STRAP Technologies, Groundbreaking Device to Aid the Visually Impaired, Announces New Hire
Strap Technologies, the groundbreaking company headquartered in Austin, Texas with a mission to become the world’s first substitute for the white cane, has announced that Natalia Ferriz will join the rapidly expanding team as Marketing Director. Ferriz will oversee the marketing strategy and development of Strap during its next stage of growth as the state-of-the-art wearable device that enables blind people to detect any type of obstacle and notify them of possible collisions, comes to market.
Ferriz is a communication and marketing specialist in earned, owned and paid media with over twelve years of experience at the top management level. She has been a marketing advisor in planning, communication, positioning, conceptualization and project viability for startups in Latin America such as Clip (fintech), Portèlo (fashion tech), Lady multitask (digital community) and Collective Academy (education).
For seven years Ferriz was Head of Communication at Makken (one of the top communication agencies in Latin America), where she had the opportunity to work on positioning strategies for Zara, Sephora, Disney, Fox, Formula 1, Nestle, Coca-Cola, Shake Shack, Modelo Group, Hublot, Old Navy, Levis, Danone, and Diageo Group, among others. Through her consulting firm, (leadit.mx), she has launched and accelerated more than 70 startups in different segments in consumer, fashion, technology and health. She is also a national speaker for What a Woman, Dalia Empower, Clip and Fuckup nights.
About Strap Technologies
STRAP Technologies’ mission is to bring increased independence and autonomy to the visually impaired through the development of the world’s first substitute for the white cane. Their featured product, STRAP, is a state-of-the-art wearable device that enables blind and visually impaired people to detect and respond to any type of obstacle and notify them of possible collisions. In 2021 STRAP Technologies was selected as a finalist in the Consumer Products category and an honorable mention in the On The Rise category as part of Fast Company’s 2021 World Changing Ideas Awards.
The device is now available for pre-order with a limited promotional price of $500 USD. With a $50 USD deposit now, the remainder is due prior to shipping later this year.
Follow STRAP @strap.tech
#WearableAutonomy
