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FLoC: Google’s Plan to Kill Off Third-Party Cookies

ConversionXL

They aggregate far more of your clicks across the Internet and power the hyper-relevant ads you see (e.g., Many users’ updates are aggregated (B) to form a consensus change (C) to the shared model, after which the procedure is repeated. The algorithm might also add “noise” by occasionally sending a random FLoC.).

Caching 140
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The Long Economic Case for Snapchat

Both Sides of the Table

But think of any product one needs to sell: cars during the buying season, politicians during elections, companies looking to clear out inventory or launch a new line, companies advertising for Christmas – many forms of advertisements rely on “immediacy” of a campaign. Authenticity / Endemic. Snapchat can do this in spades.

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18 Top A/B Testing Tools Reviewed by CRO Experts

ConversionXL

Target’s self-learning algorithm continually and automatically adjusts itself to make associations between visitor behavior and content in order to give you the best results possible. These tests are predictive in nature and leverage the capabilities of machine learning algorithms to continuously improve ROI.

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How to Segment A/B Test Results to Find Gold

ConversionXL

The more well-known your company becomes, the harder it gets to directly impact primary KPI’s at the aggregate level because the majority of customers who buy are going to do so irrespective of if your button color is red or blue. This is especially true of big businesses: Chad Sanderson, Subway.

Chad 112
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10 Product Recommendation Techniques to Improve UX and Conversions

ConversionXL

Recommendation engines are, at their core, information filtering tools that utilize algorithms and data to recommend the most relevant items to a particular user in a given context. For clarity, by logic, I mean the set of predefined rules and algorithms based on which recommendations are provided (i.e. Personalized Recommendations.

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How to Handle Mobile “Moneyball Syndrome” & Cross-Device Attribution

ConversionXL

To start, both parties need to look at mobile usage separately and develop a more detailed variety of analytics for their mobile campaigns. Once we are able to make that distinction, we can begin to segment these users and deliver specific messaging, layouts, or retargeting campaigns that best resonate with buying habits on those devices.

Mobile 48
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More Cash for Entrepreneurs, Crowdfunding, and Indiegogo

David Teten

About a year ago, the Crowdfunding Campaign to Change Crowdfunding Law raised $1,321 (out of a $1,099 Goal) through Indiegogo’s campaign platform in order to fund a petition against the Securities Act. The company has experienced extraordinary growth: in March 2011, it had funded around 20,000 campaigns in 159 countries.