Nail the Customer Development Manifesto to the Wall

Steve Blank

When Bob Dorf and I wrote the Startup Owners Manual we listed a series of Customer Development principles. Pair Customer Development with Agile Development. No Business Plan Survives First Contact with Customers.

Customer Development for Web Startups

Steve Blank

Customer Development is a technique startups use to quickly iterate and test each part of their business model. How you execute Customer Development varies, depending on your type of business. Customer Development In Context.

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Create Your Business Case Using Customer Development

Street Smart Product Manager

A few weeks ago, I spoke at the Modev MVP Conference and the Lean+Agile DC Conference about using a bootstrapped Customer Development approach to pursuing a new product idea in an existing company.

RIP PRDs. Long Live “Agile Conversations”

Street Smart Product Manager

Many of my free product help calls are about ways to pursue customer development and gather VOC, bootstrap new product efforts, and apply lean principles to product management activities. Long Live “Agile Conversations” appeared first on Street Smart Product Manager. I recently had an email Q&A with a fellow PMer in which I shared what’s worked for me. So I decided to post my answers here — of course, your mileage […]. The post RIP PRDs.

Agile 31

Raising Money Using Customer Development

Steve Blank

Chasing funding versus chasing customers and a repeatable and scalable business model, is one reason startups fail. Are there customers for what you are building? No amount of learning how to get a VC meeting or improving your VC demo skills will fix the lack of concrete customer data.

Creating Startup Success – Customer Development + Business Model Design

Steve Blank

In previous posts I’ve talked about what the combination of Business Model Design, Customer Development and Agile Methodologies mean to startups and intrapreneurs in large companies; it’s the beginning of entrepreneurship as a science with its own rules and methodologies. Filed under: Business Model versus Business Plan , Customer Development. Tags: Business Model versus Business Plan Customer Development

The Entrepreneur's Guide to Customer Development

Startup Lessons Learned

I believe it is the best introduction to Customer Development you can buy. As all of you know, Steve Blank is the progenitor of Customer Development and author of The Four Steps to the Epiphany. Here’s hoping they soon tackle Customer Validation.

Don’t let process distract you from finding the strategy

Steve Blank

The goal of the class is to expose students to the basics of the Lean Methodology – Business Model Design , Customer Development and Agile Engineering. The teams come back into the class and present what they found, and then they get out and talk to more customers.

When Hell Froze Over – in the Harvard Business Review

Steve Blank

It was not only my secret weapon in thinking about new startup strategies, it also gave me a view of the management issues my customers were dealing with. “I refuse to join any club that would have me as a member.” ” Groucho Marx.

Customer Development Manifesto: The Path of Warriors and Winners.

Steve Blank

This post describes a solution – the Customer Development Model. In future posts I’ll describe how Eric Ries and the Lean Startup concept provide the equivalent model for product development activities inside the building and neatly integrates customer and agile development.

Hacking for Defense @ Stanford 2017 – Lessons Learned Presentations

Steve Blank

It combines the same Lean Startup Methodology used by the National Science Foundation to commercialize science, with the rapid problem sourcing and curation methodology developed on the battlefields in Afghanistan and Iraq by Colonel Pete Newell and the US Army’s Rapid Equipping Force.

Video 91

It’s Time to Play Moneyball: The Investment Readiness Level

Steve Blank

Teams use the Lean Startup toolkit: the Business Model Canvas + Customer Development process + Agile Engineering. LaunchPad Central software is used to track the business model canvas and customer discovery progress of each team.

B2B Customer Development

Market by Numbers

Market By Numbers on Twitter | Entries RSS | Comments RSS Market By Numbers High-Tech Marketing and Customer Development Home What is Customer Development? Post-Launch Customer Development These are tricky waters for the reasons described above.

MVP Is Not The Smallest Collection Of Features You Can Deliver

Street Smart Product Manager

Agile Customer Development Lean Startup New Product Development Product Development Product Management Startups customer development early adopters earlyvangelists lean startup minimum viable product MVP product strategy startup product validated learning As product people in the non-startup world familiarize themselves with Lean Startup concepts, there’s a lot of discussion and confusion about what is and isn’t an MVP.

We Have A Moral Obligation

Steve Blank

6:22 What’s Customer Development. 7:11 Agile Engineering – Eric Ries. 41:39 Moral Obligations Filed under: Corporate Innovation , Customer Development , Hacking For Defense , Hacking for Diplomacy , Lean LaunchPad , NSF (National Science Foundation) , Teaching. Corporate Innovation Customer Development Hacking For Defense Hacking for Diplomacy Lean LaunchPad NSF (National Science Foundation) Teaching

Intel Disrupted: Why large companies find it difficult to innovate, and what they can do about it

Steve Blank

They’re better than large companies at identifying customer needs/problems and finding product/market fit by pivoting rapidly. Their size lets them adopt flatter and more agile organizational structures while providing incentives that reward risk-taking and collaboration.

Customer Development Manifesto: Market Type (part 4) « Steve Blank

Steve Blank

In future posts I’ll describe how Eric Ries and the Lean Startup concept provided the equivalent model for product development activities inside the building and neatly integrates customer and agile development. The product development model treats all startups like they are in an Existing Market – an established market with known customers. Handspring’s customers understood what a Personal Digital Assistant was.

The Business Model Canvas Gets Even Better – Value Proposition Design

Steve Blank

It has three parts: a business model canvas to frame hypotheses, customer development to get out of the building to test those hypotheses and agile engineering to build minimum viable products. Teaches you how to use Customer Development to test it.

RIP PRDs. Long Live “Agile Conversations”

Street Smart Product Manager

Many of my free product help calls are about ways to pursue customer development and gather VOC, bootstrap new product efforts, and apply lean principles to product management activities. Long Live “Agile Conversations” The post RIP PRDs. Long Live “Agile Conversations” appeared first on Street Smart Product Manager.

The National Geospatial Intelligence Agency Goes Lean

Steve Blank

To promote innovation inside the NGA, they’ve staffed an Enterprise Innovation Office (EIO) to coach, educate and advise the entire agency, from core leadership to the operational edges, with methods and concepts of validated learning through rapid experimentation and customer development.

Lean 117

Why Build, Measure, Learn – isn’t just throwing things against the wall to see if they work

Steve Blank

Build a product, get it into the real world, measure customers’ reactions and behaviors, learn from this, and use what you’ve learned to build something better. Repeat, learning whether to iterate, pivot or restart until you have something that customers love.

Agile 155

The Mission Model Canvas – An Adapted Business Model Canvas for Mission-Driven Organizations

Steve Blank

As a formal method, the Lean Startup consists of three parts: The Business Model Canvas – to frame hypotheses, Customer Development – to test those hypotheses in front of customers, and Agile Engineering – to build Minimum Viable Products to maximize learning.

MVP Is Not The Smallest Collection Of Features You Can Deliver

Street Smart Product Manager

Agile Customer Development Lean Startup New Product Development Product Development Product Management Startups customer development early adopters earlyvangelists lean startup minimum viable product MVP product strategy startup product validated learning As product people in the non-startup world familiarize themselves with Lean Startup concepts, there’s a lot of discussion and confusion about what is and isn’t an MVP.

Hacking for Defense @ Stanford – Making the World a Safer Place

Steve Blank

Today these potential adversaries are able to harness the power of social networks, encryption, GPS, low-cost drones, 3D printers, simpler design and manufacturing processes, agile and lean methodologies, ubiquitous Internet and smartphones.

Lean Innovation Management – Making Corporate Innovation Work

Steve Blank

Gore , I’ve found two corporate strategy tools developed by other smart people helpful in bridging Lean Startups with Corporate Innovation. Here the company executes a known business model (known customers, product features, competitors, pricing, distribution channel, supply chain, etc.)

Lean 154

The Specification is Dead; Long Live the Specification

Instigator Blog

Seems like eons ago… Then we were introduced to agile development, which encouraged us to throw away big specifications and go with user stories, or to eliminate documentation entirely and just start coding, building things iteratively. I’m greatly simplifying the evolution of software development into a couple paragraphs, but you know the drill — specifications went from being necessities to being outlawed.

Agile 76

Solving the Innovator’s Dilemma – Customer Development in a Big Company

Steve Blank

At times I’ll do what I consider an extension of teaching; a two-day Customer Discovery/Validation intensive session with a large corporation serious about Customer Development at my ranch on the California Coast. We spent two days of analyzing and exploring their customer discovery visits just completed across South America, Africa and Asia. We used what they learned to plan their next steps for additional Discovery, and ultimately Customer Validation.

How To Find the Right Co-Founders?

Steve Blank

I was having breakfast with Radhika, an ex-grad student of mine who wanted to share her Customer Discovery progress for her consumer hardware startup. And over time every venture capitalist develops their own gut feel for what makes up a great team in their industry. agility?

Why Founders Should Know How to Code

Steve Blank

I was driving home from the BIO conference in San Diego last month and had lots of time for a phone call with Dave, an ex student and now a founder who wanted to update me on his Customer Discovery progress. Customer Discovery. Filed under: Customer Development , Technology.

When Krave Jerky Showed up in Class with a $435,000 Check

Steve Blank

But they had minimal understanding of their target customer segment(s), and in the relentlessly direct nature of the class, we let them know it. They ran 10 in-store demos, which got them talking to 100s of more customers. What Do You Mean You Only Spoke to 1 Customer?

Lean 143

Tesla and Adobe: Why Continuous Deployment May Mean Continuous Customer Disappointment

Steve Blank

For the last 75 years products (both durable goods and software) were built via Waterfall development. In the last few years Agile and “Continuous Deployment” has replaced Waterfall and transformed how companies big and small build products. The Old Days – Waterfall Product Development.

Updated Customer Development Image

Market by Numbers

Market By Numbers on Twitter | Entries RSS | Comments RSS Market By Numbers High-Tech Marketing and Customer Development Home What is Customer Development? ralxz's Blogs said: Updated Customer Development Image [link] [.]

The Lean LaunchPad Online

Steve Blank

Experienced entrepreneurs kept finding that no business plan survived first contact with customers. I read a ton of existing literature and came up with a formal methodology for search I called Customer Development. Berkeley asked me to teach a class in Customer Development.

Lean 154

Search versus Execute

Steve Blank

One of the confusing things to entrepreneurs, investors and educators is the relationship between customer development and business model design and business planning and execution. When does a new venture focus on customer development and business models ?

Search 154

Fear of Failure and Lack of Speed In a Large Corporation

Steve Blank

More agile competitors are starting to eat into our business. They’ve found product/market fit (what products customers want to buy). They’ve learned the best distribution channel to get the product from their company to the customer. for new product development that emphasize immediate returns. The strategy and structure for 21st corporate innovation will come from emulating the speed, urgency, agility and low-cost, rapid experimentation of startups.

Lean 119

The National Geospatial Intelligence Agency Goes Lean

Steve Blank

To promote innovation inside the NGA, they’ve staffed an Enterprise Innovation Office (EIO) to coach, educate and advise the entire agency, from core leadership to the operational edges, with methods and concepts of validated learning through rapid experimentation and customer development.

Lean 77

Why Real Learning is Outside the Building, Not Demo Day

Steve Blank

We think teaching teams a formal methodology around the Lean Framework (Business Model design, Customer Development and Agile Engineering) is a natural evolution of how successful incubators/accelerators will build startups. Customer Development Lean LaunchPad Teaching

Building Great Founding Teams

Steve Blank

Key attributes of an entrepreneur on a founding team are passion, determination, resilience, tenacity, agility and curiosity. They deal with the daily crisis of product development and acquiring early customers. Filed under: Customer Development , Family/Career/Culture.

10,000 Startups – Startup Weekend Next

Steve Blank

The class teaches founders how to dramatically reduce their failure rate through the combination of business model design, customer development and agile development using the Startup Owners Manual. You’ll understand the customer development process.

Customer Development Funnel Image v.4

Market by Numbers

Market By Numbers on Twitter | Entries RSS | Comments RSS Market By Numbers High-Tech Marketing and Customer Development Home What is Customer Development? Services Marketing Help Downloads Contact Log In Customer Development Funnel Image v.4