The LeanLaunch Pad at Stanford – Class 6: Channel Hypotheses
Steve Blank
APRIL 21, 2011
The Stanford Lean LaunchPad class was an experiment with a new model of teaching startup entrepreneurship. Virtual channels include Dedicated e-commerce, Two-step e-distribution and Aggregators. They found that sales to this channel would require a demonstration, and that dealers would have to demo the robotic weeders to the customers.
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