Occam's Razor

OCTOBER 14, 2014

… You can see the wisdom of not just setting a 20% aggregate conversion rate, based on the above benchmarking data. The above graph shows you the dangers of setting targets on aggregated benchmarking analysis. In my case I'm looking at Social Media (boss LOVES social!), Direct Traffic (I get a lot of it!)

Analytics 133

Analytics Vertical Metrics Web 133

Feld Thoughts

JUNE 15, 2012

While I was in Iceland a few weeks ago, there was a set of discussions driven by Brad Burnham of Union Square Ventures about trying to make Iceland and “Internet Neutrality Zone” similar to Switzerland and banking. While I have no idea if this is feasible, the need for it seems to be increasing on a regular basis.

Iceland 133

Iceland Cloud Government Switzerland 133

VC Cafe

APRIL 8, 2010

US drug powerhouse Pfizer and Iceland-based Actavis were among the bidders in the final round, but Teva beat their offers. The British mobile payments and messaging aggregator will become part of Amdocs’ OpenMarket US mobile transactions hub. The deal is expected to capture significant synergies for Teva.

OTC 68

OTC Brazil Paraguay 68

Occam's Razor

OCTOBER 22, 2008

Analyzing data in aggregate is a crime. When you look at all that in aggregate you get nothing. For example I might click on New Visitors, Copy and then customize it to identify New Visitors from Iceland. The above posts take a strategic view and get you to think optimally, regardless of the web analytics tool you are using.

Analytics 105

Analytics Web Search Non-Compete 105