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Measuring Incrementality: Controlled Experiments to the Rescue!

Occam's Razor

We have to do Email Marketing. We have to have a robust Affiliate network. Smart Marketers work hard to ensure that their digital marketing and advertising efforts are focused on the most impactful portfolio of channels. Maybe it is Search, Email and Facebook. Maybe it is Affiliate and Paid Search.

.Net 119
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Transcript And MP3 Of My $180,000 Website Flipping Presentation

Entrepreneurs-Journey.com by Yaro Starak

I’ve built my email list through that as well. I’ve got a subscriber base of about 40,000 emails as well, and it’s the centerpoint for everything I’ve done and the exposure I’ve gained. They haven’t built an email list. I already had an audience of internet marketers. It’s introduced me to some wonderful people as well.

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Introduction to Growth Hacking for Startups

VC Cafe

The term “Growth Hacking”, invented by Sean Ellis , and made popular by Andrew Chen , a Silicon valley marketer and entrepreneur, is a combination of two disciplines – marketing and coding: Growth hackers are a hybrid of marketer and coder, one who looks at the traditional question of “How do I get customers for my product?”

Viral 167
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7 Incredible Web Design, Branding, Digital Marketing Experiences

Occam's Razor

The AAA form asks for a bit more info (height and weight) and, smartly, captures my email address. you can add it to a wish list, add it to your designers, email it to your mom (and beg her to buy it for you), etc. The finest American lawyers hugged the finest Direct Marketing experts and produced this horrendous baby.

Web 164
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Excellent Analytics Tip#5: Conversion Rate Basics & Best Practices

Occam's Razor

Most frequently this is the total number of orders submitted or total number of leads collected or total number of newsletter/email sign-ups. Is your company heavily into Direct Marketing (email, snail mail etc)? Or maybe you are about to plunk down a million dollars on a new affiliate marketing strategy or maybe on SEO.

Analytics 115
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Web Analytics Career Guide: From Zero To Hero In Five Steps!

Occam's Razor

I got an email the other day with this simple question: "How do break into the world of web analytics?" If an institution near you provides a course in quantitative or qualitative analytics (even traditional analytics such as direct marketing or market research) then that is also well worth the investment.

Analytics 125
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Standard Metrics Revisited: #3: Bounce Rate

Occam's Razor

In your web analytics tool simply go to the Referring URL's / Sites report and take a look, you'll find something like this…… For this site Google Analytics illustrates that both myspace.com and simplyhired.com is not sending great traffic, while their direct marketing campaigns (#2 and #3 above) seem to be doing much better.

Metrics 120