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How to Handle Mobile “Moneyball Syndrome” & Cross-Device Attribution

ConversionXL

billion, and by 2017, nearly half of global mobile users are likely to own a smartphone. Band-aiding a mobile experience is no longer a possible solution, as 70% of mobile searches lead to action on a website within 1 hour of searching. The Mobile Gap & The Problems It Causes. This number increased by 27.1%

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How Online Video Companies Can Increase Margin and Build Better Businesses

Both Sides of the Table

And with mobile you even have the ability to message your users when new content is released which leads to much higher consumptions rates. And ironically many consumer mobile apps are more of hits-driven businesses than video is today. Many of the online video companies started by aggregating content from other people.

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A Bigger Truth About Restaurant Food Delivery

Both Sides of the Table

Photo by Viktor Forgacs on Unsplash I was listening to Dan Primack’s podcast on Pro Rata and he was interviewing Senator Klobucher who is now publicly and vocally speaking out against Uber purchasing Grubhub and has tried to mobilize against this. they just put up with the food delivery company fees.

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Viral, Social, Sentiment, Mobile: 4 Delightful Web Analytics Solutions

Occam's Razor

You have aggregated data into three pieces and we all know aggregated data stinks at delivering insights! No simplified over promise under deliver aggregates! Quick, Efficient, Effective Mobile Analytics: Percent Mobile. No where is this more true than when it comes to mobile analytics. Not Percent Mobile.

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Requests for Startups in 2024

VC Cafe

I’ve recently come across several of such lists and I thought it could be useful to aggregate them and share them here. Deepfake Detection – demand for a mobile application that provides deepfake detection, Caller ID, spam blocking and perhaps even live translation or agentic experiences for call handling.

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Zweena Aggregates Your Medical Records For Easy Management

YoungUpstarts

We all know the drill: every time we change a healthcare provider, we need to somehow reproduce our medical records for the new provider, and yet maintain our privacy – a situation exacerbated by an increasingly mobile population. But there are new innovators in this space who seek to simplify this.

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How to Segment A/B Test Results to Find Gold

ConversionXL

The more well-known your company becomes, the harder it gets to directly impact primary KPI’s at the aggregate level because the majority of customers who buy are going to do so irrespective of if your button color is red or blue. vs. mobile traffic. Why is it easier to detect 10% vs 12% desktop than 5% vs 6% mobile?

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