article thumbnail

Dear Avinash: Search / SEO Metrics & Analytics Questions + Answers

Occam's Razor

The basic techniques you use to do search engine optimization between b2b and b2c do not change all that much. Ok All that is the same, no matter if you are a b2b, b2c, b2a (business to aliens, yes they do exist!). This is of course a good method for b2c as well, but it is significantly more important for b2b.

article thumbnail

Case Study: Using an LOI to get customer feedback on a minimum.

Startup Lessons Learned

– Eric Ries In April of 2009 my partner and I had an idea for a web app, a B2C platform that we are selling as SaaS [software-as-a-service]. – Eric Ries In April of 2009 my partner and I had an idea for a web app, a B2C platform that we are selling as SaaS [software-as-a-service].

article thumbnail

Marketing Metrics 101 for B2B Startups

www.rocketwatcher.com

I’ve seen online B2C startups use Dave McClure’s Startup Metrics for Pirates as a starting point for measuring what marketing is doing. RT @StephanieTilton: Marketing Metrics 101 for B2B Startups by @aprildunford [link] Unisys Security Reply 15. Oct, 2010 at 6:01 pm RT @B2BOnlineMktg: Great slide and description of metrics!

B2B 42