ConversionXL

NOVEMBER 23, 2022

You should also be aware of the law of shitty clickthroughs: all marketing strategies end up having shitty CTR because novelty fades and a first-to-market strategy doesn’t last. If you target demand capture, you need to use intent channels that include paint point SEO, PPC, review websites, affiliates and aggregators, or intent data.

B2B 94

B2B Marketing Curation PPC 94

ConversionXL

APRIL 29, 2013

In the last article about ReOptimizing your AutoResponder , I quoted a case study by Mauro D’Andrea about how he improved his email clickthrough rates. The 4 Stages of Relationships. In this case study he talks about how he based his content framework off of Professor Mark L.

Campaign 130

Campaign Email Framework Clickthrough 130

crowdSPRING Blog

AUGUST 20, 2017

Create a referral/affiliate program. Tap directly into that by creating a referral or affiliate program that rewards customers for sharing your business. This kind of metadata can really boost clickthroughs to your site. Everyone knows word of mouth is one of the most persuasive marketing tools there are.

Small Business 48

Small Business Marketing Technical Review Audience 48

crowdSPRING Blog

AUGUST 20, 2017

Create a referral/affiliate program. Tap directly into that by creating a referral or affiliate program that rewards customers for sharing your business. This kind of metadata can really boost clickthroughs to your site. Everyone knows word of mouth is one of the most persuasive marketing tools there are.

Small Business 48

Small Business Marketing Technical Review Audience 48

leananalyticsbook.com

AUGUST 19, 2012

Someone clicks on a banner, pay-per-click ad, or affiliate link. Media is about time on page, pages per visit, and clickthrough rates. There are good studies that show a strong correlation between site performance and conversion rates, so startups ignore this stuff at their peril.

Metrics 58

Metrics Clickthrough Lean Analytics 58

ConversionXL

OCTOBER 21, 2014

This type of message-based vs value-centric designation may sound odd, but Netflix putting a banner ad on an affiliate site (message-centric) is a very different ad from creating high-quality content (like “House of Cards”) and advertising that custom programming via owned and earned channels(value-centric).

Analytics 113

Analytics Software Review Metadata Campaign 113

Duct Tape Marketing

AUGUST 13, 2015

Ultimately what you are looking for are pages that have high impression counts but low clickthroughs (CTRs). For example, if I wrote an article about affiliate marketing, I would title it “CPA Marketing – How To Increase Your Affiliate Marketing Revenue By 137%”. Add more content.

SEO 28

SEO Clickthrough Affiliate Private Equity 28