Are You Building Your Business With a Crock-pot or a Microwave?
Duct Tape Marketing
SEPTEMBER 5, 2014
The impact of this is pretty profound in 3 key areas: We have a much more difficult time forecasting our sales future because we get engaged with prospects much later. If we sell a product that used to have a 6-month sales cycle, we could reasonably do a weighted forecast, six months out.