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The Most Obvious Mobile Ad Unit and What the New York Times Got Wrong

Both Sides of the Table

The New York Times recently ran an article titled, “ Tech Companies Leave Phone Calls Behind.” But they make the overwhelming majority of their money from advertising. They are selling audiences to advertisers. Whenever I talk about advertising people comment how much everybody hates ads. Believe me.

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How to Craft a Digital Advertising Strategy that Combats Rising Costs and Captures New Customers

ConversionXL

If your business has a five- or six-figure digital advertising budget, you can put more money behind campaigns. In this article, we’ll talk about some less saturated digital advertising strategies you can use to get ahead. We’ll also show you what it takes to create advertising that gets people to act. Who are your competitors?

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How to Supercharge your Content Marketing with Paid Advertising

Brandanew

While we’ve often talked about organic Content Marketing, today we have guest blogger and entrepreneur, Garett Gan sharing his views on Content Marketing with paid advertising. Sometimes, paid advertising tools and platforms can be a great supplement to these more traditional means of distribution. Start with those notes already!

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The Problem is the Advertising, Not the Ad Blocker

crowdSPRING Blog

After all, the clever little extensions that give the rest of us a faster, cleaner, less irritating web experience are eating away at ROI for advertisers and revenue for publishers. The fact of the matter is that traditional digital advertising space, whether ad blockers are a thing or not, is simply not as valuable as it used to be.

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Five common misconceptions about building a startup in New York City

This is going to be BIG.

It’s really difficult for me not to get into the thick of discussions about whether or not you can and/or should build a company in New York City. If your first resort when you have trouble raising money is to complain about New York on a tech blog, you’re really doing yourself a disservice in the relationship building area.

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Integrating Creativity in Business

Duct Tape Marketing

Sarah has been featured in publications like The Huffington Post, New York Observer, and Offscreen Magazine. This episode of the Duct Tape Marketing Podcast is brought to you by WordStream, online advertising made easy. It is so easy to waste time and money on online advertising. Check out WordStream.com today.

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This Week in VC Episode 6 with @Jason Calacanis: Best One Yet

Both Sides of the Table

Next Wednesday we’ll have Dana Settle of Greycroft Partners, a New York / LA early-stage venture capital fund. Users participate by performing tasks, taking surveys or watching advertiser videos. Addressable advertisements are capable of being targeted to the individual household.

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