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A real Customer Advisory Board

Startup Lessons Learned

Lessons Learned by Eric Ries Monday, October 26, 2009 A real Customer Advisory Board A reader recently asked on a previous post about the technique of having customers periodically produce a “state of the company&# progress report. One example is having a real Customer Advisory Board.

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The lean startup @ Web 2.0 Expo (and a call for help)

Startup Lessons Learned

If youre interested in being part of my "customer advisory board" for this presentation, please get in touch. Eric, if youre looking for any help as a "customer advisory board", Id love to do anything I can to help. I would love to be on your advisory board. And thats where the call for help comes in.

Lean 68
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Lessons Learned: About the author

Startup Lessons Learned

He serves on the advisory board of a number of technology startups, and has worked as a consultant to a number of startups, companies, and venture capital firms. In 2007, BusinessWeek named Ries one of the Best Young Entrepreneurs of Tech and in 2009 he was honored with a TechFellow award in the category of Engineering Leadership.

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How to listen to customers, and not just the loud people

Startup Lessons Learned

Establish a customer advisory board. Create a members-only forum where only qualified customers (perhaps, paying customers) can post. Let them connect with each other, but also with you. Treat these people as VIPs, and listen to what they have to say. Hand pick a dozen customers who "get" your vision.

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Pivot, don't jump to a new vision

Startup Lessons Learned

Each cycle was punctuated by a meeting of our Business Advisory Board (BAB). More than anything, it forced us to take advantage of necessity, the mother of invention. Heres what it looked like. IMVU had a roughly two-month-long development cycle. Take a look and let me know what you think.

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A large batch of videos, slides, and audio

Startup Lessons Learned

pbWorks (formerly pbWiki) was one of the first companies that ever invited me to join their advisory board. pbWorks (formerly pbWiki) was one of the first companies that ever invited me to join their advisory board. With accompanying slides: Continuous Deployment View more presentations from TimothyFitz.

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The curse of prevention

Startup Lessons Learned

Why vanity metrics are dangerous ► November (1) ▼ October (7) A real Customer Advisory Board Case Study: Using an LOI to get customer feedback. Towards a new entrepreneurship ▼ 2009 (88) ► December (4) Continuous deployment for mission-critical applica. Take a look and let me know what you think.