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Retooling Marketing in a B2B Company

Venture Chronicles

The demand center teams would respond to product & solution marketing, as well as partner marketing to drive campaigns, content, events, and interactive (SEO/SEM) for the specific outcome being targeted.

B2B 45
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This Week in VC Episode 6 with @Jason Calacanis: Best One Yet

Both Sides of the Table

Following several completed advertising campaigns, Ad.ly Sellers can lower transaction fees by aggregating purchases into fewer transactions, while also providing buyers with an attractive alternative payment method. WordStream – Provides software and services that help businesses manage SEM and SEO campaigns.

Stealth 285
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Knowledge

Occam's Razor

Mobile Marketing and Analytics: Click-to-Call Mobile Ad Campaigns. Multichannel Analytics- Tracking Online Impact Of Offline Campaigns. Aggregation of Marginal Gains: Recession Busting Analytics! PPC / SEM Analytics: 5 Actionable Tips To Improve ROI. Email Marketing: Campaign Analysis, Metrics, Best Practices.

Analytics 124
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25 Marketers Share Awesome Social Analytics Tools For 2016

Brandanew

I have tested a lot of tools that do a great job of measuring aggregate data and spitting out a recap, but NUVI has a unique way of score influencers, color coding sentiment, and finding trends in real-time. Adam Busch is a Content Marketer and SEO Specialist for RentLingo. Kevin Pike, President, Rank Fuse Interactive. image credit.

Analytics 100
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How to Use Google Data Studio to Build Better Dashboards

ConversionXL

I’ll cover: How to avoid “blank page panic” by using templates; How to turn disparate data points into an intuitive flow; How to save time with data manipulation (and get cleaner data); How to aggregate data from different sources in the same dashboard. SEM and SEO templates. Our eyes are how we intake most analytics data.

Analytics 117
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Standard Metrics Revisited: #3: Bounce Rate

Occam's Razor

In your web analytics tool simply go to the Referring URL's / Sites report and take a look, you'll find something like this…… For this site Google Analytics illustrates that both myspace.com and simplyhired.com is not sending great traffic, while their direct marketing campaigns (#2 and #3 above) seem to be doing much better.

Metrics 120
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Google's Search Based Keyword Tool: Monetize The Long Tail of Search

Occam's Razor

The first source of the data are the logs that store the queries that are done by users on google.com (logs that have this data in aggregate, not by individual histories – you'll see the latter is not necessary). Data driven paid search campaigns! Excellent Analytics Tip#3: Turbocharge Your SEM/PPC Analysis.

Search 103