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How Startups Can Use Metrics to Drive Success

Both Sides of the Table

Having a set of metrics that you watch & that you feel are the key drivers of your success helps keep clarity. And the more public you can make your goals for these key metrics the better. 4 times / 100 means if a customer uses your app frequently (say 10-20 times / day) then they are crashing nearly every day.

Metrics 346
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Facebook Advertising / Marketing: Best Metrics, ROI, Business Value

Occam's Razor

FBe's recommendation was (paraphrasing a 35 min talk): Don't invent new metrics, use online versions of Reach and GRPs to measure success. Because we don't understand the uniqueness, we fall back on profoundly sub-optimal old world metrics like Reach or Online GRP equivalents. Metrics are a problem.

Metrics 165
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Requests for Startups in 2024

VC Cafe

I’ve recently come across several of such lists and I thought it could be useful to aggregate them and share them here. AI to build enterprise software – In the future, every enterprise could have their own custom ERP, CRM or HRIS that is continually updating itself as the company itself is changing.

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CXL Live 2022 Recap: Main Takeaways From 6 World-Class Marketers

ConversionXL

This consists of dominating your competition, and out-converting by acquiring new customers in a cheaper way that your competitor does. What are the priority customer problems and opportunities? This defines what to test by adapting to the customer priority. How will you act? Put your solution in the context of their life.

B2B 94
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NextView’s Greatest Hits

View from Seed

So, we decided to aggregate NextView’s “greatest hits.” Put differently, it’s amazing how crappy or bare bones products or services are when they start to show meaningful adoption and wildly happy customers.” What Are Your Valuation Expectations? ” (Rob Go). ” (Melody Koh). ” (Melody Koh).

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SaaS Growth: The “Triple A” Sprint Framework that Gets Results

ConversionXL

When the executive team calls me and asks why they aren’t converting users into customers, I tell them to buy a plant. On the other hand, if you have a good product that customers love, you’ll see a monumental shift if you go through a Triple A sprint each month. ARR, customers, MRR), you won’t build a sustainable business.

Framework 121
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Lessons Learned: Validated learning about customers

Startup Lessons Learned

Lessons Learned by Eric Ries Tuesday, April 14, 2009 Validated learning about customers Would you rather have $30,000 or $1 million in revenues for your startup? This may sound crazy, coming as it does from an advocate of c harging customers for your product from day one. Every board meeting, the metrics of success change.

Customer 167