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Maximizing Your Digital Marketing Channel Mix

YoungUpstarts

Search Engine Marketing (SEM) can be split into two search strategies: Pay-Per-Click (PPC) refers to how your company bids on keywords that represent the intent of what the customer is looking for, leveraging marketing spend to gain visibility by securing placement at the highest ranks within the search engines. Social Marketing.

Channel 114
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How to Use Growth Hacking to Increase Revenue 20x in Just 12 Months

Up and Running

These may range from joining an affiliate marketing platform to trying new Google AdWords keywords. For ecommerce, this is based on transaction size, commission, and chances of the user returning. Google AdWords or SEM (expensive). No idea is bad—we write them all on a blackboard and then select the ones we like best.

Revenue 60
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Web Analytics: An Hour A Day

Occam's Razor

The book contains a jumpstart guide for any business to get off to a flying start on day one (jump to Chapter 7), as well as for ecommerce sites or those that just do Support and of course a blogs. Affiliate Link: If you email a link to the book or use a link on your blog please consider using www.snipurl.com/wahour.

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Excellent Analytics Tip #7: The Adorable Site Abandonment Rate Metric

Occam's Razor

(While it is absolutely possible to apply this metric to a lead capture process, or other websites processes, for reasons of absolute clarity and maximum impact this post will focus purely on the metric in the ecommerce world.). This can be great source of actionable insights.

Metrics 98
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How to Use Google Data Studio to Build Better Dashboards

ConversionXL

SEM and SEO templates. Set the conditions, which in this example are the paid channels in Google Analytics: Display, Paid Search, Affiliates, and Paid Social (custom). WHEN REGEXP_MATCH (Default Channel Grouping, '(Paid Social|Paid Search|Display|Affiliates)') . Jeff Sauer’s report templates. Supermetrics. Sheets for Marketers.

Analytics 117
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Multichannel Analytics: Tracking Offline Conversions. 7 Best Practices, Bonus Tips

Occam's Razor

But the rest probably got what they were there for and your website was helping them by doing all those "jobs" as well, along with pure ecommerce. Your ecommerce website is helping people who will only do research online and then buy stuff in a store. Ok ok some of them puked and bounced. Sounds convenient.

Analytics 116