Occam's Razor

JULY 1, 2013

In the second example there is no site analytics data, that bar chart will tell you that you might be celebrating success too early when it comes to Search while pinpointing for you how high the upper limit is. 2: Quantifying the Missed, Search, Opportunity. Two stories. #1: Content marketing is all the rage, as you are well aware of.

Search 135

Search Analytics PPC Green 135

Software By Rob

JANUARY 12, 2010

From the results fo the aggregate behaviours, real time videos and heatmaps you can mend any deficiencies and make it easier for visitors to your site to become buyers. #4 9 gives way to other PPC SE’s like Bing and Yahoo? 9 gives way to other PPC >SE’s like Bing and Yahoo? 3 Dan on 01.12.10 at 9:32 pm [.] Good point.

Software Review 55

Software Review Marketing Startup PPC 55

View from Seed

JANUARY 8, 2015

That’s literally all you are during the first 18 to 24 months — a promise to solve a problem (your founding mission) and a commitment to finding the best way to do that (your search for traction). We saw this at HubSpot, as our email list — more so than social or search — was the top driver of new contacts.

Seed Stage 120

Seed Stage Startup Audience Leadership 120

Occam's Razor

AUGUST 22, 2011

Aggregation of Marginal Gains: Recession Busting Analytics! Paid Search Analytics: Measuring Value of "Upper Funnel" Keywords. PPC / SEM Analytics: 5 Actionable Tips To Improve ROI. Make Web Analytics Actionable: Focus On "What's Changed" Kick Butt With Internal Site Search Analytics.

Analytics 124

Analytics Metrics SEM Web 124

Occam's Razor

MARCH 8, 2010

Key Performance Indicator: Conversion Rate for Top Search Keywords. In working closely with your search agency, or in-house team, you have produced a spreadsheet that shows the conversion rate for the top search keywords for your website. "The " So what? . "The " So what? "Our " Okay.

Metrics 117

Metrics Web Analytics PPC 117

Occam's Razor

OCTOBER 14, 2014

Any big changes in your marketing/customer acquisition strategy over the last time period (more money doing Search, less money in Email, elimination Facebook as it does not work, etc., and Organic Search Traffic (can't ever have enough of that!)… Outcomes of the conversations with your Finance team and Sr.

Analytics 133

Analytics Vertical Metrics Web 133

Occam's Razor

AUGUST 9, 2016

SEO & PPC, Because You Should! You can also search for other stuff, like custom reports or attribution models. You spend money on SEO and PPC. The latter is particularly useful as an aggregated view for senior executives. Play with Enhanced Ecommerce Reports. Gain Attribution Modeling Savvy. Another tip.

Analytics 60

Analytics Metrics eCommerce PPC 60

Occam's Razor

OCTOBER 31, 2011

I love that the analyst is segmenting the data rather than showing the aggregate trend ("all data in aggregate is essentially crap" – me). The part that is clean is that there is very little overlap between Search Traffic and Referral Traffic. Never Compare Apples to Watermelons. But Mobile is a platform.

Salary 130

Salary Analytics Green eCommerce 130

The Startup Magazine

APRIL 25, 2021

According to data, more than 100,000 searches are happening for the keyword’ criminal defense lawyer’ every month. Digital means having a fully functional website, engagement through PPC ads, maintaining a social media presence , and pursuing digital strategies to build the law firm brand image. Pursue Long-Term Law Firm SEO.

SEO 123

SEO Social Media Search Audience 123

Occam's Razor

AUGUST 12, 2013

MCA-ADC covers the challenge of attributing credit to all digital marketing channels (Social, Display, YouTube, Referral, Email, Search, others) that contributed to a particular conversion (or multiple conversions). So, the campaign could be Social, Organic Search, Email, Display, Affiliate, Referring Site … anything really.

Channel 161

Channel Analytics Campaign Conversion 161

Occam's Razor

SEPTEMBER 29, 2009

Paid Search or affiliates or email or display or YouTube or whatever channel you end up choosing. [ You can measure this at an aggregate level, or you can measure it just for your campaign traffic. Share of Search. One great way to do this is to measure Share of Search. I think we have established that. What was it after?

Campaign 128

Campaign Analytics Metrics Search 128

ConversionXL

FEBRUARY 26, 2020

Proper tracking of traffic sources delivers a clear view of the user’s purchase journey : We can see how search engine optimization helped an in-market searcher discover our website, and how our Facebook remarketing and abandoned cart email campaigns nudged a user to come back and finish their purchase. What keyword exactly?

Analytics 118

Analytics Campaign Email Channel 118

Occam's Razor

MAY 20, 2013

At ZQI U, a vast number of students enroll into online-only courses (just like our analytics, PPC, mobile, and SEO Master Certification students at my awesome Market Motive ). As is common in these types of educational companies, aggregators rule the roost. The answer is simple: Aggregators. Let's call them ZQI University.

Analytics 139

Analytics Aggregator Channel B2B 139

Occam's Razor

APRIL 6, 2009

The Search Based Keyword Tool (SbKT) was that for me. I can tell you know that you'll never think of Paid Search the same way! UPDATE: Recently Google has folded the Search Based Keyword Tool into the core AdWords Interface. One of the most common phenomenon is the long tail of search. Astonishing is that not?

Search 103

Search PPC Matching Analytics 103

Occam's Razor

JANUARY 30, 2012

Matched Query Type, Keyword Position, Day Parts: Sexier PPC Analytics. #7. Create a customized dashboard for your Search team, one for your Display team, one for the folks doing onsite merchandizing, one for the nice lady that owns the ecommerce shopping cart and all the other key clusters of your audience. Pretty cool.

Analytics 145

Analytics Metrics API Web 145

Occam's Razor

APRIL 21, 2014

What would be the future of Adwords marketers with not provided searched query ? What has actually happened is that Google team has announced that they are removing the query from the referrer on ad clicks by users who use secure (SSL) search on Google.com. If you have a lot of them, aggregate them up. You're welcome.

Analytics 131

Analytics Marketing Campaign Metrics 131

ConversionXL

AUGUST 14, 2019

In the panel displayed, select or search for the first data source you want to compare. As their PPC agency, we had to justify this dip. We discovered that news and press activity had a huge impact on people searching for Wimbledon. The second way to blend data is a little more involved but gives you more control.

Analytics 123

Analytics Metrics eCommerce Search 123

Occam's Razor

MAY 18, 2010

I have said: All data in aggregate is "crap" Because it is. You can imagine then how absolutely heartbreaking it is for me to note that nearly all reporting that I see is data in aggregate. Tons of data "puking", all just aggregates. PS: Our business is in trouble because we are over-reliant on Search!

Analytics 123

Analytics Web Acquisition Metrics 123

Occam's Razor

AUGUST 6, 2007

3: Measure the bounce rate of your search keyword. Search engines are king and hence probably sending you a large chunk of your traffic. Find out the quality of traffic coming from the search engines. 4: Measure bounce rate of your AdWords, AdCenter, YSM (PPC) campaigns. You get the idea. #3: Sweet actionable information.

Metrics 120

Metrics Analytics PPC Campaign 120

Occam's Razor

FEBRUARY 22, 2010

Feel better? : ) When should you start doing paid search advertising for tours to Italy for 2011? What is your "share of search" in the netbook segment compared to your biggest competitor? Go beyond targeting men between the age of 28 and 34, use search behavior and be really smart. 4: Search Engine Data.

Analytics 123

Analytics Securities and Exchange Commission Search Engineer 123

Up and Running

JULY 7, 2020

commissions on sites like eBay or Amazon, SEO costs, PPC costs, etc.) For rent, a search for local warehousing space can help you determine an estimated monthly cost in your local market. Marketing costs are not included in this estimate. You will be allocating the cost of sales and marketing (e.g. Warehousing.

eCommerce 99

eCommerce Cost Forecast Operations 99

ConversionXL

MAY 27, 2020

Guest blogging entails searching for industry blogs that accept guest contributions, pitching a list of topics, writing content, sending it back to the editor, and finally getting your post live. Being featured on sites like Search Engine Journal (SEJ), Moz, Entrepreneur, and HubSpot is solid social proof. Guest blogging.

B2B 142

B2B Social Media Email Campaign 142

Occam's Razor

JANUARY 7, 2014

11: Close to zero aggregated analysis exists, everything's segmented. #10: An example is: "We should add these 80 keywords to our PPC portfolio with a max bid of $14." Collection of end-to-end Paid Search analysis reports. #11: 11: Close to zero aggregated analysis exists, everything's segmented.

Analytics 140

Analytics Web Metrics DC 140

Occam's Razor

FEBRUARY 9, 2015

Search/Keyword Competitive Performance. The post outlines eight sources vendors use to collect data: Toolbars, panels, ISP data, search engines, self reported, scraped/indexed, hybrid, and external voc. On that note… If you search through the 300 posts I've written thus far (this one is 301!), Tools used in this post.

Metrics 60

Metrics Analytics Non-Compete Search 60

Occam's Razor

APRIL 29, 2013

1 Search Results Ranking = SEO Success. If it take ten days to make a decision to change bids on our PPC campaigns, let's go with that data cycle. " 1 Search Results Ranking = SEO Success. When you search for a brand or a category term, most companies, small or big, want to show up number one in the search results.

Metrics 166

Metrics Marketing Search SEO 166