What Google's Penguin Algorithm Means for Your Business
JULY 4, 2012
What Google’s Penguin Algorithm Means for Your Business. Ever since Google started naming its algorithm updates after furry black and white creatures, we’ve been inundated with talks of pandas and penguins, and how they’re taking down websites one ranking at a time. Google changes its algorithm about 500 times a year. The two most recent algorithm changes are: Panda : Officially rolled out in February 2011, but there have been about 13 data refreshes of it since then.