YoungUpstarts
OCTOBER 15, 2018
by Rachel Strella, founder of Strella Social Media. With social media a marketing staple for businesses in all industries and across all parts of the globe, it has become more competitively critical than ever for brands to get their acts together. They strategize and have a plan for their social media channels.
ConversionXL
SEPTEMBER 9, 2021
Building loyalty and awareness are top priorities for any social media marketer. In the past, it was possible to achieve these goals through promotion and advertising. Today’s social media users are more discerning about where they place their trust. What does a good social media strategy look like?
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The Startup Magazine
OCTOBER 23, 2023
Social media has revolutionized the way businesses connect with their target audience. However, in order to effectively advertise on platforms like Facebook, Instagram, and Twitter, understanding your audience is crucial. With so much noise on social media, how can you stand out?
Startup Professionals Musings
DECEMBER 8, 2021
An all-too-common question I get from startups and small businesses is “Which is the right social media platform for my business?” If you are in the almost 30 percent of all small businesses who still ignore social media, you need to read the book by Dave Carroll, “ United Breaks Guitars.” You need to be there.
ConversionXL
NOVEMBER 10, 2021
If your business has a five- or six-figure digital advertising budget, you can put more money behind campaigns. In this article, we’ll talk about some less saturated digital advertising strategies you can use to get ahead. We’ll also show you what it takes to create advertising that gets people to act. Who are your competitors?
Startup Professionals Musings
DECEMBER 12, 2021
If you are an entrepreneur these days, or trying to grow an existing business, everyone is telling you that you need to use social media. Social media is the realm of public opinion and customer conversations. With social media, it is also important to identify how many people see your message as remarkable.
Startup Professionals Musings
JANUARY 15, 2022
If you are a business owner today, and not using social media to promote your business, you are missing out on a huge opportunity. Most social media outlets don’t require a subscription charge, but they certainly always require an investment, sometimes large, in people, in technology, your reputation, and your time.
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