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How to Craft a Digital Advertising Strategy that Combats Rising Costs and Captures New Customers

ConversionXL

If your business has a five- or six-figure digital advertising budget, you can put more money behind campaigns. In this article, we’ll talk about some less saturated digital advertising strategies you can use to get ahead. We’ll also show you what it takes to create advertising that gets people to act. Who are your competitors?

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Valuable Tips For Creating Effective Video Advertising

YoungUpstarts

People love to watch videos. It also reports that every day, people watch over a billion hours of video on the website. The fact is that for smart marketers, video advertising is a literal goldmine. One of the biggest challenges with video advertising is determining its effectiveness.

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Why Animated Video Is The Way To Go In This Pandemic Era

YoungUpstarts

You keep wondering if businesses still want creative, animated videos. Animated videos are not going anywhere. Film productions, businesses that were aiming to spend big bucks on live advertising are now turning to various animated video styles to get the job done. Believe it or not, the animation video gained over 1.5

Video 164
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The Rise of AI in Advertising

Duct Tape Marketing

The Rise of AI in Advertising written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Mike Rhodes In this episode of the Duct Tape Marketing Podcast , I interview Mike Rhodes. AI plays a big role in advertising, particularly in messaging and content creation. Mike Rhodes (05:00): That's crazy, isn't it?

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4 Reasons To Add Personalized Video Marketing In Your Marketing Plan

YoungUpstarts

If a picture is worth a thousand words, then just imagine the impact of a video. The marketing industry has understood the significance of conveying story through a video; that’s why video marketing is spreading its wings everywhere. That’s where a video can help you! And its growing popularity shows that it is working!

Video 103
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LinkedIn Video Ads: Relevance, Specs, and Use Cases

ConversionXL

On YouTube, a keyword-targeted pre-roll ad might show the same video to a CEO and an intern. LinkedIn ads offer the benefits of video content and the granular targeting of a B2B-centric platform. Fundamentally, there’s nothing unique about a video for a LinkedIn ad. The same video content likely works well in other channels.

Video 129
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Telling Their Story – The Magic of Customer-Driven Video Content

YoungUpstarts

Whether it be an established Fortune 500 company or a growing upstart business, modern marketing programs are built on the backbone of video marketing campaigns. Now businesses rely on video shares, often with real customers directly in front of the camera sharing their experiences with a given product line. So how do you get started?

Video 101