Why (and How) Optimizers Should Take Advantage of User State Models
ConversionXL
AUGUST 10, 2016
day 1 retention). By running this analysis, we can see that receiving a text 6 or more times (the behavior) is positively correlated with long-term retention. In this case receiving 6 texts has a PPV of 26% and an NPV of 93%. Essentially, user state models allow you to measure quality, not just quantity.
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