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How Online Video Companies Can Increase Margin and Build Better Businesses

Both Sides of the Table

Traditional video had very high costs of distribution due to limited time slots of broadcast TV (we only had enough spectrum to support 3-4 channels). The number of channels grew with cable & satellite TV but we still have limitations that makes distributing content high. But distribution is now unlimited. Not so fast.

Video 339
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Why Online Video Just Took One More Big Step to Legitimacy

Both Sides of the Table

Anyone who reads this blog frequently will know that I am a big believer in low-cost video content and specifically the power of YouTube as a content creation & distribution platform. And for the record, that’s per month not total in aggregate! Distribution costs have, too. This has been a very welcome addition.

Video 320
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The Great Retail Reinvention: How the Internet Is Reshaping the Way We Buy Clothing

View from Seed

The old brands and distribution channels are dead or dying. Examples include pop-up retail experiences like what Bulletin is doing, or efforts by large brands to partner with startups like 19 th Amendment to experiment with different direct-to-consumer models. Most apparel purchases are now in some way influenced by the internet.

Internet 209
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How to Scale Support of Portfolio Companies

David Teten

the “TOPSCAN” framework from my research study on value creation by VCs ): T eam-Building – We aggregate openings across our portfolio on our jobs page. We think coaching is a key lever for doing this, with our own team or through outside partners. This is roughly comparable to PRNewswire’s distribution service.

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The LeanLaunch Pad at Stanford – Class 6: Channel Hypotheses

Steve Blank

Virtual channels include Dedicated e-commerce, Two-step e-distribution and Aggregators. Their value proposition had now changed from a wind turbine supplier to homes, to a distributed power supplier to cities and utilities. This team spoke with 10 more customers and potential channel partners. The Nine Teams Present.

Channel 221
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Cliff Notes S-1: Kayak ? AGILEVC

Agile VC

How They Do It: Aggregate data from travel data warehouses like ITA as well as indexing travel providers websites, provide this information to consumers in a highly customizable search engine. Distribution revenue is CPC and CPA. . Kayak generates both distribution (i.e. Founding Date: 2004. Expedia accounted for 24.5%

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Using affiliate marketing and the Internet to boost your company’s revenue

The Next Web

By opening fewer stores you decrease costs in renting real estate, distributing products to your stores, and hiring employees for every location in every area you’re operating in. Who should look into finding affiliate marketing partners? Customers don’t need to actually visit one of your offline stores.

Affiliate 134