article thumbnail

Paranoid Companies Miss the Best New Opportunities

Startup Professionals Musings

If your "competitor" isn't really competing with your direct market, you can refer business to each other without anyone losing customers. Affiliate marketing might actually be one of the more effective (and easier) ways to partner with someone else in the industry. Cross endorsement.

article thumbnail

Your Toughest Competitor May be Your Best Partner

Startup Professionals Musings

If your "competitor" isn't really competing with your direct market, you can refer business to each other without anyone losing customers. Affiliate marketing might actually be one of the more effective (and easier) ways to partner with someone else in the industry. Cross endorsement.

Partner 225
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Six Good Reasons to Partner with a Competitor

Startup Professionals Musings

If your "competitor" isn't really competing with your direct market, you can refer business to each other without anyone losing customers. Affiliate marketing might actually be one of the more effective (and easier) ways to partner with someone else in the industry. Cross endorsement.

Partner 120
article thumbnail

Twiistup 6 Highlights

Both Sides of the Table

In SoCal we are also leaders in affiliate marketing (Commission Junction), Internet video (Hulu) and bringing local businesses online (ReachLocal). He displayed a deep mastering of the power of the Internet, direct marketing and Twitter to manage his business. But in this case Chamillionaire stole the show.

article thumbnail

28 Entrepreneurs Reveal the Organization, Communities or Associations they Belong to That Help Support Their Business

Hearpreneur

9- National Federation of Independent Business Photo Credit: Emir Bacic I am affiliated with the National Federation of Independent Business (NFIB). 15- Performance Marketing Association Photo Credit: Joe Sanfilippo One of my favorite organizations that supports my business is the Performance Marketing Association (PMA).

article thumbnail

Measuring Incrementality: Controlled Experiments to the Rescue!

Occam's Razor

We have to do Email Marketing. We have to have a robust Affiliate network. Smart Marketers work hard to ensure that their digital marketing and advertising efforts are focused on the most impactful portfolio of channels. Maybe it is Affiliate and Paid Search. We have to do Search Engine Optimization.

.Net 119
article thumbnail

Introduction to Growth Hacking for Startups

VC Cafe

The term “Growth Hacking”, invented by Sean Ellis , and made popular by Andrew Chen , a Silicon valley marketer and entrepreneur, is a combination of two disciplines – marketing and coding: Growth hackers are a hybrid of marketer and coder, one who looks at the traditional question of “How do I get customers for my product?”

API 167