How to Optimize an Affiliate Marketing Program for Profitability


Bo Bennett once said, “Affiliate marketing has made businesses millions and ordinary people millionaires.”. Of course, affiliate marketing has this mysterious aura about it. What Is Affiliate Marketing? Some people confuse affiliate marketing with referral marketing.

5 Biggest Mistakes in Healthcare Staffing by Susanne Mariga, CPA

Mike Michalowicz

Aureus Medical Group is a nationwide leader in healthcare staffing and an affiliate of C&A Industries which has more than 45 years of staffing experience. The post 5 Biggest Mistakes in Healthcare Staffing by Susanne Mariga, CPA appeared first on Mike Michalowicz

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The Tax Advantages To Investing In Oil And Gas Your CPA’s Probably Never Heard Of


But chances are, your CPA hasn’t mentioned it. And the same way an ENT doctor wouldn’t advise you on how to treat, say, a rash, a CPA who doesn’t live in one of the few states where oil and gas is a major commodity isn’t likely to advise a client on its advantages.

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Blog Income For Women Review – How To Generate A Passive Income With Your Blog by Yaro Starak

Blog Income For Women Blueprint’ is designed for female bloggers, but men would also benefit as it teaches how to target female readers, while making a passive income online through CPA marketing and niche marketing techniques. Through their clever use of CPA marketing. For those who don’t know what CPA marketing is, it stands for Cost Per Action marketing. This is important so you can continue to promote other CPA offers to your subscribers.

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Startup Tax Planning for Better Cash Flow Management

Up and Running

Many small business owners have no idea what they will owe in taxes until it’s time to pay them,” says Paul Gevertzman, CPA, a tax partner at Anchin, Block, & Anchin in New York.

UTM Parameters: A Complete Guide for Traffic Attribution


If we can’t determine where the traffic comes from, we can neither attribute conversions to their original sources of traffic, nor can we find out the true cost per acquisition (CPA) or return on ad spend (ROAS) for each marketing activity.

Best Web Metrics / KPIs for a Small, Medium or Large Sized Business

Occam's Razor

Oh, and everything has a CPA (not just your paid search or display/banner ads). Kill things that don't have an optimum CPA. But for most other programs (Affiliate, Email, Social, Display) your Cost is likely sitting outside your web analytics tool. Acquisition: CPA.

Seven Steps to Better Board Recruitment

Board Effect

Guidestar suggests organizing board members by categories that include industry, age, ethnicity, affiliations and anticipated roles. Nonprofit executives often lament their boards’ limited engagement.

Three Amazing Web Data Analyses Techniques For Analysis Ninjas

Occam's Razor

Today when we measure our Cost Per Acquisition (CPA) for our campaigns (Search, Email, Affiliate, whatever), we just think of the macro-conversion and, perhaps worse, we think only of that session / visit. CPA might sound huge (or not depending on your margin), but on the surface it seems a lot. If some of those 970 Visitors completed some micro-conversions, then shouldn't the CPA be on that basis rather than just the 30 orders above?

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Multi-Channel Attribution Modeling: The Good, Bad and Ugly Models

Occam's Razor

Apply the right model and you will not only distribute conversions across multiple touch points, but you can also look at the impact on the CPA (this really is OMG, I peed in my pants a little cool). You may be getting a lot of conversions, but the CPA can kill you.

Excellent Analytics Tip #17: Calculate Customer Lifetime Value

Occam's Razor

Acquiring new customers isn't getting any easier: We've picked off the low-hanging SEO fruit, we're paying more for quality clicks in AdWords and the going rate for affiliate deals just keeps getting higher.

Lessons Learned: The three drivers of growth for your business.

Startup Lessons Learned

In this model, you take some fraction of the lifetime value of each customer and plow that back into paid acquisition through SEM, banner ads, PR, affiliates, etc. The spread between your LTV and blended CPA determines either your profitability or your rate of growth, and a high valuation depends on balancing these two factors. Otherwise, your CPA will get driven up close to or exceeding your LTV, and you cant grow profitably anymore.

Be Real-World Smart: A Beginner's Advanced Google Analytics Guide

Occam's Razor

You'll see in an instant the very cool things you can track and analyze… With a little bit of smart tagging you can track your internal promotions ( buy one Make America Great Again hat and get one Stronger Together hat free! ), transactions with coupon codes, affiliate sales and more.

7 Social Media Tactics Your 2013 Budget Needs to Succeed

CPM Calculator CPA Calculator Website Optimization ROI Calculator. Affiliate Marketing: What Marketers Need to Know From 4 Experts. ); //. Marketing News & Expert Advice. ClickZ Awards. ClickZ Academy. Search Engine Watch. SES Events.

How To Get More SEO Value Out of Your Existing Content

Duct Tape Marketing

For example, if I wrote an article about affiliate marketing, I would title it “CPA Marketing – How To Increase Your Affiliate Marketing Revenue By 137%”.

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Monetizing Social Networks: The Four Dominant Business Models and How You Should Implement Them in 2010

The two major forms of this are CPC (cost per click) and CPA (cost per action or acquisition). With Banner Ads, specifically CPA-based ads, I believe it’s only a matter of time before the revenue stream becomes less dominant.

Episode 13: How to Solve Problems in Your Business, Human Resources, and #Zappos | The Bcast

Up and Running

You can call your local tax jurisdiction, you could call a local CPA. Jonathan: All right, so tax information, do some research there, talk to a CPA, and get the ball rolling on that. Peter: Yeah, so we use Zenefits here, but we’re no way affiliated with them.


5 + 4 Actionable Tips To Kick Web Data Analysis Up A Notch, Or Two

Occam's Razor

If today you are a content site that is only focused on measuring content consumed try to go deeper to understanding CPA of the ads or Visitor Loyalty. We lovingly craft reports every day. We try to make sense of what they are saying.

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12 Questions: Meet Pamela Harvey (USA)

crowdSPRING Blog

I am affiliated with local and not-so-local design firms on a contract basis, and also participate in direct-to-client projects. This is not a comment on health professionals or on CPA practitioners.