VC Cafe

JUNE 11, 2011

LumaPartners , a US-based consulting firm, has created a series of infographics that chart the various vertical of the digital media industry including display advertising, mobile, commerce, search, social, and video. Dubbed LUMAscapes, each infographic provides a breakdown of the players in the vertical, by category.

Investment Bankers 101

Investment Bankers Widget Media Vertical 101

ConversionXL

AUGUST 19, 2016

For example, according to Mona Elesseily , “conversions in the health vertical have the best ROI during work hours and into the evening on tablet devices.”. This means companies in the health vertical need to recognize that the majority of its users are coming from a mobile device. Aggregate Audience Data.

Mobile 48

Mobile Technical Review Software Review Metrics 48

ConversionXL

AUGUST 21, 2014

For example, creating a rule in the Groove app tends to take between 10 and 30 seconds, while customizing a support widget is a 2 to 3 minute task. When looking closely at the verticals above, they found that two forces were at play—instant gratification and customization. The Execution. image source.

Retention 106

Retention Churn Rate Metrics Software Review 106

ConversionXL

APRIL 22, 2015

It doesn’t matter which vertical you’re in, you can use it to find great insights to lead to better test hypotheses. In a nutshell, we can learn: what people are doing, the impact and performance of every feature, widget, page, where the site is leaking money, … but we won’t know why. B2B and B2C. Click maps. Hypothesize.

Analytics 48

Analytics Technical Review Conversion Framework 48