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The LeanLaunch Pad at Stanford – Class 6: Channel Hypotheses

Steve Blank

All the teams were showing us what agile looked like, but this week several would remind us what focused and relentless really meant. They found that sales to this channel would require a demonstration, and that dealers would have to demo the robotic weeders to the customers. Parts one through five are here , Syllabus is here.

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The Class That Changed the Way Entrepreneurship is Taught

Steve Blank

With Lean LaunchPad, we were going to toss teaching the business plan aside and try to teach students a completely new, hands-on approach to starting companies – one which combines customer development, agile development, business models and pivots. Lean-driven (hypothesis testing/business model/customer development/agile engineering).

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Lessons Learned: The one line split-test, or how to A/B all the time

Startup Lessons Learned

Focus on the output metrics of that part of the product, and you make the problem a lot more clear. To promote this metrics discipline, we would present the full funnel to our board (and advisers) at the end of every development cycle. Max Levchin of Slide and Paypal has noted that 10% of Slides headcount is devoted to metrics only.

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Lessons Learned: A hierarchy of pitches

Startup Lessons Learned

Most important slide: live demo Prototype product Key questions: what will it take to ship a working product? Kent Beck keynote, "To Agility, and Beyond" Six streaming locations Interviews ► March (7) New conference website, speakers, agenda Two new scholarship programs for lean startups Speed up or slow down?

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Create a “Content Playground” that’s Fun for Buyers (and Lucrative for You)

ConversionXL

Let’s jump on a call for a demo and maybe we can talk about pricing at the end.” And after some number of opens, clicks, and visits, we’d go in for the hard sale—a phone call from a sales rep, an office visit to provide a demo, and some kind of “buy now or else” discount on pricing. Metrics for this depth are rare and only long-term.

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Can Traditional Companies Act Like Start-Ups?

ReadWriteStart

To get big, old businesses to work, at least in some ways, like small, agile, young start-ups? Measuring the new company or spin-out with the same metrics as the core business can sometimes choke the momentum and not give an accurate picture. Yes, but it isn’t easy. Innovation Without Disruption.

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The Lean LaunchPad – Teaching Entrepreneurship as a Management Science

Steve Blank

There are few courses which teach aspiring entrepreneurs the skills (business models, customer and agile development, design thinking, etc.) We’ll build the class around the business model / customer development / agile development solution stack. Dave McClure, “Startup Metrics for Pirates”, [link]. to optimize this search.

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