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Airbnb S-1 (Part 1): So How Profitable Is This Thing Really?

View from Seed

Airbnb’s availability as a marketplace and its aggregation of substantial consumer demand has actually meant certain forms of lodging have been newly built or converted into rooms for the primary purpose of listing on Airbnb. Fun Tidbit 1: Europe and North America are of similar importance in terms of revenue (40% EMEA / 41% N.

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Using Cohort Analysis for Conversion Optimization

ConversionXL

people born in Europe between 1918 and 1939; survivors of an aircrash; truck drivers who smoked between age 30 and 40).”. So by segmenting your data, you can learn things you couldn’t from the aggregate data. How does retention differ among different acquisition channels? How did that effect their average order value?

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A Primer on Startup Metrics – Which Analytics Tool to pick. - Startup Lessons Learned

klinger.io

As a analytics consultant I am working with a lot of startups and help them in the topics of metrics, analytics, retention and growth. Cohort Retention Tables, Customer Happiness Reports, Traffic Referral Reports or Revenue Reports are typical examples for accounting reports. 6th January 2014. About Data integrity. No kidding.

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9 Case Studies That’ll Help You Reduce SaaS Churn

ConversionXL

How to Improve Mobile App Retention Through Customization. To establish some new benchmarks for retention, they decided to look at the percentage of people who first used a given mobile app and then used it at least once more in the 30 days after their first use. Never stop testing and optimizing your onboarding process. The Execution.

Retention 106
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Key Insights from Every Speaker of Elite Camp 2016

ConversionXL

It’s among the very best CRO events in the world, and of course in Europe. “Umbrella terms” are when you aggregate multiple features and benefits under one vague term, like “powerful” or “easy-to-use.” Elite Camp is a 3-day traffic and (mainly) conversion event. 7 Basic Plots on Wikipedia ).

PPC 48
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2011 Consumer Internet Predictions

Lightspeed Venture Partners

Finding money online (principally online lending) has not seen the same level of explosive growth in the US, although in Europe and India there has been real growth in microlending (including “pay day loans”) from companies ranging from Wonga to SKS Finance. Competition shifts from user acquisition to user retention.

Internet 109
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How GDPR Highlights How We Should Be Marketing

Duct Tape Marketing

you get rid of things like net neutrality, which is a win for the carriers and win for other people, and because the way our political system works, and in Europe, the lawmakers wanted to give a win for the people so this seems like an easy win. then your website works in Europe. This is not Pago Pago, this is Europe.