ReadWriteStart

APRIL 8, 2023

Omnichannel: Diversity and Inclusion Every successful organization uses multiple channels to communicate with potential customers and advertise its products. Search engine optimization, paid search, social media channels, online stores, and even pop-up spots are examples of practical omnichannel usage.

eCommerce 185

eCommerce Technical Review Software Review Analytics 185

Steve Blank

MARCH 31, 2014

Today’s workforce has radically different expectations, brands are losing their power, physical channels are being destroyed by virtual ones, market share is less important than market creation, and software is eating world. For example, Coke added snack foods, which could be distributed through its existing distribution channels.

Private Equity 325

Private Equity Metrics China Intellectual Property 325

ReadWriteStart

JANUARY 25, 2021

Accordingly, HR will need to find new channels for communication, teambuilding, and collecting employee feedback. In line with this, HR leaders will have to remain agile, forging culture-based connections when they can while still preserving the structure of the business.

Artificial Inteligence 150

Artificial Inteligence Algorithm Retention Software Review 150

Startup Professionals Musings

AUGUST 27, 2023

Everyone in the company must adopt the principles of customer-first focus, agility in responding to change, and constant innovation to improve your processes as well as the solution. Measure progress through metrics on sales, revenue, and penetration. Seek customer feedback on ways to improve value and satisfaction.

Agile 229

Agile Leadership Global Distribution 229

YoungUpstarts

DECEMBER 14, 2017

by Amanda Setili, author of “ Fearless Growth: The New Rules to Stay Competitive, Foster Innovation, and Dominate Your Markets “ Polarization is a common problem for companies trying to make smart and agile strategic decisions. In our age of disruption, you must be agile and courageous. Hint: That should be all companies.)

Agile 104

Agile Malaysia Technical Review Metrics 104

ReadWriteStart

APRIL 5, 2021

Similarly, many new businesses emerging in the modern world begin with a remote work model; it makes financial sense for young, cash-strapped businesses to save money and remain agile. You’ll need to spend some time reviewing the data available to you, including both objective metrics and subjective feedback. . Key Factors to Consider.

Startup 120

Startup Security Operations Agile 120

ConversionXL

OCTOBER 14, 2021

In this article, we’ll share key brand tracking metrics and methods for how to measure and optimize your success. Key brand tracking metrics. Supplement brand loyalty metrics with qualitative measures such as brand associations and perceived quality, as these can give you insight into why customers intend to repurchase.

Metrics 157

Metrics Marketing Campaign Audience 157

ConversionXL

JULY 3, 2020

You also need metrics on cart abandonment and purchase rates of those who saw your test idea and those who didn’t. Now, we’re wrapping up a data lake that stores data across all customer touchpoints on most channels, from acquisition to re-engagement. Someone will need to track additional metrics. Dependencies.

Technical Review 107

Technical Review Software Review API Analytics 107

Occam's Razor

MAY 2, 2017

There is no golden metric for everyone, we are all unique snowflakes! :). and tell you what are the best key performance indicators (metrics) for them. In the past I’ve shared a cluster of metrics that small, medium and large businesses can use as a springboard…. If you want to play along. Don’t read what I’ve chosen.

Metrics 141

Metrics Acquisition eCommerce Analytics 141

Steve Blank

JUNE 26, 2015

To move innovation faster, we now have 21 st century tools — Business Model Canvas , Customer Development , Agile Engineering – all adding up to a Lean Startup. Here the company executes a known business model (known customers, product features, competitors, pricing, distribution channel, supply chain, etc.) Get to Yes.

Lean 120

Lean Management Business Model Incubator 120

YoungUpstarts

SEPTEMBER 11, 2013

It’s also a time when you are most agile to work on ideas and implement strategies without the crippling setbacks caused by decision hierarchy and process. Businesses invest a great deal of time and resources into marketing strategies and channels but not as much once the individual is within the fold of the sales funnel and customer-base.

Metrics 133

Metrics B2C B2B Channel 133

Steve Blank

JULY 13, 2021

Business plans presume that building a startup is a series of predictable steps requiring execution of a plan which assumes a series of known facts: known customers, known features, known pricing, known distribution channel. Lean-driven (hypothesis testing/business model/customer development/agile engineering). experiential.

Lean 433

Lean Agile Business Model Business Plan 433

Steve Blank

MARCH 4, 2014

These groups are adapting or adopting the practices of startups and accelerators – disruption and innovation rather than direct competition, customer development versus more product features, agility and speed versus lowest cost. They measure their success on metrics that reflect success in execution, and they reward execution.

IRR 335

IRR Startup Business Model Agile 335

Startup Lessons Learned

SEPTEMBER 22, 2008

Master of 500 Hats: Startup Metrics for Pirates (SeedCamp 2008, London) This presentation should be required reading for anyone creating a startup with an online service component. He also has a discussion of how your choice of business model determines which of these metric areas you want to focus on. Choose one. Expo SF (May.

San Francisco 167

San Francisco CPA SEM CTO Hire 167

Steve Blank

DECEMBER 17, 2009

Customer Development suggests that founders have continual and timely customer, channel and market information. Web startups are at real disadvantage here as founders may confuse web metrics, A/B testing and on-line surveys as the entirety of first-hand knowledge – for most web business models they are not. Continual Data Flow.

Metrics 239

Metrics Customer Customer Development Lean 239

YoungUpstarts

SEPTEMBER 11, 2013

It’s also a time when you are most agile to work on ideas and implement strategies without the crippling setbacks caused by decision hierarchy and process. Businesses invest a great deal of time and resources into marketing strategies and channels but not as much once the individual is within the fold of the sales funnel and customer-base.

Metrics 100

Metrics B2C B2B Channel 100

View from Seed

FEBRUARY 27, 2019

Analytics is about designing, reporting, and leveraging operating metrics to aid strategic and functional decision-making. These are operating metrics because they are not part of GAAP financial statements, even though they are critical for everyone from the CEO to marketers and PMs to make data-informed decision on a daily basis.

Analytics 149

Analytics Hiring SQL Forecast 149

Startup Lessons Learned

SEPTEMBER 7, 2008

In addition to presenting the IMVU case, we tried for the first time to do an overview of a software engineering methodology that integrates practices from agile software development with Steves method of Customer Development. Ive attempted to embed the relevant slides below. What about a hardware business with some long-lead-time components?

Customer Development 131

Customer Development Engineer San Francisco Developer 131

Startup Lessons Learned

AUGUST 24, 2009

Mass blasts of information are ineffective, because the broadcast channels are suffering from information overload (even in social media). Test-marketing is now easier than ever before, thanks to leveraged distribution channels like AdWords and Facebook. There are too many products clamoring for attention. Is that a lot?

San Francisco 113

San Francisco Lean Technical Review Distribution 113

Steve Blank

APRIL 9, 2009

But what I wanted was an agile marketing team capable of operating independently without day-to-day direction. To do that we will create end-user demand and drive it into the sales channel, educate the channel and customers about why our products are superior, and help Engineering understand customer needs and desires.

Silicon Valley 259

Silicon Valley Technical Review RSS PR 259

ConversionXL

JANUARY 18, 2022

Marketers must adjust their expectations and metrics with expanded brand tracking. Stay relevant with your customer using the right channels and tactics to deliver on the promises outlined in your brand strategy. This requires a shift from marketing designed for short-term gratification to marketing that takes a long-term view.

Marketing 128

Marketing Campaign Software Review Tulsa 128

Steve Blank

APRIL 30, 2009

SuperMac sold our graphic boards for the Macintosh through multiple distribution channels: direct sales to major accounts, national chains, independent rep firms, etc. But the computer retail channel was a large part of our sales. Or blame my MarCom department who approved it. Worry about the sales results. What did we learn?

Sales 120

Sales Silicon Valley RSS Las Vegas 120

Startup Lessons Learned

OCTOBER 4, 2008

Although Catalyst folded with the dot-com crash, Ries continued his entrepreneurial career as a Senior Software Engineer at There.com, leading efforts in agile software development and user-generated content. While an undergraduate at Yale Unviersity, he co-founded Catalyst Recruiting. Expo SF (May.

San Francisco 155

San Francisco Technical Cofounder Fractional CTO CTO 155

Startup Lessons Learned

NOVEMBER 7, 2008

They would make commercials about a new book series, and then run the commercials at times when the TV rates were low (late night, UHF channels, etc) If they got enough orders, they then decided to print the series. Stevey's Blog Rants: Good Agile, Bad Agile Learning from Obama: maneuver warfare on the campa. Expo SF (May.

Demand 167

Demand San Francisco Lean Continuous Deployment 167

Steve Blank

JANUARY 25, 2010

Or depending on your metrics for success, get users, grow traffic, etc.). What’s the distribution channel. How Does Customer Development, Agile Development and Lean Startups Fit? Agile Development is the way startups quickly iterate their product as they learn. How do we price and position the product?

Agile 335

Agile Startup Silicon Valley Business Model 335

Steve Blank

DECEMBER 7, 2010

There are few courses which teach aspiring entrepreneurs the skills (business models, customer and agile development, design thinking, etc.) If you’ve read any of my previous posts, you know I believe that: 1) a product is just a part of a startup, but understanding customers, channel, pricing, etc. to optimize this search.

Wiki 311

Wiki Lean Management Business Model 311

ConversionXL

NOVEMBER 10, 2020

Metrics for this depth are rare and only long-term. We might have medium-term goals like “adopting agile methodologies” or “getting everyone on the same page with a project kick-off” as the outcomes for the reader. The metrics for this level are more concrete and objective.

Agile 139

Agile Social Media Audience Software Review 139

Startup Lessons Learned

APRIL 14, 2009

Every board meeting, the metrics of success change. Because they have no presence in the market, they have to find distribution channels to bring in customers. Go on an agile diet quickly. With a product development team that is not shipping, any agile methodology will surface major problems quickly. Great post!

Customer 167

Customer San Francisco Lean Hockey Stick 167

Steve Blank

MARCH 11, 2015

And worse, even if someone does manage to start something new, our management structure has so many financial, legal and HR hurdles that every initiative needs to match our existing business financial metrics, processes and procedures. More agile competitors are starting to eat into our business. What Drives Innovation?

Widget 120

Widget Lean Business Model Metrics 120

YoungUpstarts

OCTOBER 26, 2017

By researching your market and channelling the insights into carefully devised strategies, your business can more effectively target the customers it wants to reach – without the guesswork usually involved in devising marketing strategies. Clear, Concise Data.

Campaign 104

Campaign Developer Metadata Marketing 104

Steve Blank

FEBRUARY 23, 2016

In other words, how can we adapt the Business Model Canvas when the metrics of success for an organization is not revenue? Channel is changed to Deployment. Distribution Channel changes to Deployment. In the commercial world we ask, “What type of distribution channel (direct sales, app store, system integrator, etc.)

Business Model 120

Business Model Revenue Channel Community 120

Startup Lessons Learned

MARCH 4, 2009

Today, Id like to spend some time on two techniques: the problem presentation and learning what channels of information reach customers. In particular, Ive focused on the two channels of communication that were most commonly suggested in the first survey: conferences and books. Lets start with what I learned last time. Expo SF (May.

San Francisco 68

San Francisco Lean Continuous Deployment DC 68

Startup Lessons Learned

JUNE 5, 2009

She has a separate team, with its own culture and office, and a mandate straight from top management to innovate without regard to the company’s historic products, channels, or supply chain. In a startup context, numbers like gross revenue are actually vanity metrics, not actionable metrics. So far, so good. Expo SF (May.

San Francisco 102

San Francisco Lean Continuous Deployment Startup 102

ConversionXL

MAY 22, 2017

Organizing multi-channel campaigns, segmenting audiences, and distributing personalized content, suddenly appeared to be easy, like never before. SaaS stacks give companies the agility they need to move fast, but often they are the cause of a huge data fragmentation. It was 2003.

Customer 92

Customer Marketing Artificial Inteligence Vertical 92

Startup Lessons Learned

JANUARY 18, 2010

My transition to Continuous Deployment Prior to adopting continuous deployment, I used to release software on a weekly schedule (come rain or shine) which I viewed as pretty agile, disciplined, and aggressive. The release process took at least half a day and sometimes the whole day. I am not advocating adding no features at all. Expo SF (May.

Continuous Deployment 151

Continuous Deployment San Francisco Lean Wiki 151

Steve Blank

MARCH 11, 2010

Metrics That Matter (Business Model Metrics). None of the students were domain experts in their areas, and each team had to figure out how to contact potential customers and channel partners. Did they describe distribution channel and assign channel costs? Agility and resiliency are not tested inside the building.

Intellectual Property 226

Intellectual Property Business Model Customer Development Distribution 226

Brandanew

JULY 9, 2015

For a small firm, while there are advantages that come with being more agile, it is also harder to compete on uneven ground as they may not have large budgets. To get a consumer to trust a brand is harder as they are exposed to so many pieces of content on an everyday basis from competition as well as multiple social channels.

Marketing 100

Marketing SEO Metrics Agile 100