Why Build, Measure, Learn – isn’t just throwing things against the wall to see if they work

Steve Blank

I am always surprised when critics complain that the Lean Startup’s Build, Measure, Learn approach is nothing more than “throwing incomplete products out of the building to see if they work.”. Waterfall Development. It often took companies three tries to get products right.

Pivot, don't jump to a new vision

Startup Lessons Learned

Each has its own iterative process: customer development and agile development respectively. The hardest part of entrepreneurship is to develop the judgment to know when its time to change direction and when its time to stay the course. As Steve writes in the Four Steps to the Epiphany , we always seek to find a market for the product as currently specified , not conduct a focus group to tell us what the spec should be. Why don't you call this product pivot.

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Why Companies are Not Startups

Steve Blank

These groups are adapting or adopting the practices of startups and accelerators – disruption and innovation rather than direct competition, customer development versus more product features, agility and speed versus lowest cost.

Top 5 Insights from Every Speaker of Digital Elite Camp 2018


Positioning: Is it really the product you have to differentiate or is it the experience? The growth system is broken: product, marketing and sales are siloed. Development = rules. Alexa Hubley: The Agile Marketing Playbook. Engagement & Retention.

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CXL Live 2018 Recap: Top 5 Lessons from Each Speaker


Corporate Agility. Transparency correlates to agility (Does your CEO know how many tests you ran last month?). Tara Robertson – How to 10x Growth by Optimizing Customer Marketing & Retention. Start with retention. Optimize for retention, not just acquisition.

How to Structure a Modern, Customer-Driven Product Team

View from Seed

According to David Cancel , CEO of Drift , the optimal number of members in a product team at a young startup is three. The point isn’t “to organize a product team better.” All of the products and services that we create are ultimately connected with the customer.

What Does the Future Hold for Conversion Optimization?


With agile development cycles and uncertain monetization models, they live and die by data and experimentation. More and more, people are using experimentation as a way to optimise not just sales – but also pricing, functionality, and product.

7 lessons we learned from the bankruptcy of Whatser

The Next Web

Additionally, this focus will allow everyone within the team to make more accurate decisions faster, as it’s clear who you are building your product for. For many start-ups, the central focus is developing a product that offers value to a target audience.

Lessons Learned: The three drivers of growth for your business.

Startup Lessons Learned

is an elegant way to model any service-oriented business: Acquisition Activation Retention Referral Revenue We used a very similar scheme at IMVU, although we werent lucky enough to have started with this framework, and so had to derive a lot of it ourselves via trial and error. You get increasing growth by optimizing the viral loop , and you get revenue as a side-effect, assuming you have even the most anemic monetization scheme baked into your product.

You Are What You Measure, So Choose Your KPIs (Incentives) Wisely!

Occam's Razor

You pimp product specs (ugh!). When someone clicks on the product reviews tab, that is a micro-conversion. I've developed distaste for the time on site metric. For the most part we don't even know if they care about us, our products or our ecosystem.

Lessons Learned: Validated learning about customers

Startup Lessons Learned

This may sound crazy, coming as it does from an advocate of c harging customers for your product from day one. Their product definition fluctuates wildly – one month, it’s a dessert topping, the next it’s a floor wax. Their product development team is hard at work on a next-generation product platform, which is designed to offer a new suite of products – but this effort is months behind schedule. Go on an agile diet quickly.

Startup Tools


interactions, widgets, effects Django – high-level Python framework Cappuccino – open source framework for app development Kodingen – cloud development environment, code editor, hosting service, collaboration platform.

Lessons Learned: The App Store after the gold rush

Startup Lessons Learned

Take a look at The App Store after the gold rush - FierceDeveloper : According to a recent BusinessWeek feature , the flood of new games, productivity tools and related iPhone software is making it difficult for the vast majority of apps to crack the consumer consciousness. This is completely analogous to the situation elsewhere on the internet, where launching a new website, product, or service with PR is getting harder and harder.

Engagement loops: beyond viral

Startup Lessons Learned

Lessons Learned by Eric Ries Tuesday, December 16, 2008 Engagement loops: beyond viral Theres a great and growing corpus of writing about viral loops, the step-by-step optimizations you can use to encourage maximum growth of online products by having customers invite each other to join. Many viral products have flamed out over the years, able to capture large numbers of users, but proving transient in their value because they failed to engage customers for the long-term.

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Lean Startup fbFund wrap-up

Startup Lessons Learned

davemcclure : amazing concepts on Continuous Development => "Cluster Immune System" @EricRies #LeanStartup @fbFund [link] dalelarson : Because most features take longer to argue and prioritize than to build. Use some customer development to find out.

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Lessons Learned: The metrics and levers of engagement.

Startup Lessons Learned

Lessons Learned by Eric Ries Tuesday, March 24, 2009 The metrics and levers of engagement, presentation on Engagement Loops for Facebook Developer Garage SF Ill be presenting a talk at the Facebook Developer Garage SF Wednesday evening. Its the ultimate high-engagement product.

Lessons Learned: Q&A with an actual reader

Startup Lessons Learned

Question 1: When youre adding features to a product used by an existing user base, do you still do split testing to determine usage patterns? We usually would give changes like this a few extra days to see if customers eventually recover their enthusiasm for the product.

Marching through quicksand

Startup Lessons Learned

And once you have a relationship with an author, musician, or journalist, it will be quite easy for them to offer new products and services – and for you to give them feedback that helps them shape ever more interesting (and ever more profitable) offerings. There are too many products clamoring for attention. All successful media companies had at their heart a series of editors, producers, and agents tasked with discovering and developing new talent.

Lessons Learned on Mashable today

Startup Lessons Learned

At IMVU, we were terrified by how early we shipped (and charged for) our first product. Despite that, we were able to establish credibility, because we used those early numbers to demonstrate that our customers were getting real value from our product and, more importantly, that we understood how to build more of it. Retention cohort analysis. My son is planning a software product that will take the mystery out of wikis and make the technology easier for consumers to use.

Transcript of How Leaders Can Create Inclusive Cultures

Duct Tape Marketing

Jennifer Brown: Because the question of retention is more about the workplace culture and it’s very expensive to bring people in only to lose them two years later because they don’t see anyone that looks like them or shares their identity.

Business ecology and the four customer currencies

Startup Lessons Learned

A great product enables customers, developers, partners, and even competitors to exchange their unique currencies in combinations that lead to financial success for the company that organizes them. We cultivated a passionate community that nurtured a skilled set of developers. Those developers create an incredible variety of virtual goods: 3D models, textures, homepage stickers, music, and much more – more than three million in total last time I checked.

Accept Software – Innovation is No Longer a PowerPoint Bullet

Venture Chronicles

Accept has built a set of products for “innovation management&# and while I reflexively gag at the word “innovation&# when applied to large companies, I actually think Accept has the right approach for delivering a solution to the problem of connecting customers with product development. The four products that Accepts offers as part of their innovation suite are: Ideas: A classic ideation offering, non-employees can submit and vote on ideas.

Startup Resources


Steve Blank on Lean Customer Development. s helpful to find an developer tool that allows you to write html/css and renders the view in real time, so you donâ??t Firebase : Are all your developers front-end engineers? s easier to use/develop with. Web Development Tools.