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Target market advisory boards

Austin Startup

For startup founders, it’s never too early to start thinking about putting together a target market advisory board. The target market advisory board should consist of 2–4 industry veterans who have connections to C-level execs and VPs in your target market. Never discount the power of a warm intro.

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Ardent War Story 5: The Best Marketers Are Engineers

Steve Blank

Building an Advisory Board In my travels outside the building I kept my eyes out for articulate and visionary scientists and engineers who had expertise we lacked, and were willing to help in an advisory capacity. I set up an advisory board as a vehicle to get these industry experts engaged with the company and product.

Engineer 198
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Best of Breed

thebarefootvc

These vertical solutions would focus on specific pain pain points in the enterprise, such as logistics or customer relationship management. Or at least get some of them on your advisory board. When I invested in enterprise software in the late 1990′s, I saw a proliferation of “best of breed” solutions.

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Raving Fans – How Our Themes Evolve

Feld Thoughts

We have a straightforward meeting – a dinner for our advisory board the night before, drinks after for all LPs, our advisory board meeting first thing in the morning, and then the full meeting until lunch time. I enjoy our annual meetings – we get to spent a focused chunk of time with our investors.

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Ardent 1: Supercomputers Get Personal

Steve Blank

The VP of Sales and I flew to Providence to convince Andy van Dam at Brown to join our company, or at a minimum lead our advisory board. With a bit of research it turned out that a professor at Brown University had invented something close to what we had in mind.

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5 Key Tests When Assessing Your Business Idea

YoungUpstarts

First, build an advisory board. Industry insiders with domain and technical experience in your vertical markets can be excellent “sounding boards,” and their feedback is essential. Maybe your idea is a diamond in the rough. How do you make sure that this concept is one that really resonates with customers?

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Welcome To The Year Of The Customer

YoungUpstarts

Specific verticals, such as sales and marketing, will definitely stand to benefit from leveraging the data collected from the Internet of Things to make predictions, effectively set targets and tailor their go-to-market messaging to understand their target audience better.

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