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[Interview] Jim Ewel, Author Of ‘The Six Disciplines of Agile Marketing: Proven Practices For More Effective Marketing And Better Business Results’

YoungUpstarts

Marketing pioneer Jim Ewel has the answer in three words: “With Agile marketing.”. As Ewel says, “Agile marketing teams can think on their feet, pivot at a moment’s notice, and ride a continuous wave of new ideas — allowing businesses to win in a post-pandemic world.”. What does this mean? How can it give businesses an edge?

Agile 264
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Why Everyone Wants To Be Agile

YoungUpstarts

If you keep up with the news on project management and business strategy, you’ve probably come across the buzzword “agile” more than a few times. But what does it mean to be agile and do agile as a business unit? But can agile really be used for anything, in any industry? Defining Agile.

Agile 100
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Do You Have The Data Agility Your Business Needs?

YoungUpstarts

If companies are to thrive in a data-driven economy, they can’t afford to be handcuffed to ‘old’ technologies; they need the flexibility and agility to move at a moment’s notice to the latest market innovations. How can your company meet the agility imperative? Integration Approaches for Data Agility. Agile Data Fabric.

Agile 100
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Should Your Startup Be an Agile Company

Women Entrepreneurs Can

They are allowed to develop organically which, unfortunately, can have some negative consequences well into the future. These days, one of the decisions that startup owners make (or at least should think about making) is whether to be an agile company from the very start, to try to adopt it later or to do things the more traditional way.

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Why Startups are Agile and Opportunistic – Pivoting the Business Model

Steve Blank

Each sale requires us to handhold the customer and takes way too long to close. He took a deep breath, looked around the boardroom table and then proceeded to outline a radical reconfiguration of the product line (repackaging the products rather than reengineering them) and a change in sales strategy, focusing on a different customer segment.

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The Customer Development Manifesto: Reasons for the Revolution.

Steve Blank

After 20 years of working in startups, I decided to take a step back and look at the product development model I had been following and see why it usually failed to provide useful guidance in activities outside the building – sales, marketing and business development. So what’s wrong the product development model?

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Why The Government is Isn’t a Bigger Version of a Startup

Steve Blank

Some of the best and brightest wanted to work for defense contractors or corporate research and development labs. Indeed, Silicon Valley was born as a center for weapon systems development and its software and silicon helped end the Cold War. Some of the speed is simply due to development methodologies. Startups can do anything.