Occam's Razor

JANUARY 7, 2007

I am not affiliated in any way this this company and do not benefit in any way from recommending them. Source attributes : where do people come from (websites, campaigns, search engines etc etc). Remember this is not just a problem for web analytics but also for search engine Robots / Spiders. It runs between $95 – $795.

Technical Review 93

Technical Review Analytics Web Software Review 93

Up and Running

JULY 26, 2016

These may range from joining an affiliate marketing platform to trying new Google AdWords keywords. Google AdWords or SEM (expensive). Identifying keywords like “pitch deck template” allowed us not only to find positive unit economics in SEM, but to focus our SEO efforts accordingly. Display ads (cheap).

Revenue 60

Revenue Acquisition Channel Campaign 60

VC Adventure

FEBRUARY 5, 2013

To do this well you often hire designers, engineers, and product managers. Getting new customers could be through adding new features (product), hiring people, traditional marketing efforts (social, advertising, SEM, etc), or even traditional sales efforts (sales teams, distributors, affiliates, new channels, etc).

Sales 75

Sales Product Marketing SEM 75

VC Adventure

FEBRUARY 5, 2013

To do this well you often hire designers, engineers, and product managers. Getting new customers could be through adding new features (product), hiring people, traditional marketing efforts (social, advertising, SEM, etc), or even traditional sales efforts (sales teams, distributors, affiliates, new channels, etc).

Sales 48

Sales Product Marketing SEM 48

YoungUpstarts

MARCH 25, 2019

Search engine marketing (SEM) and search engine optimization (SEO) are fundamental to online marketing, and though both are shown to benefit business immensely, they’re not the same. SEM is geared more toward paid search, and SEO is used to drive website traffic through keywords and linking. SEM for Beginners.

SEM 104

SEM SEO PPC Marketing 104

Occam's Razor

JUNE 6, 2007

If you have fifteen years of experience you'll still learn loads from chapters that cover holistic search analytics (internal, SEO, SEM/PPC) and Statistical Significance and Multi Channel Marketing Analytics and Advanced Conversion Rate measurement and more. That's a redirect that goes to amazon and contains my amazon affiliate id.

Analytics 60

Analytics Web Affiliate Metrics 60

Occam's Razor

AUGUST 28, 2006

Segmentation examples would include: By “campaigns” (this would include PPC, Pay Per Click, / SEM, Search Engine Marketing, and direct marketing and other campaigns you run). This can be great source of actionable insights. By Referring URLS (who is sending you traffic that might abandon at higher or lower rates).

Metrics 98

Metrics Analytics SEM Campaign 98

Startup Lessons Learned

SEPTEMBER 28, 2008

The entrepreneurship progarms of the business, engineering, and undergraduate schools are all tackling the subject this semester, and Im honored to be part of it. hitchens - theyre not open to the public as far as I know, but if you have an affiliation with Stanford engineering, undergrad, or GSB, its possible you could come audit.

Lean 68

Lean San Francisco Continuous Deployment Startup 68

Occam's Razor

JULY 1, 2008

Now segment the Unique Visitors (or Visits) that display offline intent by referring urls or by email campaigns you are running or by search keywords or affiliates traffic or … the list is nearly endless (a very good thing). , that took ten seconds.

Analytics 116

Analytics Conversion Campaign Redemption 116

Occam's Razor

AUGUST 6, 2007

Are your email, affiliate, other marketing campaigns yielding low bounce rates? Search engines are king and hence probably sending you a large chunk of your traffic. Find out the quality of traffic coming from the search engines. Action : When you create SEO and SEM campaigns ensure that your team has this data.

Metrics 120

Metrics Analytics PPC Campaign 120

marketingland.com

JULY 11, 2012

Affiliate Marketing. Learn a lot from reading Marketing Land and Search Engine Land? Search Engine News, SEO & PPC Info. Recent News at Search Engine Land : Yahoo Answers Hits 300 Million Questions, But Q&A Activity Is Declining. See more at Search Engine Land. Social Media |. Search Marketing |. Analytics |.

Email 49

Email Mobile SEO Search 49