article thumbnail

Blowing up the Business Plan at U.C. Berkeley Haas Business School

Steve Blank

The disadvantage is that its methodology was based on the old waterfall model of product development and not the agile and lean methods that startups use today. It taught lean theory ( business model design , customer development and agile engineering) and practice. Seeing Is Believing. Berkeley-wide.

article thumbnail

Lessons Learned: Using AdWords to assess demand for your new.

Startup Lessons Learned

Enable Google Analytics tracking. You just have to sign up for Google Analytics, get your account number, and plug it into your site. Use Googles built-in Analytics/AdWords integration, to track the effectiveness of each ad you run. If you cant find any , maybe that means you havent figured out who your customer is yet.

Demand 167
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Raising Money Using Customer Development

Steve Blank

Chasing funding versus chasing customers and a repeatable and scalable business model, is one reason startups fail. Product Development – Getting Funded as The Goal In a traditional product development model, entrepreneurs come up with an idea or concept, write a business plan and try to get funding to bring that idea to fruition.

article thumbnail

The Lean LaunchPad – Teaching Entrepreneurship as a Management Science

Steve Blank

There are few courses which teach aspiring entrepreneurs the skills (business models, customer and agile development, design thinking, etc.) We’ll build the class around the business model / customer development / agile development solution stack. to optimize this search. What are hypotheses?

Wiki 311
article thumbnail

Vision versus Hallucination – Founders and Pivots

Steve Blank

——— Yuri, one of my ex students started a big-data analytics company last year. It was great to watch him embrace the spirit and practice of customer development. He was constantly in front of customers, listening, selling, installing and learning. Filed under: Customer Development.

Founder 316
article thumbnail

Case Study: kaChing, Anatomy of a Pivot

Startup Lessons Learned

In the early fall of 2009, as kaChing prepared for its marketplace launch, the management team showed the app—which included real time market data, SEC-grade accounting, analytics, compliance and customer management tools—to a number of investment pros to get feedback and endorsements. Expo SF (May.

article thumbnail

How to Usability Test your Site for Free

Startup Lessons Learned

At Facebook we never did testing or looked at analytics. The Entrepreneur’s Guide to Customer Development ► June (3) What is a startup? Waves of technology platforms The lean startup Customer Development Engineering Greasemonkey compiler Great open source scalability tools from Danga Ideas.