article thumbnail

The Proven Framework For Building A Thriving Community

Duct Tape Marketing

20:02] Could you talk a little bit more about this idea of being a sounding board and how that differs from an advisory board or an actual board? [21:22] And then one we like to call the sounding board, which is the small five to seven people. That's either your advisory board or their own advisory board.

article thumbnail

How Employee Experience Shapes Brand Perception

Duct Tape Marketing

So consumers are, and B2B and B2C are starting to make decisions beyond the normal brand. My ask would be the next time you do or say something on behalf of the customer, like I've got a customer advisory board. Do you have an employee advisory board? Is the paper bamboo? Is the product and service good?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Dear Avinash: Search / SEO Metrics & Analytics Questions + Answers

Occam's Razor

The basic techniques you use to do search engine optimization between b2b and b2c do not change all that much. Ok All that is the same, no matter if you are a b2b, b2c, b2a (business to aliens, yes they do exist!). This is of course a good method for b2c as well, but it is significantly more important for b2b.

article thumbnail

Seven critical lessons learned in angel investing

Austin Startup

It doesn’t mean you won’t be able to help other companies, and we are in many B2C startups, for example. Often your mentoring will be focused on topics like how to raise money (and making connections for the startup CEO), how to recruit, how to manage your Board and investor relationships, how to sell, etc.

article thumbnail

Lean LaunchPad – For Deep Science and Technology

Steve Blank

For example, life sciences versus commercial applications have radically different reimbursement, regulatory, clinical trials, scientific advisory boards, demand creation, etc. Ended in Week 10 as a B2C platform for scheduling on-demand at-home senior care. If you can’t see the Celsius video, click here. Team TakeCare.

Lean 299
article thumbnail

Marketing Metrics 101 for B2B Startups

www.rocketwatcher.com

I’ve seen online B2C startups use Dave McClure’s Startup Metrics for Pirates as a starting point for measuring what marketing is doing. Oct, 2010 38 Comments I think people are finally coming around to the idea that good marketing requires good measurement. Oct, 2010 Should Your Startup Take on the Big Guns?

B2B 42
article thumbnail

Case Study: Using an LOI to get customer feedback on a minimum.

Startup Lessons Learned

– Eric Ries In April of 2009 my partner and I had an idea for a web app, a B2C platform that we are selling as SaaS [software-as-a-service]. – Eric Ries In April of 2009 my partner and I had an idea for a web app, a B2C platform that we are selling as SaaS [software-as-a-service].