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B2B Marketplaces Revisited

Version One Ventures

boom – expectations were high for B2B (product) marketplaces. Yet today, the world of B2B marketplaces still lags far behind its B2C counterpart. By reducing the friction for North American companies to find suppliers in China, they’ve been the most successful B2B marketplace to date. How to monetize a B2B marketplace.

B2B 213
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Requests for Startups in 2024

VC Cafe

I’ve recently come across several of such lists and I thought it could be useful to aggregate them and share them here. New enterprise resource planning software (ERPs) – new startups that build software that helps businesses run. Looking for startups solving practical use cases that go beyond gaming.

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A Quick Primer on B2B Conversion Optimization

ConversionXL

Conversion optimization is a little different if you’re in B2B. You’ll still need to do the same types of conversion research, persona building, and experimentation that is common across conversion optimization, but let’s talk a bit about how and why B2B is different. It’s called Optimizing for B2B.

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Announcing our investment in DemandStar, a marketplace for government procurement  

Version One Ventures

When software is used, it’s old, complicated and not user-friendly. We recently wrote that B2B marketplaces need to nail four things : aggregate product catalogs, automate procurement processes, increase trust/social proof, and integrate with key services in the ecosystem. DemandStar opens up this market to a modern process.

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The “Curse of Knowledge”: How Expertise Can Hurt Marketing

ConversionXL

Say you work at a SaaS company selling AI software. For marketers in B2B sales, the challenge increases. The choreography of a B2B sale—in which the average buying decision involves more than five people —may require copy or collateral that serves multiple audiences. You want to position yourself as an industry leader.

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Blogger's Island: B2B Content Curation

Transformify

B2B Content curation and B2B content aggregation are very powerful, and if used properly, can tremendously boost the outreach and secure new leads. A number of industry leaders are relying on B2B content curation to drive traffic to their web pages, educate their users and generate new leads.

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Account-Based Marketing Software & Tools

ConversionXL

Choosing the right account-based marketing software can be a messy process. Some ABM software is an add-on to an existing tool. Some companies sell relevant software but not explicitly for ABM. Software can help with each: Identify the right accounts and targets within them. Measure how they respond. Image source ).