Startup Professionals Musings
JUNE 5, 2012
It’s a great survival strategy for small companies or entrepreneurs, and a good expansion strategy for even the largest companies. Others will now buy your travel magazine over a travel book, for example, which competes with both your magazine and the video individually. Cross endorsement.
Startup Professionals Musings
MAY 4, 2011
It’s a great survival strategy for small companies or entrepreneurs, and a good expansion strategy for even the largest companies. Others will now buy your travel magazine over a travel book, for example, which competes with both your magazine and the video individually. Cross endorsement.
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ConversionXL
FEBRUARY 3, 2022
It’s why Canva can call itself a multibillion-dollar platform and how ConvertKit pulled itself up to compete with goliaths like MailChimp and Campaign Monitor. 500 Startups founder and entrepreneur Dave McClure created this model as a way for growth hackers to optimize the speed of their sales and marketing efforts in generating results.
A Smart Bear: Startups and Marketing for Geeks
OCTOBER 11, 2010
We're going to use an affiliate program so our customers sell it for us.". you have to truly bare your soul if you want to compete on the transparency front. "A friend of mine knows how to get popular on Twitter.". We're going to get reviews on blogs.". We're going to start with our own network and grow it from there.".
Startup Professionals Musings
SEPTEMBER 21, 2015
As a startup advisor, when I suggest cooperating with competitors, most entrepreneurs initially think I'm crazy or suggesting something illegal. Similar startups, with competing products, almost always have overlapping areas, which cost money to develop and annoy customers with a new learning curve. Be cautious, but not paranoid.
Startup Professionals Musings
AUGUST 1, 2014
Affiliate marketing and link exchange agreements. Before you start negotiating any of these coopetition deals, I do recommend that you spend some time thinking about where and how you will be competing, and how you will be cooperating. competitors coopetition entrepreneur growth startup' Marty Zwilling.
Startup Professionals Musings
APRIL 9, 2010
Entrepreneurs today are paranoid, afraid that even their friends will steal their business. For “coopetition” (also called a strategic alliance) to work, companies need to very clearly define where they are working together, and where they are competing. But remember that “dancing with the wolves” can also get you eaten for lunch.
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