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Why Build, Measure, Learn – isn’t just throwing things against the wall to see if they work

Steve Blank

Waterfall Development. While it sounds simple , the Build Measure Learn approach to product development is a radical improvement over the traditional Waterfall model used throughout the 20 th century to build and ship products. But it lacked a framework for testing all commercialization hypotheses outside of the building.

Lean 120
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Lessons Learned: The three drivers of growth for your business.

Startup Lessons Learned

is an elegant way to model any service-oriented business: Acquisition Activation Retention Referral Revenue We used a very similar scheme at IMVU, although we werent lucky enough to have started with this framework, and so had to derive a lot of it ourselves via trial and error. The AARRR model (hence pirates, get it?) Expo SF (May.

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Lessons Learned: Validated learning about customers

Startup Lessons Learned

Their product definition fluctuates wildly – one month, it’s a dessert topping, the next it’s a floor wax. Their product development team is hard at work on a next-generation product platform, which is designed to offer a new suite of products – but this effort is months behind schedule.

Customer 167
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Why Companies are Not Startups

Steve Blank

These groups are adapting or adopting the practices of startups and accelerators – disruption and innovation rather than direct competition, customer development versus more product features, agility and speed versus lowest cost. existing enterprises are establishing corporate innovation groups. StageGate Process.

IRR 335
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Lessons Learned on Mashable today

Startup Lessons Learned

The core of the article is my first attempt to articulate the key metrics (in graph form) that I believe demonstrate customer value. When startups ask me what to measure, I always come back to these three as a starting point: Revenue per customer. Retention cohort analysis. Funnel averages over time. Expo SF (May.

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Lean Startup fbFund wrap-up

Startup Lessons Learned

Use some customer development to find out. The power of A/B testing is so under-exploited in product development, that Im trying new ways to explain its benefits. The Entrepreneur’s Guide to Customer Development ► June (3) What is a startup? Ive been there: is it me or my cofounder thats crazy?

Lean 60
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Marching through quicksand

Startup Lessons Learned

When I reviewed a recent product development book, it immediately shot up to Amazon sales rank 300. And anytime you strike a deal for digital distribution of any content, insist that your creators be given real-time access to the big-picture metrics: not just downloads, but engagement, retention and replay. Is that a lot?