Occam's Razor

AUGUST 9, 2016

You can also search for other stuff, like custom reports or attribution models. Now scroll just a bit back up, stare at that column, what would your strategy be for Organic Search if it is at 0.46? Where you have CPA, it is is an even more valuable signal. Affiliates! Another tip. Very nicely summarized above.

Analytics 60

Analytics Metrics eCommerce PPC 60

Occam's Razor

DECEMBER 12, 2011

Oh, and everything has a CPA (not just your paid search or display/banner ads). Kill things that don't have an optimum CPA. For Search it is in your Google Analytics or Omniture Site Catalyst reports. But because you are running a bigger and more complex business you'll also measure… Acquisition: CPA.

Metrics 151

Metrics Web Analytics CPA 151

Occam's Razor

APRIL 5, 2010

Acquiring new customers isn't getting any easier: We've picked off the low-hanging SEO fruit, we're paying more for quality clicks in AdWords and the going rate for affiliate deals just keeps getting higher. Using Life Time Value might be a much better idea. Life Time Value (LTV) will help us answer 3 fundamental questions: 1.

Analytics 135

Analytics Customer CPA Acquisition 135

Occam's Razor

MARCH 22, 2011

From this post: Improve Search Marketing Conversion Rates through Email Registration. Today when we measure our Cost Per Acquisition (CPA) for our campaigns (Search, Email, Affiliate, whatever), we just think of the macro-conversion and, perhaps worse, we think only of that session / visit. Simplifying the scenario a bit.

Web 87

Web CPA Analytics Affiliate 87

Up and Running

NOVEMBER 16, 2015

You can do a quick Google search, internet search and find information. You can call your local tax jurisdiction, you could call a local CPA. Jonathan: All right, so tax information, do some research there, talk to a CPA, and get the ball rolling on that. Any other things that people should look out for?

SCRUM 60

SCRUM Agile Employee Small Business 60

Occam's Razor

JULY 26, 2010

If today you are a content site that is only focused on measuring content consumed try to go deeper to understanding CPA of the ads or Visitor Loyalty. Successful searches for elected officials. Consider doing quarterly analysis that focuses on calculating customer lifetime value. Up a notch. And so on and so forth. Broaden your view!

Web 96

Web Metrics Analytics eCommerce 96

ConversionXL

JANUARY 18, 2022

They’ve grown to attract big-name clients like LinkedIn, PayPal, and Shopify, mostly through social media channels rather than organic search. They know there are affiliate links. And so, when people are making buying decisions, they make those searches elsewhere. They know there’s pay-to-play stuff.

Social Media 145

Social Media Audience Media Marketing 145

crowdSPRING Blog

MARCH 1, 2010

I am affiliated with local and not-so-local design firms on a contract basis, and also participate in direct-to-client projects. When the buyer set up his/her website with the new logo created on cS, the search engines kept taking people to that design in my portfolio. And I am now officially a web designer as well.

Rhode Island 65

Rhode Island Design Costa Rica Architecture 65

Duct Tape Marketing

AUGUST 13, 2015

This is especially true when certain posts are just shy of reaching the first page of Google’s search results, where they could be earning you a return on your investment. Click on the “Search Analytics” tab on your Dashboard, or go under “Search Analytics” at the left and choose “Search Analytics” there.

SEO 28

SEO Clickthrough Affiliate Private Equity 28