Occam's Razor

OCTOBER 14, 2014

… You can see the wisdom of not just setting a 20% aggregate conversion rate, based on the above benchmarking data. The above graph shows you the dangers of setting targets on aggregated benchmarking analysis. For this blog, Benchmarking classifies me into Internet & Telecom vertical. Direct Traffic (I get a lot of it!)

Analytics 133

Analytics Vertical Metrics Web 133

Occam's Razor

FEBRUARY 22, 2010

It is simply magnificent what you can do with freely available data on the web about your direct competitors, your industry segment and indeed how people behave on search engines and other websites. They are available from all the major search engines such as Google, MSN, Yahoo! 4: Search Engine Data.

Analytics 123

Analytics Securities and Exchange Commission Search Engineer 123

Occam's Razor

FEBRUARY 9, 2015

The post outlines eight sources vendors use to collect data: Toolbars, panels, ISP data, search engines, self reported, scraped/indexed, hybrid, and external voc. My reply to them is: If search traffic is profitable for you, and PPC delivers profitable traffic, why would you let your competitor win? million Unique Visitor. How lovely.

Metrics 60

Metrics Analytics Non-Compete Search 60