Duct Tape Marketing
JANUARY 25, 2016
For business owners and even for many marketing consultants, search engine optimization can seem like a headache – especially when it comes to any level of technical SEO. In other words, structured data gives search engines another dimension of context for web page content. Aggregate Star Review Ratings in search results.
ConversionXL
AUGUST 31, 2017
Most impressively, Maxymiser automatically builds a customer profile that aggregates data on historic and in-session behaviors and visitor attributes for each unique visitor to your page. Monetate’s Intelligent Personalization Engine is an advanced machine learning engine that determines which actions will help you achieve a given goal.
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Duct Tape Marketing
JUNE 21, 2016
Search engines are busy trying to adopt a consistent markup protocol to help use HTML code to properly identify things like businesses, reviews, addresses, books, movies and the like. The image above from MOZLocal shows the interrelation of information sourced between data agrregators, directories, and search engines in the US.
Occam's Razor
NOVEMBER 1, 2006
Stake holders can be business owners, engineers and developers, web analysts : ), product managers etc, anyone who has something to do with the website or customer experience. Tests can be conducted with live version of the website, beta versions, on-screen HTML or PowerPoint prototypes, or even with paper printouts.
Duct Tape Marketing
DECEMBER 14, 2011
Bookmarking is a pretty basic skill these days as you must be able to find and aggregate large amounts of information of risk drowning in the virtual sea of stuff related to your chosen field. What this means is that you publish a dynamic feed of content related to a subject to simply publishing the RSS feed to any page.
Duct Tape Marketing
SEPTEMBER 19, 2017
People need to be able to find you in local search results, and businesses near the top of the search engine results pages don’t show up there by accident. The majority of consumers use search engines to conduct local searches, but many businesses don’t claim a single local business listing online, which is a problem.
Occam's Razor
JANUARY 28, 2013
The suggestions engine they have. Then they match it back to their rules engine that serves me the best options. So like every other human on the planet I go to my favorite search engine and type in "ADT Security Plans." And it is as if html has not been invented. I really do. It is such a cool service.
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