Startup Professionals Musings

FEBRUARY 25, 2017

Every time I challenge a business plan with little or no budget for marketing, I get the answer that they will be using “viral” marketing, which costs nothing. The founder explains that the product is so “buzz-worthy” that usage will spread rapidly through word-of-mouth only, meaning people loving it and recommending it to their friends.

Campaign 167

Campaign Cost Viral Marketing 167

Startup Professionals Musings

APRIL 16, 2023

Contrary to popular opinion, viral marketing has not eliminated the need for old-fashioned lead generation to bring customers to a startup. Here is my summary of the seven most successful lead-generation vehicles he and I still recommend today, despite the popularity of viral marketing: Search-engine marketing. Display advertising.

Lead Generation 285

Lead Generation SEM Viral Marketing 285

YoungUpstarts

JUNE 18, 2020

and a full-fledged production crew. Film productions, businesses that were aiming to spend big bucks on live advertising are now turning to various animated video styles to get the job done. What about real product demos? Many companies want to showcase their upcoming products.

Video 203

Video Advertising Technical Review Channel 203

A Smart Bear: Startups and Marketing for Geeks

OCTOBER 11, 2010

We're putting a 'Retweet' button inside the product to encourage viral growth.". For example, here's what the founder's ( Josh Baer ) availability looks like: Instead of trading emails with lists of available time-slots, Josh just sends the link to this page and the other person uses the product to schedule a meeting.

Software Review 261

Software Review Technical Review Viral Software Developers 261

YoungUpstarts

DECEMBER 3, 2020

It is no secret that the marketing and advertising industries foster some of society’s most interesting and innovative talents. Japan is one of the top countries spending the most on advertising. As you can imagine, this also makes Japan one of the most competitive markets in the world with advertisers striving to be the most creative.

Japan 142

Japan Advertising United States Viral 142

Duct Tape Marketing

JANUARY 4, 2024

Uncover diversified monetization strategies, including advertising, consulting, and info products, ensuring a sustainable and profitable newsletter business. 20:36] Do you feel like you have a different relationship as an advertiser because of the relationship with your readers?? [21:34] So I also sell trainings and courses.

Revenue 79

Revenue Advertising Email ChatGPT 79

Hearpreneur

DECEMBER 28, 2022

I intend to release one study every three months, which I'll send to journalists in the hopes of generating viral attention on social media. I believe that if I can have one piece of content go viral every three months, not only will I be able to develop more links but also raise my brand's recognition. social media advertising.

Social Media 119

Social Media Entrepreneur Retention Finance 119

Entrepreneurs-Journey.com by Yaro Starak

AUGUST 1, 2011

Take Control Of Your Publicity (Or End Up Like Bill Clinton) Most companies employing this strategy to gain profile and publicity do so with the intention of creating a buzz and ideally having the resulting video going viral. They would try out the product and service and then each talk to an additional two or more people each.

Viral 73

Viral Campaign Social Media Technical Review 73

Both Sides of the Table

JANUARY 12, 2014

If you’re a technology startup you need to excel at product, of course. The starting point of product IS marketing, which is what a lot of young entrepreneurs that never studied business don’t realize. But being best-in-class at online marketing is also a sine qua non to standout from your peer group.

SEM 379

SEM Viral Marketing Widget 379

Duct Tape Marketing

MAY 18, 2023

20:20] Do you feel like you have a different relationship as an advertiser because of the relationship with your readers? [21:34] 21:34] How has AI impacted content production? And then inside that video, you know, I make a call to action, you know, for a service or a product Yeah. Like this show? And we'll do that too.

ChatGPT 92

ChatGPT Advertising Email Viral 92

Berkonomics

APRIL 8, 2021

Discord is a great example of a company going viral mostly from word of mouth. How do you make your product go viral? What are the elements needed to focus upon in making the attempt to take a product viral? Sometimes, it is just the right idea to brand your product inside that of a known presence.

Viral 62

Viral Product Channel Audience 62

Startup Professionals Musings

NOVEMBER 27, 2021

Yet I still hear stories of companies being well down the road on products and collateral with a given name, only to find out that everything has to be changed because of a domain name conflict or availability problem. Finalizing the web site validates your product plan and sales strategy. Viral marketing needs a website.

Web 349

Web Viral Naming Internet 349

Startup Professionals Musings

AUGUST 6, 2016

Contrary to popular opinion, viral marketing has not eliminated the need for old-fashioned lead generation to bring customers to a startup. Here is my summary of the seven most successful lead-generation vehicles he and I still recommend today, despite the popularity of viral marketing: Search-engine marketing. Display advertising.

Viral 120

Viral Lead Generation SEM Customer 120

Startup Professionals Musings

JULY 20, 2020

Contrary to popular opinion, viral marketing has not eliminated the need for old-fashioned lead generation to bring customers to a startup. Here is my summary of the seven most successful lead-generation vehicles he and I still recommend today, despite the popularity of viral marketing: Search-engine marketing. Display advertising.

Lead Generation 365

Lead Generation SEM Customer Marketing 365

Version One Ventures

SEPTEMBER 19, 2012

A great product is always the foundation but a clear distribution strategy becomes essential to cut through the noise. Your business has a high viral co-efficient (or perhaps even a network effect) that lets you amass users cheaply without worrying too much about the monetization per user or spending money on paid acquisition.

Churn Rate 168

Churn Rate Viral Acquisition Cofounder 168

SoCal CTO

NOVEMBER 10, 2009

He has a really interesting background as a product manager and now an entrepreneur. Like many product managers, my background is fairly eclectic. That's where I learned I enjoyed interacting with customers and working with development teams to build and launch products. Tell me a bit about your background. How did it help you?

Management 150

Management Product Entrepreneur Silicon Valley 150

Startup Professionals Musings

NOVEMBER 27, 2011

Viral marketing. Viral marketing costs real money, but is often worth it. This is how you make money from advertising – someone else runs ads on your site or your blog, and you get paid for everyone who clicks on the ad. Wikipedia started this, but it is also used for technical support, software, and product reviews.

Internet 239

Internet SEM Wiki Viral 239

ReadWriteStart

APRIL 8, 2023

In contrast, it left several e-trends: augmented reality, zero coding, the marketplace boom, and product subscriptions are just a few of them. With the help of voice assistants, such as Siri and Alexa, you can purchase the product just by saying it while running errands. We will deliver product x every three months with free shipping.”

eCommerce 185

eCommerce Technical Review Software Review Analytics 185

Startup Professionals Musings

JUNE 4, 2011

Viral marketing and word-of-mouth are not enough these days to make your product and brand visible in the relentless onslaught of new promotional media out there today. Innovation in marketing is perhaps more important than product innovation. Viral is an outcome, not a strategy. Products are the new services.

Viral 228

Viral Marketing Startup Demand 228

Startup Professionals Musings

AUGUST 25, 2023

If an innovative solution is involved, prepare a minimum viable product or a video to demonstrate functionality and usability. It’s much easier to pivot before full production and much money has been spent. Use social media or reward target customers to volunteer for a feedback session.

Intellectual Property 245

Intellectual Property Social Media Angel Investor Metrics 245

The Startup Magazine

FEBRUARY 10, 2021

For instance, it can help you see what advertising and PR techniques you can apply to shine in your niche. Enhance customer experience by incorporating different creative and trendy products that you know they’ll enjoy. And if you get viral content that spreads like wildfire, that is a sure-fire way to get an immense boost in sales.

Social Media 157

Social Media SEO Programming Technical Review 157

Startup Professionals Musings

FEBRUARY 11, 2023

This is the confirmation that your product or service fills a real need in the marketplace. Similarly, it will be very satisfying to see the productivity increases from your leadership and mentoring. Even with the perfect product, your customers won’t even know you exist without marketing.

Sweat Equity 296

Sweat Equity Startup Salary Viral 296

Startup Professionals Musings

OCTOBER 30, 2010

This is how you make money from advertising – someone else runs ads on your site or your blog, and you get paid for everyone who clicks on the ad. Viral marketing. Viral marketing costs real money, but is often worth it. Wikipedia started this, but it is also used for technical support, software, and product reviews.

Internet 224

Internet SEM Wiki Entrepreneur 224

Startup Professionals Musings

DECEMBER 7, 2022

Others do far too little, assuming the viral effect and word-of-mouth will soon kick in, and sales will suddenly grow exponentially. Real growth requires new and innovative ways to find customers, as well as old-fashioned advertising and email blasts. Introduce new products and enhancements every month.

Startup 335

Startup Social Media Metrics Viral 335

Version One Ventures

OCTOBER 31, 2016

Just a decade ago, most software/cloud startups used a traditional model where product and marketing were siloed: product teams created the product and marketing drove people to the website to buy it. The evolution of the growth function changed this dynamic, mashing together product dev and marketing as integrated functions.

South Africa 60

South Africa Software Review Hockey Stick Viral 60

Startup Professionals Musings

MAY 1, 2021

Watching the orders come in, or the product moving off the shelf, is the feedback you have been looking for. Start even before the product is ready. Word of mouth advertising and viral marketing cost big bucks these days so budget for it. Your own learning should be the biggest inspiration of all. Reign-in expenses.

Sweat Equity 400

Sweat Equity Intellectual Property Startup Viral 400

Startup Professionals Musings

DECEMBER 8, 2021

It highlights the story of how United Airlines paid no attention to social media while Dave’s story of his crushed guitar and poor customer service went viral around the world. population now using social media, at least 30% look at profiles on Facebook, Twitter and LinkedIn before buying any product or service. You need to be there.

Social Media 355

Social Media Media Reputation Viral 355

ConversionXL

OCTOBER 4, 2022

Set your sights on Google’s Popular Products 4. Tactics are the specific activities you’ll use to communicate with customers (for example, advertising on social media with a 20% discount code). Who might their products and brand appeal to? What would make a buyer want to choose their product over yours? What isn’t?

eCommerce 129

eCommerce Marketing Social Media Retention 129

Startup Professionals Musings

JANUARY 15, 2022

Assess social media relevance to your product or service. If your business is industrial B2B products, social media should be low on your list. For some customers and many investors, a heavy focus on social networks and viral marketing may be a negative, rather than a positive. Spend your time and money on other platforms.

Social Media 315

Social Media Media Startup Analytics 315

The Next Web

DECEMBER 4, 2013

Along with building a product and a company, you need to build social momentum and buzz. Product and culture . Any brand wants to promote a culture and an experience to some extent, but in early stage-startups, an innovative product drives reputation. Startup Example: Coin. Strategy Adopted: Referral-loop.

Social Media 158

Social Media Media Viral Startup 158

Startup Professionals Musings

MAY 27, 2016

Some business successes can be attributed to luck, timing, or available funding, but in this case most agree that Gary was simply a marketing genius and he created his own market through creative advertising, emotional appeal and exclusivity. Similarly, mentioning viral marketing without specifics won’t assure fundability.

Technical Review 134

Technical Review Intellectual Property Due Diligence Angel Investor 134

Startup Professionals Musings

SEPTEMBER 22, 2022

For example, many investors I know tell me they look for business plans that allocate the largest portion of a requested investment to marketing, but most often see the top “ use of funds ” to be further product or service development. Of course, you can’t possibly brand yourself if you don’t know who you really are.

Marketing 333

Marketing Revenue Matching Viral 333

A Smart Bear: Startups and Marketing for Geeks

NOVEMBER 5, 2014

Price is as important as any other feature to determine product/market “fit.” ” How many times have you seen someone struggle with an inferior product because they cannot afford the better one? Price is inextricably linked to brand, product, and purchasing decisions — by whom, why, how, and when.

Bootstrapping 294

Bootstrapping Technical Review B2C Sales Cycle 294

ConversionXL

APRIL 4, 2017

You’re undoubtedly familiar with paid acquisition, as it’s the digital equivalent of traditional advertising. For instance, you can advertise on specific subreddits, which are sometimes incredibly cohesive tribes: If you can make the math work on paid advertising, it’s in infinitely scalable channel.

Channel 118

Channel Marketing Viral SEO 118

Startup Professionals Musings

MAY 16, 2020

This is the confirmation that your product or service fills a real need in the marketplace. Similarly, it will be very satisfying to see the productivity increases from your leadership and mentoring. Even with the perfect product, your customers won’t even know you exist without marketing.

Sweat Equity 435

Sweat Equity Salary Viral Leadership 435

Startup Professionals Musings

FEBRUARY 13, 2021

Ideas to improve the usability of an existing product, or ways to extend its audience, are not likely to be unique to you, and difficult to win over competitors. You may be a product expert, but have little experience with running a business, or marketing, or sales. Be prepared to ship a minimum viable product and pivot.

Stealth 406

Stealth Startup Metrics Viral 406

Startup Professionals Musings

DECEMBER 17, 2021

Control in business requires teamwork, which occurs in successful companies when team members, products, and processes work in unison. Marketing and advertising are business realties. Word-of-mouth and viral are not long-term solutions. If you don’t control it, you don’t own it.

Intellectual Property 345

Intellectual Property Leadership Early Stage Viral 345