turn over rocks better. Look, New York City isn’t for everyone.

Paul Carr’s Ironic Take on New York

This is going to be BIG.

In it, he mocks New York for being a “content town”. The fact is that billions of advertising and investment dollars continue to flood west, never to return ,” he writes. Another way to put it would be that a lot of west coast companies, in efforts to become real businesses, have had to come to New York to get in the flow of our ad dollars. And you’ll think there’s nothing to New York tech beyond hipsters and old media dreamers.

Polygraph Media is Disrupting the Advertising Industry through Data and Analytics

SiliconHills

But he is living a Modern-Day version of Mad Men, the AMC TV series that dramatized the lives of ad men in the 1960s at a fictional New York advertising agency. The post Polygraph Media is Disrupting the Advertising Industry through Data and Analytics appeared first on SiliconHills. Ideas to Invoices Podcast advertising Chris Treadaway facebook Ideas to Invoices McDonald's Polygraph media technology WeWork Domain

This Week in the New York Innovation Community – February 1st, 2010

This is going to be BIG.

RSVP: [link] Tuesday, February 2nd 9AM Crowdsourcery Potions 101: Why Some Marketing Potions Fail and Others Thrive, Hosted By JWT Some have predicted that crowdsourcing is the future of the marketing, advertising and industrial design industry. We'll bring together Social Media Editors from some of the largest and most well-respected media outlets, as well as those in more traditional Editorial roles to discuss this new specialty role. Cathy Erway, Not Eating Out In New York.

Advertising Wants to be Measurable – An Investment Thesis

Both Sides of the Table

When I started investing the US advertising market was $300 billion with only 10% of it ($30 billion) of it being online and measurable. One recession later and the US advertising market is about $245 billion – but still only 10-12% is online and measurable.

The rise of native advertising: Fine or farce?

The Next Web

This is native advertising in real life, on a real website, acting as a key player in the race for the strongest, viral, engaging content. Native advertising evokes an organic experience – one that pays tribute to the design and UX which has and continues to advance the Web.

Times Square Strategy Session – Web Startups and Customer Development

Steve Blank

I was in New York last week with my class at Columbia University and several events made me realize that the Customer Development model needs to better describe its fit with web-based businesses.

First 100 Days: Washington Has Become the New, New York

Seeing Both Sides

It used to be that anyone in the entrepreneurial world had to be keenly cognizant of what was going on in New York City. CIOs of financial services companies were viewed as gods by many in the start-up community, controlling billions of dollars in IT spending and often willing to experiment with young companies and the next, new thing. New York City feels increasingly irrelevant to most start-ups as both a source of customers and large amounts of capital.

Can Your Video Advertisement Reduce Everyone to Tears?

Duct Tape Marketing

Can Your Video Advertisement Reduce Everyone to Tears? When you set out to create a video advertisement, you want its influence to span the globe. Dear Sophie” comes from BBH New York & Google Creative Labs. Are you looking for more Video Advertising tips?

IGNITE! pitch event at Microsoft – September 4

David Teten

Simple, Actionable, Data-Driven Insight for Improving Digital Advertising. Pricing Engine provides a simple, unified place for SMBs to manage their digital advertising. Customers include small advertisers as well as large enterprises, like newspapers, etc.,

HBS Alumni Angels Investor Meeting, Wednesday, Jan. 16

David Teten

HBS Alumni Angels of Greater New York is holding its next investor evening for our members (angels and VCs) on January 16. HBS Alumni Angels Meetings New YorkPresenting Companies: - CareBooker is the Expedia.com for booking family care services, such as child care, pet care, tutoring/lessons, home care, sports/fitness, and senior care. - Charged.fm

10 random online resources for Entrepreneurs (2010 version)

crowdSPRING Blog

My favorite business section of any newspaper is the one I read daily in The New York Times. The columnists cover everything from media to finance to advertising to economics and I benefit from them all.

Future of television advertising (continued again!)

BeyondVC

My first post about portfolio company Visible World and the future of television advertising was in October 2004 ( see here ). In the post, I wrote about how television advertising needed to change and how the advertisers and those with inventory had to adapt to the rising online threat and offer new technology to make their ads more targeted and measurable.

How to Attract and Retain Customers :: Small Business Marketing.

Duct Tape Marketing

Design and Operate a Referral System – part 2 Posted by : John Jantsch on Jun 13, 2011 | 5:54 am Categories : AMEX OpenForum , Marketing Strategy Tags : AMEX OPEN , New York Times Popular Posts Adding the Facebook Like.

Targeted television advertising is finally here

BeyondVC

I have written a few post about the future of television advertising ( 10/2004 , 11/2006 , and 12/2006 ).    Yes the web has taken over and yes video on the web is advancing rapidly but that does not mean that the $60b spent on television advertising will disappear overnight.    In other words, some of the best practices and technology from Internet advertising should be brought to television advertising

Are We Marketing in a Mobile World :: Small Business Marketing.

Duct Tape Marketing

SIMPLE, EFFECTIVE AND AFFORDABLE SMALL BUSINESS MARKETING Home About Consulting Products Programs Workshops Blog Resources Contact Subscribe by RSS Subscribe to Duct Tape Marketing by Email Small Business Week 2011 Our winners!

Getting educated about advertising, agencies, and media buyers

Startup Lessons Learned

Lessons Learned by Eric Ries Wednesday, November 5, 2008 Getting educated about advertising, agencies, and media buyers I see lots of startups whose business plans revolve around selling high-value ad space to brand advertisers. Luckily, the guys at 750 Industries turned me on to a great presentation that provides a primer on the whole advertising industry. The new startup arms race (for Huffington Post) For Startups, How Much Process Is Too Much?

The future of television advertising (continued)

BeyondVC

In my last post on television advertising , I mentioned that while video advertising on the web will grow rapidly over the next few years, the $60 billion currently spent on television advertising per year will not go away overnight. In other words, some of the best practices and technology from Internet advertising should be brought to television advertising. The post The future of television advertising (continued) appeared first on BeyondVC.

Secular Advertising Shift

aweissman.com

Secular Advertising Shift. New York Times : "Last year, Nike spent just 33 percent of its $678 million United States advertising budget on ads with television networks and other traditional media companies. That’s down from 55 percent 10 years ago, according to the trade publication Advertising Age.". Tags: advertising. skip to main | skip to sidebar. aweissman.com. Maximizing the serendipity around you. Oct 14, 2007.

[Infographic] Why Mobile Ads In Emerging Markets Are The Future

YoungUpstarts

The new middle class consumption in developing Asia by 2030 will be greater than the consumption of every middle class consumer on Earth today. Mobile marketing is big, and is set to grow bigger – but more so in emerging markets.

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City Made: Why NYC Is A Great Place To Be An Entrepreneur

View from Seed

New York City is a tremendous place to be an entrepreneur. New York, it was an adult portion. I believe in New Yorkers. New York is a city that invites escape from whatever it is you do.

7 Promising Trends Defining the Future of Remarkable Brand Storytelling in 2016

Brandanew

The future of remarkable brand storytelling in 2016 will be defined by this new normal. Brand storytelling is not new. As we end the year, here are new trends that are redefining the future of remarkable brand storytelling in 2016 and beyond.

Emotional Marketing: Scientifically Proven Ways to Increase Sales and Reduce Churn

crowdSPRING Blog

Emotional marketing refers to marketing and advertising that primarily uses emotional appeals to make your customers and prospective customers notice, remember, share, and buy your company’s products or services. A study by the New York Times examined their most shared articles.

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Smarter Career Choices #3: Solve for the Global Maxima!

Occam's Razor

If you were watching the Oakland Raiders beating the hapless New York Giants (so sad about Eli) this past Sunday, you surely saw a scene like this one: Quarterback Geno Smith using his Microsoft Surface tablet to figure out how he added two more fumbles to this career total of 43.

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Twitter Link Roundup #239 – Small Business, Startups, Innovation, Social Media, Design, Marketing and More

crowdSPRING Blog

A group of second graders was treated to lunch at one of New York’s finest restaurants, Daniel. Have fun watching Jeffrey Blitz’s video for The New York Times. How To Be Efficient: Dan Ariely’s 6 New Secrets To Managing Your Time – crowdspring.co/1z4kz2e.

Twitter Link Roundup #266 – Irreproachable Resources for Small Business, Startups, and Design!

crowdSPRING Blog

The Last Days Of Streit’s, New York’s Jewish Willy Wonka Factory bit.ly/1G0HYQ8. Will the New Concierge Economy Mean the End of the Errand? A First Look At Facebook’s New Mothership, Designed By Frank Gehry bit.ly/1FhZrZ7. Why are passwords so important?

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Bitesize Tuesday: Tracx, Innovid, Kenshoo, uTest and More Investment Rounds [recap]

VC Cafe

Started in 2008 by Eran Gilad, Yaniv Ben-Arie, Asaf Shtekler and Niv Singer, the company has a headcount of 15 in Tel Aviv and works with Israeli agencies and advertisers. Previously, Kenshoo raised a round to support its local advertising initiative.

Twitter Link Roundup #258 – Whole Buncha Resources for Small Business, Startups, and Design!

crowdSPRING Blog

New York Times – Tabbing reveals accessibility… | Little Big Details crowdspring.co/1FftGiK. The New York Times Magazine Redesigns With Web Readers In Mind | Co.Design | business + design crowdspring.co/1D540je.

Design 110

5 Powerful Psychological Triggers That Can Help You Improve Your Marketing To Increase Sales And Profits

crowdSPRING Blog

Poundstone wrote about how a New York restaurant, Balthazar’s, used framing on their menu to influence people. The focus is reframed from the original price (or the existing price of the item, for buy one, get one free) to the perceived new value.

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Twitter Link Roundup #267 – Flawless Resources for Small Business, Startups, and Design!

crowdSPRING Blog

How A Movie Co-branding Campaign Spawned A Brand New Color: Minion Yellow bit.ly/1F7WHwu. The Last Days Of Streit’s, New York’s Jewish Willy Wonka Factory bit.ly/1G0I0HN. Where does creativity come from?

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The Price of Free is Actually Too High

Feld Thoughts

I loved this quote by Tristin Harris in the New York Magazine article The Internet Apologizes …. “We cannot afford the advertising business model. The web that many connected to years ago is not what new users will find today. The later ( freemium ) became a foundational part of the B2B SaaS business model, while the former became an extremely complex dance between digital advertising and user data. Propaganda is not new either.

Twitter Link Roundup #283 – Old Fashioned Resources for Small Business, Startups, and Design!

crowdSPRING Blog

New York Activist Group Calls For Apple To Ditch The Gun Emoji crowdspring.co/1L0nKuM. I like to travel. And when I do travel, I love visiting libraries – and you’d be surprised how many incredible collections are scattered across the world.

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Twitter Link Roundup #287 – Cool Stuff Small Business, Startups, and Designers!

crowdSPRING Blog

He has consistently embraced new tools and new technology, and to wonderful effect. A 1940’s Manufacturing Plant Turned into New Offices – Design Milk crowdspring.co/1K5ZB77. A Sparkling New Magazine – Print Magazine crowdspring.co/1NnSOIz.

Design 106

20 Most Influential Graphic Design Companies From Around the World

crowdSPRING Blog

You don’t need to look further than the studio’s homepage for an example of this: it features a live webcam that shows what’s going on in New York-based studio right at that moment. Headquarters: New York City. Locations: Philadelphia, New York.

Twitter Link Roundup #274 – Non-conventional Resources for Small Business, Startups, and Design!

crowdSPRING Blog

A Stunning New Journal By One Of The World’s Top Data Viz Studios crowdspring.co/1egU55u. A Designers’ Guide To New York City’s Coolest Spots crowdspring.co/1BIGRmS. The 1980s. Anybody else remember that awesome decade?

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Twitter Link Roundup #281 – We Love Great Resources for Small Business, Startups, and Design!

crowdSPRING Blog

“F*^% You Airbnb”: What Some New Yorkers Really Think About The Company Everyone Is Talking About crowdspring.co/1MWmOYk. Zaha Hadid Teams Up With Pharrell And Adidas For A New Sneaker Design crowdspring.co/1Mufkhk. Artists got skills, yo.

Design 107