Duct Tape Marketing

JANUARY 7, 2020

Why Paid Search Must Be Part of Your Mix written by John Jantsch read more at Duct Tape Marketing. If anything, the importance of advertising in general, and of paid search in particular, has increased in the past few years. So let’s take a closer look at paid search. How can paid search assist in lead generation?

Search 71

Search PPC Kansas City B2C 71

Occam's Razor

MAY 2, 2017

There is no golden metric for everyone, we are all unique snowflakes! :). and tell you what are the best key performance indicators (metrics) for them. In the past I’ve shared a cluster of metrics that small, medium and large businesses can use as a springboard…. If you want to play along. Don’t read what I’ve chosen.

Metrics 141

Metrics Acquisition eCommerce Analytics 141

www.forentrepreneurs.com

FEBRUARY 2, 2010

Blog About Log in Register Designing startup metrics to drive successful behavior Great companies are almost always run by great management teams. Good metrics should also be actionable, and drive successful behavior. In a follow up post, I will use this technique to walk through the design of a set of metrics for a SaaS company.

Metrics 55

Metrics Design Entrepreneur Startup 55

ConversionXL

NOVEMBER 6, 2017

The more well-known your company becomes, the harder it gets to directly impact primary KPI’s at the aggregate level because the majority of customers who buy are going to do so irrespective of if your button color is red or blue. In the same vein, consider a metric like ‘time on site.’. Image Source.

Chad 112

Chad Mobile Technical Review Aggregator 112

ConversionXL

AUGUST 19, 2016

Band-aiding a mobile experience is no longer a possible solution, as 70% of mobile searches lead to action on a website within 1 hour of searching. Inspired by the movie ‘Moneyball,’ MoneyBall syndrome refers to the fact that companies aren’t looking into the right metrics when measuring the effectiveness of their mobile website.

Mobile 48

Mobile Technical Review Software Review Metrics 48

ConversionXL

DECEMBER 7, 2016

Nowadays nearly every online shop utilizes some sort of product recommendation engine, which is no wonder, as these systems, if set up and configured properly can significantly boost revenues, CTRs, conversions, and other important metrics. This is a very important metric when evaluating a recommender system.

Conversion 48

Conversion Product Technical Review Widget 48

David Teten

APRIL 1, 2021

First Round Search , Startupschool , and GSV Passport are examples of comprehensive founder resources from investors. aggregates resources from all the VCs. For instance, tracking ‘months-of-runway’ combined with the month-over-month change to that metric allows us to rapidly identify companies that may be distressed.

Private Equity 78

Private Equity Venture Capital Portfolio Equity 78

Occam's Razor

JULY 12, 2010

Please click on the above image for a higher resolution version , including all the other metrics.]. Search engines are complicated little beings. I love the data you saw in the very first screenshot, and I absolutely love this… [Please click on the above image for a higher resolution version , including all the other metrics.].

Analytics 96

Analytics Viral Web Mobile 96

David Teten

SEPTEMBER 23, 2017

VCs tout themselves as frontier technology investors, but most are using the same infrastructure tools they have used for the past 20+ years: Excel and recent college grads searching Google. An investor had few hard metrics other than the actual financials, and little technology to make the process scaleable. But beyond that, not much.

Private Equity 60

Private Equity Venture Capital Equity Technical Review 60

ConversionXL

OCTOBER 27, 2020

On October 15, Google announced that it will integrate more artificial intelligence into its search algorithm, improve visual search, and work on 3D search functionality. This technology will improve 7 percent of search queries across all languages as we roll it out globally. So what’s going on? The sky isn’t falling.

Algorithm 174

Algorithm Search Matching SEO 174

Occam's Razor

JANUARY 12, 2015

At the core of everything you will do in digital analytics is the concept of metrics. How do you define a metric: It is simply a number. Your digital analytics tools are full of metrics. Helpful post: Best Metrics For Digital Marketing: Rock Your Own And Rent Strategies.]. Now you have your foundation, metrics and KPIs.

Analytics 60

Analytics Metrics Web Leadership 60

The Startup Magazine

JULY 9, 2020

Improving your visibility and Rankings on Search Engines with SEO. Many startups are using the pandemic to invest in SEO or Search Engine Optimization. SEO is the process of ranking your website for your industry-relevant keywords on search engines. Improve traffic figures, metrics and digital performance.

Social Media 89

Social Media PPC Marketing SEO 89

Occam's Razor

MARCH 8, 2010

Like good little Reporting Squirrels we collect and stack metrics as if preparing for an imminent ice age. In this case its making right choices about the web metrics we knight and sent to the battle to come back with insights for our beloved corporation to monetize. You run a report and notice a trend for this metric.

Metrics 117

Metrics Web Analytics PPC 117

Occam's Razor

DECEMBER 20, 2010

It shows the distribution of the pages people see on your site (not the "silly" metric, average page views per session). 12.11% from Organic Search via Google. It is trivial to measure the base metrics for your website for your Social Media segment. Both sites are primarily internal site search driven.

Analytics 118

Analytics Web Social Media Search 118

ConversionXL

NOVEMBER 3, 2016

What Are Your Goals, and What Are Your Metrics? What this means depends on the company, but it can take into account different metrics like pathing, time on site, video engagement, company size, role, etc. There you want to look at things in clumps and aggregates. What types of micro-conversions produce the highest lead values?

B2B 48

B2B Conversion B2C Sales Cycle 48

Occam's Razor

SEPTEMBER 29, 2009

Paid Search or affiliates or email or display or YouTube or whatever channel you end up choosing. [ Remember: Engagement is not a metric, its an excuse. ]. The ideal metrics for this desired outcome are Visitor Loyalty & Visitor Recency. You can compute two important metrics: Likelihood to Recommend / Brand Lift.

Campaign 128

Campaign Analytics Metrics Search 128

Occam's Razor

APRIL 20, 2009

All web analytics tools have a smattering of metrics and key performance indicators that were created just because someone decided it would be cute to add / subtract / multiply / divide some numbers. You can learn a lot more about Visits and Unique Visitors in this post: Standard Metrics Revisited: #1: Visitors. Guess what?

Metrics 106

Metrics Analytics Web Aggregator 106

Agile VC

JUNE 5, 2011

How They Do It: Build email list of consumers interested in local deals (mainly via paid search & social network ads), sell coupon programs to merchants via telesales. 4) Unique Reporting of Accounting: Much has been made in the press that Groupon has chosen to report alternative non-GAAP metrics in addition to GAAP accounting.

North America 100

North America Chicago Boston Silicon Valley 100

ConversionXL

MAY 13, 2020

After a few hours playing around with SQL , I was already able to deliver insights I never could have with aggregated Google Analytics reports. What’s the difference between raw and aggregated data in Google Analytics? Google Analytics, in the free version, provides only aggregated data. Do more and more people use Feature X?

Analytics 85

Analytics Aggregator SQL Cloud 85

Occam's Razor

JULY 1, 2013

In the second example there is no site analytics data, that bar chart will tell you that you might be celebrating success too early when it comes to Search while pinpointing for you how high the upper limit is. 2: Quantifying the Missed, Search, Opportunity. Two stories. #1: Content marketing is all the rage, as you are well aware of.

Search 135

Search Analytics PPC Green 135

Occam's Razor

NOVEMBER 21, 2011

Let's go… In an effort to make search more secure, on Oct. The search queries by these users would hence be encrypted and not available to website owners via web analytics tools such as Omniture, WebTrends, Open Stats, Google Analytics etc. Search engine visits: 27,534. And what kind of search queries are these?

Analytics 136

Analytics Metrics Search Aggregator 136

Startup Lessons Learned

JUNE 5, 2009

In a startup context, numbers like gross revenue are actually vanity metrics, not actionable metrics. Similarly, it’s easy to generate large aggregate numbers by simply falling back to non-disruptive or non-sustainable tactics (see Validated learning about customers for one example). June 8, 2009 1:16 AM Colin said.

San Francisco 102

San Francisco Lean Continuous Deployment Startup 102

Occam's Razor

SEPTEMBER 9, 2013

In fact I've gone so far as to say: "All data in aggregate is crap." " That's certainly a bit melodramatic, but beyond the most bare bones "ahh, I see something is happening" you are unable to get anywhere with aggregate data. Your effort will make this post 100x more valuable.

Analytics 145

Analytics Green Metrics Web 145

Occam's Razor

OCTOBER 14, 2014

Any big changes in your marketing/customer acquisition strategy over the last time period (more money doing Search, less money in Email, elimination Facebook as it does not work, etc., Conversion rate is one of those metrics that I strongly encourage you only create benchmarks for from your own data. Direct Traffic (I get a lot of it!)

Analytics 133

Analytics Vertical Metrics Web 133

Occam's Razor

JULY 18, 2011

I dare say even more than Search (and without a shred of doubt, more than Social Media). You must use metrics that are unique to the medium. Ready for the best email marketing campaign metrics? So for our email campaign analysis let’s look at metrics using that framework. Optimal Acquisition Email Metrics.

Metrics 137

Metrics Campaign Email Marketing 137

Startup Lessons Learned

AUGUST 24, 2009

Despite all the energy invested in talking to authors about the size of their platform, very few gatekeepers have a rigorous set of metrics for measuring it. The problem is that there are no other metrics they can look at to judge the content of a book to know if it’s worth reviewing. Is that a lot? In that I see opportunity.

San Francisco 113

San Francisco Lean Technical Review Distribution 113

Occam's Razor

AUGUST 8, 2011

and partly because all they do is present data in the aggregate (a punishable criminal offence if there ever was one!). As a cure to this malaise, I’ve encouraged y’all to switch to using only custom reports (bring just relevant metrics and dimensions into one place, and throw away 90% of web analytics data that does not apply to you).

Customer 122

Customer Analytics Metrics SEO 122

Up and Running

SEPTEMBER 20, 2012

You can search company accounts going back 20 years (aggregated from UK Companies House) and view millions of company profiles, which have details from a variety of “free, open and paid sources and providers.” Use Tweetdeck or Monitter, which are apps that can help you select and search for trending keywords.

Aggregator 80

Aggregator Database Metrics Internet 80

Occam's Razor

AUGUST 22, 2011

" ~ Web Metrics: "What is a KPI? " + Standard Metrics Revisited Series. "Engagement" Is Not A Metric, It's An Excuse. Defining a "Master Metric", + a Framework to Gain a Competitive Advantage in Web Analytics. Aggregation of Marginal Gains: Recession Busting Analytics!

Analytics 124

Analytics Metrics SEM Web 124

Startup Lessons Learned

APRIL 14, 2009

Every board meeting, the metrics of success change. First of all, it means that most aggregate measures of success, like total revenue, are not very useful. Time-to-complete-a-sale is not a bad metric for validated learning at this stage. Thank you for your simple, insightful explanation of why that is the wrong metric to use.

Customer 167

Customer San Francisco Lean Hockey Stick 167

Austin Startup

APRIL 25, 2017

In order to achieve 20x growth, Snap needs grow both of those metrics 4–5x. Had Facebook not purchased Instagram, Facebook’s aggregate numbers likely would have dipped as millennials have largely abandoned Facebook for Instagram and Snapchat. Let’s look at each figure. 2 years ago my grandmother didn’t have Facebook. I don’t know.

Valuation 48

Valuation Technical Review Forecast Social Network 48

Hippoland

MARCH 14, 2013

We had submitted our idea: “ ShinyOrb : Kayak for Weddings” I’d envisioned a one-stop site that aggregated bridesmaid dresses, wedding gowns, shoes, jewelry, invitations… . I was ready to answer questions about our metrics and our product. We had a basic product that had solid unit metrics. ” .

Product 81

Product Aggregator Metrics Cofounder 81

Cracking the Code

MARCH 12, 2010

While the group sentiment for 2010 did not improve significantly vs. November 2009, the projections for 2011 are now a lot more optimistic - 42% higher 2011 aggregated EBITDA announced in March 2010 vs. the November 09! In search of Europe's next tech stars. SaaS business metrics: why are they different? software. (10).

Software Review 63

Software Review Technical Review Cloud Forecast 63

ConversionXL

APRIL 10, 2019

Form analytics provide quantitative data on metrics such as field timings, field re-entries, last field before abandonment, completion rates by segment, etc. Some of the tools below track dozens of metrics—even aggregating them into broader field “health” metrics—and visualize those metrics in clear reports.

Analytics 130

Analytics Metrics United Kingdom Software 130

Occam's Razor

AUGUST 9, 2016

Along the way I'll share some of my favourite metrics and analytics best practices that should accelerate your path to becoming a true Analysis Ninja. You can also search for other stuff, like custom reports or attribution models. At this point you'll be a little confused about some metric or the other. Awesome, right?

Analytics 60

Analytics Metrics eCommerce PPC 60

ReadWriteStart

JUNE 29, 2020

Consequently, you’ve decided to utilize this passion and expertise to collect and aggregate social media data from some of the popular social media platforms like Facebook, Twitter, Instagram, Pinterest, CrunchBase, and LinkedIn. Year-on-year growth metrics in unique site traffic is 7.8 Final thoughts.

Bootstrapping 85

Bootstrapping Global Startup Hungary 85

abovethecrowd.com

OCTOBER 1, 2013

Over 13 years ago, in March of 2000, I wrote a blog post titled “ The Most Powerful Internet Metric of All. ” The key thesis was this: if an Internet company could obsess about only one metric, it should be conversion. As such, it is time to pound the table again – conversion is by far the most powerful Internet metric of all.

Metrics 93

Metrics Conversion Internet Acquisition 93