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Transcript of Using Technology to Build Connections in the Real World

Duct Tape Marketing

I saw what Sally Hogshead did with Fascinate and what Gallup did, and Tom Rath with Strength Finder. So I bombed a local ABC affiliate. Literally went viral. Tell us about that. Dan Schawbel: Yeah. I always wanted to do an assessment for my book. And I was very inspired by them. I’m like, “Huh. I used to do campaign.

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Transcript of How to Use Technology to Create Real-World Connections

Duct Tape Marketing

I saw what Sally Hogshead did with Fascinate and what Gallup did, and Tom Rath with Strength Finder. So I bombed a local ABC affiliate. Literally went viral. Tell us about that. Dan Schawbel: Yeah. I always wanted to do an assessment for my book. And I was very inspired by them. I’m like, “Huh. I used to do campaign.