Occam's Razor

JULY 12, 2010

Search engines are complicated little beings. You have aggregated data into three pieces and we all know aggregated data stinks at delivering insights! No simplified over promise under deliver aggregates! It is important to point out that I am not affiliated in any way with any of these tools / companies.

Analytics 96

Analytics Viral Web Mobile 96

ConversionXL

APRIL 29, 2013

The search queries and links visitors click to get to these pages give you very valuable insight as to your visitors state of being. When you compare the value per customer with Dan Zarrella’s aggregate Click Through Data, you see a very revealing story. image credit. But here’s where data gets facinating. Why is that?

Campaign 130

Campaign Email Framework Clickthrough 130

Jeff Hilimire

APRIL 19, 2012

Also I use the Premium version of Evernote ($5/month), which gives you a ton of benefits including offline notebooks, pdf searching and 1GB of uploads a month. Here’s my Dropbox affiliate link if you want to try it out. Aggregating all of this into a professional task management tool has made me much more productive.

Cloud 56

Cloud Email Software Review Affiliate 56

www.peterdrew.net

OCTOBER 23, 2010

Cheers Pete Trust SEO - Part 7 Seo Bank Automation By Steve Evans 17/10/2010 10:52 am I used Bruteforce (which preceded EVO) and initially I found that although I never saw the advertised “possession of a full page of Google natural search results&# , with care it was worth doing.

Web Development 40

Web Development Coder Web Developer 40

YoungUpstarts

JUNE 18, 2019

Facebook and its affiliates, Instagram and Whatsapp, aggregate data such as likes and dislikes, engagements, time spent watching a video, etc.; Take the time to do a simple Google search on a company’s privacy and security policies. Check the fine print to determine what type of data sharing a company is performing.

Security 118

Security Cofounder Social Media Affiliate 118

Professor VC

JANUARY 17, 2008

While currently free to angel groups, their business model revolves around aggregating the angel investment data. According to their research, overall returns on group-affiliated angel investments average to a 2.6X According to their research, overall returns on group-affiliated angel investments average to a 2.6X

Pre-Money Valuation 28

Pre-Money Valuation Angel Investor Angel Groups Valuation 28

Hearpreneur

AUGUST 2, 2016

We believe that traditional media buying – display and banner ads, PR, social media, search keywords, etc. – Find the experts and our affiliated partners. are all necessary components of a complete marketing strategy. For entrepreneurs – what is the biggest must-do that helps with securing funding?

Accredited Investor 48

Accredited Investor Non-Compete Vertical Acquisition 48

Occam's Razor

AUGUST 12, 2013

MCA-ADC covers the challenge of attributing credit to all digital marketing channels (Social, Display, YouTube, Referral, Email, Search, others) that contributed to a particular conversion (or multiple conversions). So, the campaign could be Social, Organic Search, Email, Display, Affiliate, Referring Site … anything really.

Channel 161

Channel Analytics Campaign Conversion 161

Occam's Razor

SEPTEMBER 29, 2009

Paid Search or affiliates or email or display or YouTube or whatever channel you end up choosing. [ You can measure this at an aggregate level, or you can measure it just for your campaign traffic. Share of Search. One great way to do this is to measure Share of Search. I think we have established that.

Campaign 128

Campaign Analytics Metrics Search 128

Occam's Razor

AUGUST 9, 2016

You can also search for other stuff, like custom reports or attribution models. The latter is particularly useful as an aggregated view for senior executives. Now scroll just a bit back up, stare at that column, what would your strategy be for Organic Search if it is at 0.46? Affiliates! Another tip. Take a break.

Analytics 60

Analytics Metrics eCommerce PPC 60

David Teten

DECEMBER 3, 2019

Coalesce address the more general problem of searching through large data sets for best fits. Pacer is useful to search prior litigation, bankruptcies, etc. Foundry Group is using their portfolio company Monday to aggregate portfolio companies’ job postings on their own jobs page; Point Nine Capital uses Recruitee for the same purpose.

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

ConversionXL

FEBRUARY 5, 2020

I’ll cover: How to avoid “blank page panic” by using templates; How to turn disparate data points into an intuitive flow; How to save time with data manipulation (and get cleaner data); How to aggregate data from different sources in the same dashboard. For example, you can layer Google Search Console data into an SEO report.

Analytics 117

Analytics Metrics Aggregator Affiliate 117

ConversionXL

FEBRUARY 26, 2020

Proper tracking of traffic sources delivers a clear view of the user’s purchase journey : We can see how search engine optimization helped an in-market searcher discover our website, and how our Facebook remarketing and abandoned cart email campaigns nudged a user to come back and finish their purchase. What keyword exactly?

Analytics 118

Analytics Campaign Email Channel 118

www.pakman.com

SEPTEMBER 27, 2012

Obviously, traffic found on ecommerce sites is the prime example of this and search traffic is a close second, but increasingly Pinterest is proving itself to be a massive source of high-converting traffic. It’s similar to the Outbrain example above and any search engine marketing example. Products your friends bought, etc.

Social Media 47

Social Media Vertical Advertising Distribution 47

Duct Tape Marketing

JANUARY 4, 2016

Using Hootsuite, you can set up a stream that will aggregate all of the conversations about your brand even if they don’t tag you in it. If you set up a stream with search query “Mike’s Subs” and specify the location to match your city, you will get all of these tweets.

Affiliate 28

Affiliate Technical Review Conversion Advertising 28

Occam's Razor

APRIL 21, 2014

What would be the future of Adwords marketers with not provided searched query ? What has actually happened is that Google team has announced that they are removing the query from the referrer on ad clicks by users who use secure (SSL) search on Google.com. If you have a lot of them, aggregate them up. You're welcome.

Analytics 131

Analytics Marketing Campaign Metrics 131

Occam's Razor

JULY 18, 2011

I dare say even more than Search (and without a shred of doubt, more than Social Media). Measure retention rate over time in aggregate – or for optimal health, segment retention rate – and measure it for the various objectives you have set for your email marketing program. Every fiber of your being.

Metrics 137

Metrics Campaign Email Marketing 137

Occam's Razor

JANUARY 28, 2013

Of course there is still the search box on top of the page. So like every other human on the planet I go to my favorite search engine and type in "ADT Security Plans." I get a bunch of paid and organic search results. Songza demonstrates great use of technology, but not in an in your face look at how smart we are way.

Web 164

Web Design Marketing Security 164

Occam's Razor

MARCH 23, 2010

It is a bit silly to believe you can use one tool for purpose x (say search analysis) and another for purpose y (say everything else). Do a Google search for the Consultant. Never bother to search for their company and look at the paid and organic results (to find broken things). Oh and don't forget rule #1 above.

Analytics 118

Analytics Web Metrics Channel 118

YoungUpstarts

JULY 31, 2019

Aggregate or Affiliate marketing. Design should be consistent from page to page and customers should be able to search categories without confusion. Influencers are social media experts, so if their audience are your potential customers it makes sense to get them promoting your product. Converting visits to your site into sales.

Customer 114

Customer Product Social Media eCommerce 114

Occam's Razor

MAY 18, 2010

I have said: All data in aggregate is "crap" Because it is. You can imagine then how absolutely heartbreaking it is for me to note that nearly all reporting that I see is data in aggregate. Tons of data "puking", all just aggregates. PS: Our business is in trouble because we are over-reliant on Search!

Analytics 123

Analytics Web Acquisition Metrics 123

Agile VC

MARCH 30, 2012

Lots of people more forward-thinking than me have rightly said that data is a powerful asset and aggregating, mining, and making it useful will be a core element of many businesses currently being built. Their first revenue stream is simply inserting affiliate links to e-tailers into the pinboards that users create. Previous Entries.

Business Model 113

Business Model Silicon Valley Advertising B2B 113

ConversionXL

MARCH 16, 2016

Use them for testimonials, affiliates, etc. But that’s just aggregate information, not totally useful because it’s not your specific industry. Seeing an improvement in your aggregate NPS is nice, but the real value comes in the feedback from follow up questions. Then, you break up responses into three chunks: Promoters (9-10).

.Net 48

.Net Metrics Retention Aggregator 48

Occam's Razor

OCTOBER 22, 2008

Analyzing data in aggregate is a crime. When you look at all that in aggregate you get nothing. You think understanding Keywords without drilling down to each search engine will be awesome. Idea #1: Segment out your Brand Search Keywords. Search has a very very long tail. Why Segmentation? Branding baby!

Analytics 105

Analytics Web Search Non-Compete 105

Occam's Razor

DECEMBER 12, 2011

Oh, and everything has a CPA (not just your paid search or display/banner ads). For Search it is in your Google Analytics or Omniture Site Catalyst reports. But for most other programs (Affiliate, Email, Social, Display) your Cost is likely sitting outside your web analytics tool. Obsess about this metric. That's the cost.

Metrics 151

Metrics Web Analytics CPA 151

Occam's Razor

SEPTEMBER 16, 2008

In the above screenshot I have segmented Pay Per Click, Direct and Affiliate Marketing (my core acquisition strategies) and customers who originally come from each of those channels show a dramatically different propensity to "convert" (remember conversion can be non-ecommerce). 6: Share of Search. So measure Share of Search.

Metrics 123

Metrics Web Non-Compete Analytics 123

Occam's Razor

AUGUST 6, 2007

Are your email, affiliate, other marketing campaigns yielding low bounce rates? 3: Measure the bounce rate of your search keyword. Search engines are king and hence probably sending you a large chunk of your traffic. Find out the quality of traffic coming from the search engines. You get the idea. #3: Instantly useful!

Metrics 120

Metrics Analytics PPC Campaign 120

Occam's Razor

JANUARY 10, 2011

Aggregation of marginal gains! I knew the conversion rate for search was 2.74% but now I knew it was so low because people were heading off to Amazon and Costco to buy our product (and that was okay). It helped us find new geo's to target, new affiliates to target and more. Go back make more love. They were telling me!

Analytics 120

Analytics Web Agile Campaign 120

ConversionXL

DECEMBER 3, 2018

They’d upload a list of product terms and related topics— moisture resistant flooring adhesive, subfloor moisture proofing —and their keyword research tool would spit back hundreds of “0 searches per month” results. New, when products are so cutting-edge that few people know they exist, let alone that they should search for them.

B2B 133

B2B Marketing SEO Search 133

techcrunch.com

OCTOBER 23, 2010

Tony P great, though meebo’s place as a “successful&# start up is still open to debate – from consumer IM aggregator to white label IM, still not making big $$. The exemption is of course a problem that’s extremely difficult to solve but everyone knows about – like web search (Google).

Technical Review 84

Technical Review Cofounder Technical Cofounder Software Review 84

practicetrumpstheory.com

JULY 14, 2010

Note: The “Tell Friends” here is used to publicize shared galleries and I don’t count it towards “Referral” I view “Referral” actions as being more deliberate endorsements of the product such as through an affiliate program. Do certain search keywords convert better than others?

Metrics 51

Metrics Lean Retention Startup 51

Occam's Razor

JANUARY 7, 2014

11: Close to zero aggregated analysis exists, everything's segmented. #10: " Another example is: "I recommend a shift of $150k from our Display budget to our Affiliate budget to increase profitability of our purple pants." Collection of end-to-end Paid Search analysis reports. #11: That is worth fighting for.

Analytics 140

Analytics Web Metrics DC 140

Occam's Razor

FEBRUARY 9, 2015

Search/Keyword Competitive Performance. The post outlines eight sources vendors use to collect data: Toolbars, panels, ISP data, search engines, self reported, scraped/indexed, hybrid, and external voc. On that note… If you search through the 300 posts I've written thus far (this one is 301!), Tools used in this post.

Metrics 60

Metrics Analytics Non-Compete Search 60

www.vccafe.com

MARCH 11, 2013

Whether you’re wondering what site search you should use or what is the best email marketing tool, knowledge is power. Â Search for apps tools. Google Custom Search Engine. Search Engine Optimization Tools. affiliate and referral marketing on the web. Outlook plugin to search. Ad Promotion. Google Ads.

Software Review 53

Software Review Technical Review Startup 53