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How to Craft a Digital Advertising Strategy that Combats Rising Costs and Captures New Customers

ConversionXL

If your business has a five- or six-figure digital advertising budget, you can put more money behind campaigns. In this article, we’ll talk about some less saturated digital advertising strategies you can use to get ahead. We’ll also show you what it takes to create advertising that gets people to act. Who are your competitors?

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This Week in VC with Dana Settle of Greycroft Partners

Both Sides of the Table

Our guest this week on #TWiVC was Dana Settle , partner at Greycroft Partners , a venture capital firm with offices in New York and Los Angeles. Current round: $35mm in Series C (extension of Series B at higher valuation) from General Atlantic, Matrix Partners. Note that I’m not defining who numbers 1,2 are.

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Integrating Creativity in Business

Duct Tape Marketing

In this episode of the Duct Tape Marketing Podcast , I interview Sarah Avenir, writer, researcher, and partner and CEO at &yet , a design and software consultancy that’s kind of hard to describe. Sarah has been featured in publications like The Huffington Post, New York Observer, and Offscreen Magazine.

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A Behind-the-Scenes Look at Our Recent Seed-Stage VC Investments

View from Seed

Two weeks ago, my partners and I here at NextView Ventures announced our second fund. And since we will continue to look proactively at new seed-stage tech startups over the next few years, the question becomes: What, then, will these companies look like?

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Bolstering the Partner Ranks at GRP

Both Sides of the Table

It is with great pleasure that I can finally announce that we have added Greg Bettinelli as a partner at GRP Partners. He was also the first one to challenge my conventional wisdom that it made no sense for tech companies to advertise on television. This is exactly the brand that GRP Partners wants to embody.

Partner 360
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Retail Reimagined: 9 Trends for the Future of Physical Retail

ConversionXL

Unfortunately, it’s not possible at this moment in time but looking forward, we really think that the store in New York will become a community hub where all these people can get together and link with like minded people. Having a strong sense of your own audience and that of potential partners (i.e. -Brian Berger.

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How Boards Need to Evolve Over Time

Both Sides of the Table

The functions of an early-stage board are pretty obvious and well understood: Providing introductions to customers, biz dev partners, recruits, the press, other investors, etc. Offering a sparring-partner function on strategic decisions. how much energy to put into channel partners vs. direct sales. Mentorship.