YoungUpstarts
NOVEMBER 23, 2012
The problem with most out-of-home (OOH) advertising – billboards, large digital screens, etc – is that marketers have absolutely no idea how to measure its effectiveness. How can advertisers truly be sure that passers-by actually look up at those ads, however large and dynamic they are? Well, you can’t.
Austin Startup
MAY 23, 2019
In-game advertising sucks. It’s as frustrating for advertisers as it is for developers, and gamers are equally jaded. In other words, in-game advertising sucks for everyone. In other words, in-game advertising sucks for everyone. Advertisers (??) That’s not news, but it bears repeating. Why Does It Suck?
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YoungUpstarts
DECEMBER 5, 2013
Real-time points and mileage redemption appeared at the POS, first introduced over a decade ago and now going mainstream. Add in sponsorships with payment brands (kind of like the co-branded credit card business model) to eliminate remaining costs and fund additional word of mouth advertising. A new paradigm.
VC Cafe
FEBRUARY 4, 2012
Israeli startup FootTraffic offers advertisers a performance marketing platform for location-based offers. In addition, e-commerce and daily deals have been breaking all-time records with a rise sharp of redemptions on the mobile. Today, advertisers need to target each app separately to promote their location-based deals.
crowdSPRING Blog
DECEMBER 27, 2010
The columnists cover everything from media to finance to advertising to economics and I benefit from them all. We have CapitalOne Visa card which comes with a straightforward and fairly generous reward program, no annual fee, and a simple to use website with online redemption functionality.
ReadWriteStart
JUNE 3, 2011
Second, discount vouchers can benefit merchants through advertising, by informing consumers of a merchant's existence. For these advertising effects to be important, a merchant must begin with sufficiently low recognition among prospective consumers.".
ConversionXL
JANUARY 30, 2013
Actual results included 250 000 coupon downloads (with a 20+ percent redemption rate), 6000 blog and social network mentions, and more than 3000 new fans/followers. They only used that particular account for advertising refurbished Dell computers and PCs and as the numbers suggest – they are successful with that.
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