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5 Biggest Mistakes in Healthcare Staffing by Susanne Mariga, CPA

Mike Michalowicz

Aureus Medical Group is a nationwide leader in healthcare staffing and an affiliate of C&A Industries which has more than 45 years of staffing experience. Bonus … Failing to change when things just aren’t working … Susanne Mariga, CPA, Certified Profit First Professional and Managing Member of Mariga CPA PLLC.

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How to Optimize an Affiliate Marketing Program for Profitability

ConversionXL

Bo Bennett once said, “Affiliate marketing has made businesses millions and ordinary people millionaires.”. Of course, affiliate marketing has this mysterious aura about it. What Is Affiliate Marketing? Some people confuse affiliate marketing with referral marketing. You start with two affiliates: Kim and Jim.

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Multi-Channel Attribution Modeling: The Good, Bad and Ugly Models

Occam's Razor

Apply the right model and you will not only distribute conversions across multiple touch points, but you can also look at the impact on the CPA (this really is OMG, I peed in my pants a little cool). So, the campaign could be Social, Organic Search, Email, Display, Affiliate, Referring Site … anything really. You do too. #3.

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Startup Tax Planning for Better Cash Flow Management

Up and Running

Many small business owners have no idea what they will owe in taxes until it’s time to pay them,” says Paul Gevertzman, CPA, a tax partner at Anchin, Block, & Anchin in New York. The third parties listed are not affiliated with Capital One and are solely responsible for their products and services. Powered by Spark Business.

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Advertising Wants to be Measurable – An Investment Thesis

Both Sides of the Table

They already had a completed product and a distribution deal with the largest affiliate network company, Commission Junction. The affiliate networking market alone is about a $2 billion industry now. This form of advertising is know at CPA (cost per action). It should lead to higher conversion rates and happier customers.

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7 Social Media Tactics Your 2013 Budget Needs to Succeed

www.clickz.com

CPM Calculator CPA Calculator Website Optimization ROI Calculator. Affiliate Marketing: What Marketers Need to Know From 4 Experts. Social Media Community Management Social Commerce Social Integration Social Media Smarts. SEO Paid Search Search Marketing. More Categories. Ad Industry Metrics. Audience/Traffic. Live Events.

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UTM Parameters: A Complete Guide for Traffic Attribution

ConversionXL

If we can’t determine where the traffic comes from, we can neither attribute conversions to their original sources of traffic, nor can we find out the true cost per acquisition (CPA) or return on ad spend (ROAS) for each marketing activity. organic post on Facebook, tweet, video on a brand’s YouTube channel, affiliate link).

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