[Singapore][Event] ad:tech Singapore 2012 Shows Digital Future For Asia


Leading digital marketers from around the Asia Pacific and beyond gathered yesterday at ad:tech Singapore 2012 to share and discuss the continuing growth of the role of technology and digital media in marketing and advertising. Regional Insights into Markets of Vietnam and Thailand.

Emotional Marketing: Scientifically Proven Ways to Increase Sales and Reduce Churn

crowdSPRING Blog

Emotional marketing refers to marketing and advertising that primarily uses emotional appeals to make your customers and prospective customers notice, remember, share, and buy your company’s products or services. What does emotion have to do with creating loyal, enthusiastic customers?

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Why And How Your B2B eCommerce Start-up Should Work On Having A Strong Sales Team


Gogoprint , a leading Southeast Asian online printing company founded in late 2015, has been working hard to do just that in Thailand, Malaysia, and Singapore. For this purpose, traditional e-commerce websites rely heavily on marketing, especially CPC advertising and SEO.

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[Asia][Event] ad:tech Introduces Roadshows Across Southeast Asia


Digital marketing events have been getting tired of late, and perhaps it’s no surprise that interactive advertising and technology conference ad:tech in these parts recently rebranded itself into a regional event, ad:tech asean 2014.

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Twitter Link Roundup #196 – Small Business, Startups, Innovation, Social Media, Design, Marketing and More

crowdSPRING Blog

The video above, “Giving”, is a 3 minute commercial for Thailand mobile phone service provider True Move. Nielsen Study: Trust in Online Advertising Increasing | ClickZ – crowdspring.co/18DsO7W.

My Favorite Entrepreneur Story in a Long Time

Both Sides of the Table

Turns out it is a family-owned business started by a refugee from Vietnam and named after a small village in Thailand Si Racha. By the way, he has never spent a dollar on advertising. This article originally appeared on TechCrunch.

Stop Trying to Make Your Customers Smarter!

Duct Tape Marketing

She was headed home, after being part of a two-week group tour around Thailand. An author, entrepreneur, speaker, and connector, Peter Shankman is recognized worldwide for radically new ways of thinking about customer service, social media, PR, marketing and advertising.

Clusters, Class, Culture and Unfair Advantages

Steve Blank

My first week on the base our shop chief announced: “We’re looking for some volunteers to go to Thailand.” While we were living the good life in Thailand, the Army and Marines were pounding the jungle every day in Vietnam. Someone is advertising electronics jobs on the radio?

[Interview] RIM Eyes Southeast Asia’s Developer Scene


BlackBerry DevCon Asia 2011 will be held in Bangkok, Thailand this year. We offer a variety of platform services, including advertising and payment services to help developers monetize their applications.

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[Singapore] Exploit Technologies To Collaborate With Asia News Network On Media Solutions


This agreement hope to build a business and technology ecosystem around the media and advertising sectors and to grow more successes along the lines of A*STAR start-up Knorex.

Digital Nomad - This is Who I Am


One of those days, he looked at a map where he could go and decided to go to Thailand. His money still comes from writing Ebooks, monetizing and advertising on his blog, also, he offers online courses. Seven years ago, Jack F.

5 of the most famous (and effective) growth hacks of all time

The Next Web

He mentors young startups at Singapore Management University and True Incube Thailand , a 500 Startups Partner. You are getting your users to advertise your service for you to their friends. Jon Yongfook is a serial entrepreneur based in Asia.

The Proof was not in the Pudding: Pudding Media is Shutting Down

VC Cafe

A ccording to Calcalist ,Pudding Media, an Israeli mobile advertising startup, faces imminent shut down. For obvious privacy reasons, that path did not immediately succeed and Pudding took a radical turn towards mobile advertising focused on enabling and selling premium carrier-based inventory. The partnerships enabled reach to over 100 million mobile users, but the local advertisers were not technology-inclined which made sales cycles longer and more complicated.

28 Entrepreneurs Explain What They Love About Being An Entrepreneur


The freedom to work from anywhere in the world and the freedom to create or advertise anything you have in mind, without any interference from other people such as colleagues, bosses, etc. Being in love is great. Being in love with your business, when you’re an entrepreneur, is even better.

When Small Businesses Meet Big Opportunities


For many visitors to Thailand, a trip to Bangkok’s famed Chatuchak Weekend Market is one of the highlights of their holiday. by Raj Subramaniam, Executive Vice President, Global Marketing and Communications, FedEx Services.

YouTube Marketing And Analytics: A Primer For Magnificent Success

Occam's Razor

The only reason my kids know Evian or Volvo Trucks or TrueMove (Thailand), among many other brands, is because of their work on YouTube. It is a pure advertising platform (like every site on the world). What's advertising/marketing/participation on YouTube?

You Can’t Spell Hardware without H-A-R-D

K9 Ventures

Sourcing may also involve several trips to China, India, Thailand, or other countries and cities that you may not otherwise consider traveling to for vacation. Do you continue to rely on online marketing or do you also need to look at broadcast/television advertising (whole other ball of wax!),

How to Start a Travel Agency

Up and Running

How do you want your customers to feel when they visit your website, view your advertising, or use your services? Don’t make the mistake of thinking that all your advertising efforts should revolve around paid advertising, however.

Episode 12: How to Define Your Target Market, Guest Eric Siu, and the #MinimumWage | The Bcast

Up and Running

It will actually define the nature of the marketing that I do: where I advertise, how I do outreach, that kind of thing. But when you go to eat there, you’re actually going and sitting in their house, and you’re seeing a slideshow of their travels in Thailand on the wall.

How To Sell More By Appealing To Less Customers

Entrepreneurs-Journey.com by Yaro Starak

It must be unique – either a uniqueness of the brand or a claim not otherwise made in that particular field of advertising. In my first post I talked about validating your niche , this post will talk about narrowing your niche and defining your unique selling proposition (USP).

My Top 10 Methods To Make Money Online

Entrepreneurs-Journey.com by Yaro Starak

Unfortunately my store was hit by credit card fraud when I foolishly sold a significant amount of product to an unknown person in Thailand. Sponsorship advertising on a content site Once my card game site was successful I began researching how to make money from it. I sold cards initially because I already knew there was a market for that and I had the cards, but I was also aware that if I had an audience I could charge sponsors money to advertise to them.

Is Outsourcing Exploitation?

Entrepreneurs-Journey.com by Yaro Starak

Even though $300 USD a month may not seem like much to someone living in a developed country, in Thailand, or Romania, the Philippines, or India, it’s above the average monthly wage. If $2 pays for a fantastic meal in Thailand, and the same meal costs $50 in Australia, yet the people who consume the meal all experience the same level of value – the satisfaction from a good meal – what’s the difference? I wasn’t going to write this article.