ConversionXL

SEPTEMBER 13, 2018

You’ll be able to see which channels (paid, organic, social, etc.) You’ll be able to see which acquisition channels are best for long-term retention or lifetime value, not simply those that drive initial conversions. Real-time reporting can also help large ecommerce companies manage their products. C-suite level.

Analytics 119

Analytics Technical Review Acquisition Retention 119

The Equity Kicker

MAY 19, 2015

We’ve been doing a good deal of thinking about the future of ecommerce as the world goes mobile. Firstly some apps will aggregate goods from lots of retailers and discovery will happen in app. The aggregation needs to be broad enough that transactions occur frequently but narrow enough that product discovery is truly engaging.

eCommerce 60

eCommerce Mobile Aggregator Vertical 60

This is going to be BIG.

FEBRUARY 22, 2010

The ideal candidate has experience with eCommerce systems, emerging mobile and social technologies, as well as RoR. Candidates must have a proven track record of scaling consumer applications, growing world-class technology teams, and delivering fast iterative business results.

Part-Time VPE 92

Part-Time VPE CTO Hire Engineer Sales 92

Occam's Razor

SEPTEMBER 24, 2012

Increased investment in Facebook as an engagement/acquisition channel has translated into requests from CEOs, CMOs and other CxOs about the return on that investment. As Facebook is a very young channel, it is not surprising that everyone's struggling with the answer. Lesson 1: Correlations don't imply causality.

Metrics 165

Metrics Advertising Marketing Social Media 165

Occam's Razor

AUGUST 12, 2013

than multi-channel attribution modeling. Here's the outline of our incredible multi-channel attribution modeling adventure: ~ Three Unique Attribution Challenges. ~ Multi-Channel Attribution Models. Multi-Channel Attribution Analysis. ~ Multi-channel attribution across digital channels. Grab a Red Bull.

Channel 161

Channel Analytics Campaign Conversion 161

YoungUpstarts

MAY 17, 2016

This is a strategy that has been successfully used by social networks, ecommerce stores and even enterprise businesses to drive customer engagement and build revenues. For instance, an ecommerce store that is looking at higher repeat purchases could offer loyalty points for each purchase that may be encashed over future purchases.

eCommerce 100

eCommerce Social Network Aggregator Lead Generation 100

ConversionXL

AUGUST 19, 2016

Marketers should also be looking at acquisition (visits, unique visitors, pageviews), behavior (pages per visit, time on site, bounce rate), and revenue (if you’re eCommerce). According to Criteo, 40% of eCommerce transactions involve multiple devices along the path to purchase. Aggregate Audience Data. Cross-Device Attribution.

Mobile 48

Mobile Technical Review Software Review Metrics 48

ConversionXL

MAY 13, 2020

After a few hours playing around with SQL , I was already able to deliver insights I never could have with aggregated Google Analytics reports. What’s the difference between raw and aggregated data in Google Analytics? Google Analytics, in the free version, provides only aggregated data. Do more and more people use Feature X?

Analytics 85

Analytics Aggregator SQL Cloud 85

Both Sides of the Table

JANUARY 19, 2015

You have to have some of your own content formats and not just be an aggregator of talent. Take for example, an eCommerce company. YouTube is a distribution and marketing channel like any other. Notably I said: You have to have owned & operated websites (O&O) to drive traffic to. You must invest in technology.

SEM 150

SEM Los Angeles Silicon Valley Acquisition 150

ConversionXL

OCTOBER 13, 2015

So by segmenting your data, you can learn things you couldn’t from the aggregate data. How does retention differ among different acquisition channels? SALs are the goal for many enterprise marketing and sales groups, but knowing which channel brought them in is the key to really scaling your sales velocity.”

Conversion 48

Conversion Retention Acquisition Metrics 48

Steve Blank

MARCH 15, 2011

what distribution channel? We graded them on a scale of 1-5, posted our grades and comments to a shared Google doc, and had our Teaching Assistant aggregate the grades and feedback to pass on to the teams.). Channel : Mowing and agricultural equipment dealers. what’s the product? Our first team up was Autonomow.

Business Model 236

Business Model Nebraska Peru Germany 236

Occam's Razor

SEPTEMBER 9, 2013

In fact I've gone so far as to say: "All data in aggregate is crap." " That's certainly a bit melodramatic, but beyond the most bare bones "ahh, I see something is happening" you are unable to get anywhere with aggregate data. It takes multiple visits to purchase, from multiple channels/influences.

Analytics 145

Analytics Green Metrics Web 145

VC Cafe

OCTOBER 14, 2010

Bloch was previously a partner in Jerusalem Venture Partners and an active member of the board in the Israeli startup Wix.

Venture Capital 98

Venture Capital Aggregator eCommerce Partner 98

Occam's Razor

MAY 2, 2017

Ecommerce: Betabrand. Every ecommerce site has to obsess about Revenue. I love driving strategic emphasis on Path Length for larger ecommerce sites as it encourages an obsession away from one-night stands which is the standard operating model for most sites. Remember: All data in aggregate is crap, segment or suck.

Metrics 141

Metrics Acquisition eCommerce Analytics 141

Duct Tape Marketing

MAY 2, 2013

Products and services can be packaged and distributed through a multitude of channels and delivered in physical form, digital form and as one time purchases or ongoing subscriptions. Many straight up eCommerce companies, such as JustBats.com, fall into this category as do many eBay and Amazon sellers. Clarity.fm

Business Model 77

Business Model Aggregator eCommerce Distribution 77

Occam's Razor

OCTOBER 14, 2014

Clean measures of conversion rates require a clean and standard implementation of the ecommerce tags. … You can see the wisdom of not just setting a 20% aggregate conversion rate, based on the above benchmarking data. The above graph shows you the dangers of setting targets on aggregated benchmarking analysis.

Analytics 133

Analytics Vertical Metrics Web 133

Occam's Razor

APRIL 13, 2015

Time Lag & Path Length: Pan-Session Ecommerce Analysis. Time Lag & Path Length: Pan-Session Ecommerce Analysis. One hidden gem in an ecommerce context is the Path Length report in the Multi-Channel Funnels folder. One hidden gem in an ecommerce context is the Path Length report in the Multi-Channel Funnels folder.

Analytics 60

Analytics Web eCommerce Metrics 60

Occam's Razor

DECEMBER 20, 2010

They might read 8 stories on your non-ecommerce content site, but you note that people who see three engage for a longer time. Before you create this segment you should go checkout your All Traffic Sources report and see how your web analytics tool is capturing various channels people show up from. Perhaps you are an exception.

Analytics 118

Analytics Web Social Media Search 118

Occam's Razor

AUGUST 9, 2016

For our Market Motive Analytics training course , we provide students with access to one ecommerce and one non-ecommerce site because they simply can't learn well enough from my magnificent videos. Play with Enhanced Ecommerce Reports. Play with Enhanced Ecommerce Reports. That is why you need Enhanced Ecommerce.

Analytics 60

Analytics Metrics eCommerce PPC 60

ConversionXL

APRIL 1, 2020

Research by McKinsey shows that 15% of online shoppers have subscribed to an ecommerce service: In general, the “subscription lifestyle” is good news for ecommerce stores. In this case, accurately measuring the holy grail of ecommerce metrics—customer lifetime value (LTV)—isn’t easy. Aggregates lie.

eCommerce 74

eCommerce Analytics Aggregator Differentiation 74

Occam's Razor

JULY 18, 2011

Email remains an immensely credible and profitable channel, with an immense reach to boot. Your company cross-channel outcomes data. Multi-channel customer purchase behavior, customer lifetime value. For ecommerce websites here’s a behavior metric: Actions Completed = percent of email campaign visits that watched a video.

Metrics 137

Metrics Campaign Email Marketing 137

Occam's Razor

AUGUST 13, 2012

Yehoshua I've covered this topic in detail in this blog post: Multi-Channel Attribution: Definitions, Models and a Reality Check. I explain three different models (Online to Store, Across Multiple Devices, Across Digital Channels) and for each I've highlighted: 1. What's possible to measure.

Analytics 124

Analytics Channel Metrics Web 124

Occam's Razor

SEPTEMBER 29, 2009

Paid Search or affiliates or email or display or YouTube or whatever channel you end up choosing. [ You can measure this at an aggregate level, or you can measure it just for your campaign traffic. I also believe that a massively under appreciated opportunity exists to truly measure impact of branding campaigns online.

Campaign 128

Campaign Analytics Metrics Search 128

ConversionXL

FEBRUARY 5, 2020

I’ll cover: How to avoid “blank page panic” by using templates; How to turn disparate data points into an intuitive flow; How to save time with data manipulation (and get cleaner data); How to aggregate data from different sources in the same dashboard. content, channels, etc.) Non-paid channels are the rest. are performing.

Analytics 117

Analytics Metrics Affiliate Aggregator 117

Duct Tape Marketing

JANUARY 16, 2020

Klaviyo is a platform that helps growth-focused eCommerce brands drive more sales with super-targeted, highly relevant email, Facebook and Instagram marketing. John Jantsch: Let’s say I’m a person that likes to read lots of blogs, and news sources, so I’ve actually aggregated them into some sort of reader. Transcript.

Artificial Inteligence 40

Artificial Inteligence Social Media Audience Campaign 40

ConversionXL

FEBRUARY 26, 2020

results) to the correct traffic source to compare the performance of marketing activities across various channels. If we’re not tracking from which websites, which campaigns, or which channels they visit, how could we know how much of that conversion to attribute to each source? How are they arriving at our website? utm_medium.

Analytics 118

Analytics Campaign Email Channel 118

Occam's Razor

JANUARY 28, 2013

Shopbop: (Luxury) Ecommerce and Branding Done Right! A really nice way to do a multi-channel strategy. Not just the online + offline part (though they all want multi-channel desperately), but the whole cart experience. Shopbop: (Luxury) Ecommerce and Branding Done Right! I also like the checkout experience… 8.

Web 164

Web Design Marketing Security 164

Occam's Razor

APRIL 21, 2014

Yes, yes, yes, with GA you can dive into Multi-Channel Funnels reports to move beyond last-click.) They still tend to think of digital as a fulfillment channel. If you would like to move beyond the stupidity, sorry, of last-click: Strategic advice: Multi-Channel Attribution: Definitions, Models and a Reality Check. strategies).

Analytics 131

Analytics Marketing Campaign Metrics 131

Occam's Razor

MARCH 23, 2010

In fact smarter than you would be through any other channel on the planet! If someone tell's me that vanity url's are a great way to start measuring multi channel impact then I can just try it for 500 times less effort than it would take me to find a case study. Metrics like: Multi channel value index.

Analytics 118

Analytics Web Metrics Channel 118

Occam's Razor

FEBRUARY 7, 2011

This way GA will show you both keywords while the aggregate for visits will not be skewed – as technically it is just one session. ]. Brian Krick: Best way to measure and communicate "available demand" from available channels (social, search, display) for forecast modeling. Please see the advice above. and finally 3.

Analytics 94

Analytics Web Non-Compete Metrics 94

Occam's Razor

DECEMBER 12, 2011

… From the deep detail reported by your web analytics tool you can choose to aggregate into buckets you most care about (like mine above). For ecommerce or non-ecommerce websites, loyalty can mean the difference between life of survival and raking in profits like crazy. Checkout the Time Lag report. Deep insights await.)

Metrics 151

Metrics Web Analytics CPA 151

ConversionXL

SEPTEMBER 1, 2016

If viewed holistically, this data is just a generalized aggregation of disparate data points. For example, let’s say you’re an eCommerce marketer, and the following CRM report just came across your desk: Unique users: 13,020,403. In other words, it’s a bunch of useless, out-of-context numbers. Revenue impact: $260,408.

eCommerce 78

eCommerce Analytics Revenue Customer 78

Occam's Razor

FEBRUARY 7, 2022

You, like us, probably measure change in Unaided Awareness, Consideration, Intent across individual digital channels. On average, a human on an ecommerce site will go through 12–28 pages from landing page to order confirmation. Because: All data in aggregate is crap. And, 40% of the people were coming to the (ecommerce!)

Analytics 101

Analytics Programming Global Campaign 101

Occam's Razor

APRIL 19, 2010

They are the reason we call the web the most accountable channel on the planet. Now when I do analysis of my performance (not just in aggregated but segmented by geo and campaign and source and…) I'll know if our results are good or bad or ugly. In aggregate almost all data is useless (like # of Visits).

Analytics 138

Analytics Metrics Web Framework 138

Occam's Razor

SEPTEMBER 16, 2008

Even if you and I are in the same sector (ecommerce) or the same business (social networking) it is important to know that we will usually drive different objectives, and hence different KPI's. This post is a bit heavy on ecommerce, my apologies for that, purely a function of time pressures, had to write this week. Trial signups.

Metrics 123

Metrics Web Non-Compete Analytics 123

ConversionXL

FEBRUARY 5, 2014

In 2013 Mazda started installing Stitcher – the second most popular podcast aggregator – in the actual dashboards of their cars. Look at the history channel, they’re doing shows like Ice Road Truckers and Monster Quest because they’re convinced nobody wants to watch even half-hour history shows. image credit.

Software 100

Software eCommerce Audio Hosting 100

Occam's Razor

MAY 18, 2010

I have said: All data in aggregate is "crap" Because it is. You can imagine then how absolutely heartbreaking it is for me to note that nearly all reporting that I see is data in aggregate. Tons of data "puking", all just aggregates. The multi-channel strategy you are executing is unique. All visits.

Analytics 123

Analytics Web Acquisition Metrics 123