Steve Blank

MAY 6, 2015

Best practices in software development started to move to agile development in the early 2000’s. This methodology improved on waterfall by building software iteratively and involving the customer. With Agile you could end up satisfying every feature a customer asked for and still go out of business.

Lean 120

Lean Agile Business Model Customer Development 120

Steve Blank

OCTOBER 30, 2012

The class teaches founders how to dramatically reduce their failure rate through the combination of business model design, customer development and agile development using the Startup Owners Manual. And you’ll learn about how to build a minimal viable product to get feedback early and often from customers.

Startup 335

Startup Lean Incubator Business Model 335

Steve Blank

OCTOBER 15, 2019

Disruption today is more than just changes in technology, or channel, or competitors – it’s all of them, all at once. These processes reduce risk to an overall organization, but each layer of process reduces the ability to be agile and lean and – most importantly – responsive to new opportunities and threats.

Government 317

Government Technical Review Acquisition Metrics 317

Steve Blank

APRIL 29, 2010

I’ve been teaching Customer Development at U.C. Berkeley was brave enough to let me write and teach a class on a subject that no one had ever heard of – Customer Development. Customer Development was a process to quickly search for a profitable business model when customer needs (features, pricing, channel, etc.)

Customer Development 226

Customer Development Lean Developer Customer 226

Steve Blank

MARCH 8, 2011

It was designed to bring together many of the new approaches to building a successful startup – customer development, agile development, business model generation and pivots. Even if they did, what if the assumption – that we had developed a better approach to teaching entrepreneurship – was simply mistaken?

Lean 300

Lean Business Model Customer Development Guinea 300

Steve Blank

JULY 13, 2021

Business plans presume that building a startup is a series of predictable steps requiring execution of a plan which assumes a series of known facts: known customers, known features, known pricing, known distribution channel. The reality is that most business plans don’t survive first contact with customers. experiential.

Lean 435

Lean Agile Business Model Business Plan 435

Steve Blank

SEPTEMBER 17, 2009

This post describes a solution – the Customer Development Model. In future posts I’ll describe how Eric Ries and the Lean Startup concept provide the equivalent model for product development activities inside the building and neatly integrates customer and agile development.

Customer Development 246

Customer Development Developer Customer Silicon Valley 246

Steve Blank

JUNE 26, 2015

To move innovation faster, we now have 21 st century tools — Business Model Canvas , Customer Development , Agile Engineering – all adding up to a Lean Startup. Here the company executes a known business model (known customers, product features, competitors, pricing, distribution channel, supply chain, etc.)

Lean 120

Lean Management Business Model Incubator 120

Steve Blank

SEPTEMBER 10, 2009

In future posts I’ll describe how Eric Ries and the Lean Startup concept provided the equivalent model for product development activities inside the building and neatly integrates customer and agile development. End result? If they had done this, there would have been zero dollars in sales.

Customer Development 203

Customer Development Developer Customer Silicon Valley 203

Steve Blank

MARCH 11, 2016

If you’ve read any of my previous posts, you know I believe that: a product is just a part of a startup, but understanding customers, channel, pricing, – the business model – is what turns a product into a business. Quotes from customers that illustrated learnings and insights. Pivot stories. Demo of final MVP.

Lean 120

Lean Incubator Business Model Channel 120

Steve Blank

NOVEMBER 11, 2015

Successful founders have a laser-like focus and commitment; a keen understanding of customers’ needs; and a tenacious spirit, said the latest guests on Entrepreneurs are Everywhere , my radio show on Sirius XM Channel 111. Tune in Thursday at 1 pm PT, 4 pm ET on Sirius XM Channel 111. Reetu Gupta. Mandela Schumacher-Hodge.

Cofounder 120

Cofounder India Entrepreneur Maryland 120

Steve Blank

MARCH 5, 2012

One of the confusing things to entrepreneurs, investors and educators is the relationship between customer development and business model design and business planning and execution. When does a new venture focus on customer development and business models ? And when do business planning and execution come into play?

Search 322

Search Business Model Customer Development Agile 322

Steve Blank

APRIL 9, 2009

But what I wanted was an agile marketing team capable of operating independently without day-to-day direction. To do that we will create end-user demand and drive it into the sales channel, educate the channel and customers about why our products are superior, and help Engineering understand customer needs and desires.

Silicon Valley 263

Silicon Valley Technical Review RSS PR 263

Steve Blank

JULY 2, 2015

My guests this past week on Bay Area Ventures on Wharton Business Radio on Sirius XM Channel 111 were: Pete Newell , managing partner of BMNT Partners. Matt Weingart, program development manager in the Strategic Development Office at the Department of Energy’s Lawrence Livermore National Laboratory.

Channel 120

Channel Bosnia Japan Silicon Valley 120

Steve Blank

APRIL 7, 2020

The classes are built on the Lean Startup methodology: Customer Discovery, Agile Engineering and the Business/Mission Model Canvas. So how do our students get out of the building to talk to customers to do Customer Discovery when they can’t get out of the building? All you have are a series of untested hypotheses.

Customer 415

Customer Business Model Restful Video 415

Steve Blank

APRIL 30, 2009

SuperMac sold our graphic boards for the Macintosh through multiple distribution channels: direct sales to major accounts, national chains, independent rep firms, etc. But the computer retail channel was a large part of our sales. Or blame my MarCom department who approved it.

Sales 120

Sales Silicon Valley RSS Las Vegas 120

Startup Lessons Learned

NOVEMBER 7, 2008

If you cant find any , maybe that means you havent figured out who your customer is yet. And if you dont know who your customer is, perhaps some customer development is in order? Labels: customer development , search engine marketing 13comments: Jim Lindstrom said. What is customer development?

Demand 167

Demand San Francisco Lean Continuous Deployment 167

Steve Blank

DECEMBER 7, 2010

There are few courses which teach aspiring entrepreneurs the skills (business models, customer and agile development, design thinking, etc.) If you’ve read any of my previous posts, you know I believe that: 1) a product is just a part of a startup, but understanding customers, channel, pricing, etc.

Wiki 312

Wiki Lean Management Business Model 312

Steve Blank

JANUARY 25, 2010

As a founder you start out with: 1) a vision of a product with a set of features, 2) a series of hypotheses about all the pieces of the business model: Who are the customers/users? What’s the distribution channel. Most of the time the darn customers don’t behave as you predicted. How do we price and position the product?

Agile 335

Agile Startup Silicon Valley Business Model 335

Steve Blank

MARCH 4, 2014

These groups are adapting or adopting the practices of startups and accelerators – disruption and innovation rather than direct competition, customer development versus more product features, agility and speed versus lowest cost. existing enterprises are establishing corporate innovation groups. This is a big idea.

IRR 335

IRR Startup Business Model Agile 335

Steve Blank

FEBRUARY 16, 2012

This makes sense in a company where your customers, channel and competition are known. Business Plan vs. Business Model + Customer Development. The next step was getting out of the building and testing the business model in a formal process – and that process is Customer Development. XoomPark , BYU.

Business Model 264

Business Model Customer Development Utah Business Plan 264

Steve Blank

MARCH 7, 2012

The class is intensely and deliberately experiential to develop the mindset, reflexes, agility and resilience an entrepreneur needs to search for certainty in a chaotic world. The premise of the class is that startups, are not about executing a plan where the product, customers, channel are known.

Lean 258

Lean Business Model Agile United States 258

Startup Lessons Learned

OCTOBER 4, 2008

Although Catalyst folded with the dot-com crash, Ries continued his entrepreneurial career as a Senior Software Engineer at There.com, leading efforts in agile software development and user-generated content. The Entrepreneur’s Guide to Customer Development ► June (3) What is a startup? Expo SF (May.

San Francisco 155

San Francisco Technical Cofounder Fractional CTO CTO 155

Steve Blank

NOVEMBER 18, 2010

A business plan has a set of assumptions (who’s the customer, what’s the price, what’s the channel, what are the product features that matter, etc.) Yet by first customer ship most of the business model hasn’t been validated or tested. Business Model Design and Customer Development Stack.

Burn Rate 248

Burn Rate Management Business Model Customer Development 248

Steve Blank

DECEMBER 20, 2013

Part 4: This Will Save us Years – Customer Discovery in Medical Devices. Part 5: Value proposition and customer segments in Life Sciences. Part 6: Distribution channels in Life Sciences. Part 8: When Customers Make You Smarter –Customer Discovery in Digital Health. Lessons Learned.

Lean 243

Lean Customer Development IP Agile 243

Startup Lessons Learned

SEPTEMBER 22, 2008

The Entrepreneur’s Guide to Customer Development ► June (3) What is a startup? Kent Beck keynote, "To Agility, and Beyond" Six streaming locations Interviews ► March (7) New conference website, speakers, agenda Two new scholarship programs for lean startups Speed up or slow down? Expo SF (May.

San Francisco 167

San Francisco CPA SEM CTO Hire 167

Startup Lessons Learned

JANUARY 18, 2010

Recently, he was bitten by the lean startup bug and has started writing about his experiences attempting to apply lean startup and customer development principles. Managing weekly releases got a lot harder once I started doing customer development. The release process took at least half a day and sometimes the whole day.

Continuous Deployment 151

Continuous Deployment San Francisco Lean Wiki 151

Steve Blank

AUGUST 5, 2010

I think you can blame Customer and Agile Development for a small part of it. Most of the social and mobile channels (YouTube, Facebook, Twitter, iPhone, Android) have emerged in just the past 3-5 years. Lean VC’s are expert in on-line distribution, Agile and Customer Development. Here’s why.

Lean 260

Lean Internet Silicon Valley Venture Capital 260

Steve Blank

AUGUST 27, 2012

It was great to watch him embrace the spirit and practice of customer development. He was constantly in front of customers, listening, selling, installing and learning. It seemed like once a week Yuri would come back from a customer meeting brimming with new insights. Filed under: Customer Development.

Founder 317

Founder Cofounder Advisory Board Burn Rate 317

Startup Lessons Learned

APRIL 14, 2009

Instead, each potential customer has to go through a self-serve process of signing up and paying money. Because they have no presence in the market, they have to find distribution channels to bring in customers. Go on an agile diet quickly. Labels: agile , customer development 15comments: Scott Shapiro said.

Customer 167

Customer San Francisco Lean Hockey Stick 167

Steve Blank

FEBRUARY 28, 2017

The goal of the class is to expose students to the basics of the Lean Methodology – Business Model Design , Customer Development and Agile Engineering. In an existing market, going through customer discovery (talking to customers, buyers, distribution channel, etc.) What was critical?

Lean 120

Lean Customer Development Business Model Agile 120

Steve Blank

FEBRUARY 3, 2015

Their sales had given them some real data on three potential distribution channels: direct to consumer, brick and mortar retail, retailers. But they had minimal understanding of their target customer segment(s), and in the relentlessly direct nature of the class, we let them know it. What Do You Mean You Only Spoke to 1 Customer?

North America 120

North America Lean Customer Development Distribution 120

Steve Blank

FEBRUARY 23, 2016

As a formal method, the Lean Startup consists of three parts: The Business Model Canvas – to frame hypotheses, Customer Development – to test those hypotheses in front of customers, and Agile Engineering – to build Minimum Viable Products to maximize learning. Customer Segments is changed to Beneficiaries.

Business Model 120

Business Model Revenue Channel Community 120

Steve Blank

MAY 22, 2009

Everyone should be articulate and agile in describing and demoing the products.) Reply steveblank , on May 22, 2009 at 2:39 pm Said: Morteza, The comments about “ignore this post&# were meant that if your sales channel is the web you rarely go to trade shows. Messages, themes, demo’s. What didn’t?

Silicon Valley 129

Silicon Valley RSS California Customer Development 129

Steve Blank

MARCH 11, 2015

More agile competitors are starting to eat into our business. They’ve found product/market fit (what products customers want to buy). They’ve learned the best distribution channel to get the product from their company to the customer. Now we’re known for “making the numbers,” living on our past successes.

Widget 120

Widget Lean Business Model Metrics 120

Startup Lessons Learned

AUGUST 24, 2009

Mass blasts of information are ineffective, because the broadcast channels are suffering from information overload (even in social media). Test-marketing is now easier than ever before, thanks to leveraged distribution channels like AdWords and Facebook. There are too many products clamoring for attention.

San Francisco 113

San Francisco Lean Technical Review Distribution 113

Steve Blank

MARCH 11, 2010

None of the students were domain experts in their areas, and each team had to figure out how to contact potential customers and channel partners. Yet every team did figure out how to conduct extensive out of building Customer Discovery. (By By design we didn’t give them too much Customer Development theory.

Intellectual Property 234

Intellectual Property Business Model Customer Development Distribution 234